Partnerships
Get to know the SciLED project
SciLED is about Footwear in the 21st century: new skills for the design of drastically improved comfort, sustainable, fashion-oriented and scientifically-led products, while promoting collaboration towards innovation and technological transfer among universities, companies and research centres
Virtual Gucci bag sold by more than 4.000 US dollars
The item was sold on Roblox, a video game platform and it cannot be used outside it. The Gucci Dionysus bag is not interchangeable and was more expensive than an original similar physical bag
Michael Ballack joins Skechers
Three-time German Footballer of the Year Michael Ballack has signed on to appear in Skechers marketing campaigns due to be launched in Germany and throughout Europe this year
Asics focused on new consumer oriented digital solutions
The Japanese-based sportswear brand has partnered with SessionCam, a Glassbox company, which provides digital experience analytics for web applications. The aim is to increase online traffic, sales, and customer retention
Alpargatas to acquire Ioasys
Alpargatas informed the market about the signature of a Memorandum of Understanding with binding effect, with the partners of Ioasys for the acquisition of 100% of its capital
New Balance appoints Creative Director for MADE In USA
New Balance has appointed Teddy Santis, owner and founder of New York-based fashion label Aimé Leon Dore, Creative director of its MADE In USA tagline
CFDA and Swarovski Foundation launch scholarship to support sustainable innovation
While celebrating the 25th Anniversary of the CFDA Scholarship Program, the Council of Fashion Designers of America (CFDA) is partnering with the Swarovski Foundation to create the Re: GENERATION Innovation Scholar Award
Joint campaign launched by Puma and Deichman
Germany-based footwear giant Puma and the retailer Deichmann have launched the #WhateverSuitsYou campaign, featuring the American singer Bebe Rexha
Marita Moreno is in the biggest fashion game in the world
It is one of the most famous virtual fashion games. It's called Covet Fashion and it allows users to create a dream virtual wardrobe and bring some of those pieces to real life
Tonal partners with Nordstrom to expand retail footprint
The home gym and personal trainer company announced that it partnered with Nordstrom to bring its intelligent strength training system to new customers across the country. With the partnership Tonal's retail footprint will increase to 40 stores across the US
How is the footwear industry in Europe working towards a circular economy?
The European Union (EU) project LIFE GreenShoes4All is working towards the implementation of a Product Environmental Footprint (PEF) methodology for footwear by analysing the PEF of 30 EU representative shoe styles and developing new approaches to recycling polymeric waste materials and developing innovative recycled materials and components with high performance
Merrell and Big Brothers Big Sisters in partnership
Big Brothers Big Sisters (BBBS) and Merrell are joining forces in a multi-year partnership focused in harnessing the power of being outside, while making it more accessible to more youth. Partnership is on in the US and Canada
ABG's Spyder to expand into footwear
The US-based ski-focused lifestyle brand Spyder, part of the Authentic Brands Group portfolio, has announced that it is expanding into the footwear category through a licensing deal with Footwear Unlimited
Kohl’s and Sephora announce long-term strategic partnership
Sephora plans to open 200 shops inside Kohl's locations by next fall, and to increase it to about 850 shops by 2023. Sephora will also launch on Kohl's website next year, offering more than 100 beauty brands
Live shopping: a new business model
This format of video streaming commerce is becoming very popular, especially in China. Marketing companies want to take this digital strategy across borders, focusing on hitting the European and the US markets-
Footwear Consumer 2030
A study reflecting on the main global consumer trends and the key changes for the footwear industry.
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World Footwear Public Calendar
Click here to subscribe an updated version of the calendar displaying the footwear trade shows.
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Media Partners
Media Partners
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UNIT Publishing House
La Conceria
Revista del Calzado
ARS ARPEL