World Footwear

Technology

Nike launches Web3 platform .Swoosh

Nov 18, 2022 / United States
The US-based sportswear giant has launched a new web3-enabled platform called .Swoosh. The company intends to make it home to the brand's virtual designs and digital community

Asics ventures into the Web3 commerce

Nov 10, 2022 / Japan
The physical running shoes in the ASICS x Solana UI Collection can only be purchased with digital currency. The company said to be showing the future of Web3 commerce with this move

Meet at Agra 2022 closes in a positive mood

Oct 24, 2022 / India
The 14th edition of the Leather, Footwear Components & Technology fair, held between the 7th and the 9th of October in Agra, India, brought together 250 exhibitors from 45 countries

Skechers sues Hermès for patent infringement

Oct 20, 2022 / United States
The US-based company announced that it has sued the luxury group for allegedly infringing on multiple patents regarding its Massage Fit sole technology

Visitors numbers up by 57% at Simac Tanning Tech

Oct 3, 2022 / Italy
The 2022 edition of Simac Tanning Tech ended with "renewed trust and optimist in the near future", registering more 4 000 visitors than the last year's edition, which reflects an attendance growth of 57%

Swiss On presents first-ever carbon emission shoe

Sep 22, 2022 / Switzerland
In collaboration with LanzaTech, Borealis, and Technip Energies, the sportswear brand created the Cloudprime sneaker using carbon emissions as a raw material to reduce the brand's carbon footprint

Asics launches first 3D printed model

Jul 27, 2022 / Japan
The Japan-based sportswear company, which is making its debut within 3D, introduced the Actibreeze 3D sandals to aid recovering athletes in the After Performance phase

Asics and StepN launch co-branded NFT sneakers

May 10, 2022 / Japan
The Japan-based company and the move-to-earn running app StepN have joined forces to release the Stepn x Asics NFT Sneaker Mystery Box collection exclusively on Binance NFT Marketplace

Fly London steps into the metaverse

May 9, 2022 / Portugal
The Portuguese footwear brand has taken its first steps into the metaverse with four mini-games and a shop on the Roblox platform, which will be accessible from the 31st of May

Nike and Rtfkt studio release first digital sneakers

May 3, 2022 / United States
The collection of eight co-branded digital sneakers, dubbed Nike Cryptokicks, is modelled after the Nike Dunk sneaker and signs the brand’s entrance into digital clothing

Merrell launches beta version of shoe adviser app

Apr 26, 2022 / United States
The Wolverine Worldwide brand partnered up with the smartphone 3D body scanning technology NetVirta to launch a mobile app that ensures accurate shoe fit recommendations

Covestro: towards a climate-neutral future

Premium ContentApr 22, 2022 / Germany
We spoke with Tony Wu, Global Product Manager for Textile Coatings, and Dr. Dirk Achten, Head of Modern Coatings & Adhesive Technologies, to discuss how sustainability and innovation fuel the company’s growth, and which solutions best serve the footwear industry

OrthoLite launches new ESD insole technology for work and service footwear

Apr 19, 2022 / United States
The US-based company has introduced the solution OrthoLite ESD Shield, reportedly, the "world’s first and only" mechanically-bonded electrostatic discharge protection insole technology

Nike to open technology centre in Atlanta

Apr 12, 2022 / United States
The US-based sportswear company has announced that it will open a new technology centre in Atlanta to accelerate its digital transformation and direct-to-consumer strategy

Asics quantifies the impact of physical inactivity on mental state

Apr 1, 2022 / Japan
Asics Mind Race experiment revealed that the impact of a week of physical inactivity is similar to a week of broken sleep. But it takes only 15:09 minutes of physical activity to lift the mood
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