World Footwear

adidas

adidas aims to have 9 out of 10 sustainable products by 2025

Mar 29, 2021 / Germany
The Germany-based sports brand has said that its under their new strategy, Own the Game, a target was set to have nine out of 10 products “sustainable” by 2025. This aim goes up from the current six out of 10

adidas expects strong 2021 recovery as growth returned in fourth quarter of 2020

Mar 11, 2021 / Germany
The Germany-based sportswear giant announced it returned to slight growth at constant currencies in the last quarter of 2020, supported by e-commerce and retail sales. adidas is expecting strong pick up in 2021

adidas to sell Reebok and focus on core brand

Feb 17, 2021 / Germany
As part of the development of its new five-year strategy, the Germany-based group has concluded its assessment of strategic alternatives for Reebok. As a result of the review, adidas has decided to begin a formal process aimed at divesting Reebok

adidas: more than 60% of products will be made with sustainable materials in 2021

Jan 4, 2021 / United States
Ranging from football jerseys made with recycled polyester to the vegan version of the iconic Stan Smith – in 2021, for the first time, more than 60% of all adidas products will be made with sustainable materials

adidas to sell Reebok business

Dec 17, 2020 / Germany
In a statement recently issued, the Germany-based company said that as part of the development of its new five-year strategy, adidas has begun to assess strategic alternatives for Reebok

adidas talks about strong recovery despite sales plunge

Nov 19, 2020 / Germany
The Germany-based sportswear giant said the third quarter was marked by a strong recovery of the business. In the period under analysis, revenue decreased by 3% in currency-neutral terms. In euro terms, revenue decreased by 7%

adidas set to sell Reebok

Oct 29, 2020 / Germany
Fashionnetwork is reporting, based on an article by German Manager Magazin, that adidas is planning to sell its Reebok division

Nike leads list of world’s most marketed brands

Oct 9, 2020 / World
According to the ranking World’s 50 Most Marketed Brands powered by Hookit, Nike derived 461.9 million US dollars in total sponsorship value from nearly 12 000 promoters and 5.56 billion social media engagements in the 12 months through August 2020

New Executive Board Member for adidas Global Human Resources area

Oct 7, 2020 / Germany
Amanda Rajkumar (48) has been appointed to the adidas Executive Board. Beginning of 2021 she will join the then six-member Executive Board of the sporting goods company as Executive Board Member responsible for Global Human Resources

adidas nearly doubles e-commerce sales

Aug 13, 2020 / Germany
The second quarter was marked by revenue down by 34%, as a result of the COVID-19 pandemic and the very large number of store closures. At the same time, the company experienced exceptional growth in online sales

Changes at adidas Supervisory Board

Aug 10, 2020 / Germany
Thomas Rabe is the new Chairman of the Supervisory Board – Igor Landau’s term of office ends after 16 years – and Christian Klein was newly elected to the Supervisory Board

Kasper Rorsted confirmed as CEO of adidas for more 5 years

Aug 6, 2020 / Germany
The Supervisory Board of adidas AG has extended the appointment of Chief Executive Officer Kasper Rorsted by another five years until the 31st of July 2026. Kasper Rorsted has been a member of the adidas Executive Board and the company's CEO since 2016

Nike, Zara and adidas are the most valuable fashion brands

Jul 17, 2020 / World
The BrandZ top 100 ranking of the world’s most valuable brands, released by WPP and Kantar, listed the Germany-based brand as number one brand in the apparel category. Nike is followed by European-based brands Zara and adidas

adidas: business in China returns to growth

Jun 4, 2020 / China
In Greater China, adidas' first major market on the road to recovery, all stores have been open since mid-April. While store traffic remained below the prior year level in May, sales returned to growth

adidas gets approval for syndicated loan involving state-owned bank

Apr 22, 2020 / Germany
The sportswear giant received the approval of the German government for the participation of KfW, Germany’s state-owned development bank, in a syndicated revolving loan facility amounting to 3.0 billion euros
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