World Footwear

adidas

Foot Locker and adidas sign enhanced partnership

May 12, 2022 / United States
Built around product innovation, elevated experiences and deeper consumer connectivity, the partnership establishes Foot Locker as the lead partner for adidas in the basketball category

adidas lowers expectations for 2022

May 10, 2022 / Germany
After a revenue decline of 35% in Greater China thanks to a challenging market environment and COVID-19 lockdowns, the company reduced its outlook for 2022 to the lower end of the range

Adidas launches digital Ozworld experience

Apr 8, 2022 / Germany
To celebrate the release of the latest Ozworld collection, adidas Original has launched the world’s first personality-based AI-generated avatar creation platform

adidas adopts traceability solution for material compliance

Mar 24, 2022 / Germany
The company is among the first ones to adopt the Stockholm-based company TrusTrace Certified Material compliance solution, which enables near real-time traceability at the material level

adidas reports strong growth

Mar 15, 2022 / Germany
The sportswear giant posted currency-neutral sales growth of 16% in 2021 over the prior year, reaching 21.23 billion euros, despite disruptions in the Greater China and Asia-Pacific markets

adidas names Chief Creative Officer

Mar 8, 2022 / Germany
The sportswear company has announced the appointment of Alasdhair Willis to the position of Chief Creative Officer, effective April

ABG completes the acquisition of Reebok

Mar 1, 2022 / United States
Authentic Brands Group has announced that it has finalized the acquisition of Reebok from adidas, its largest acquisition to date

ABG strengthens partnership with Foot Locker to expand Reebok in the US

Feb 23, 2022 / United States
The footwear retailer will widen its assortment while exclusively offering selected Reebok footwear models, for all, in its owned-stores and complementary e-commerce websites in the US

adidas strengthens its commitment to women

Feb 11, 2022 / Germany
The German-based sportswear has launched new women-focused products, alongside enhanced support for established and emerging athletes, as well as new support programmes

adidas to hire 2 800 employees throughout 2022

Feb 1, 2022 / Germany
The sportswear giant has announced that its recruitment drive will occur in 307 locations in 47 countries to backfill vacancies, but also to create new jobs

Prada and adidas head into the metaverse

Jan 28, 2022 / Germany
The brands have joined forces on a user-generated NFT and creator-owned art project. adidas for Prada re-source brings into metaverse their latest collaboration

New chapter on Prada and adidas collaboration

Jan 7, 2022 / Germany
The adidas for Prada Re-Nylon collection reimagines luxury sportswear through a sustainable lens, while celebrating the adidas Originals Forum and Prada’s Re-Nylon fabric

Fashion bets on data-analysis science

Jan 4, 2022 / World
The Retail Data-Forwardness Index shows that 22 leading global fashion companies employed 40.3% more data related professionals in 2021 than in 2020

Authentic Brands Group valued at 12.7 billion US dollars

Nov 29, 2021 / United States
The retail conglomerate, whose portfolio of brands includes Forever 21 and Barneys New York, is delaying its planned initial IPO and selling major equity stakes in its business

adidas announces revenue growth slowdown

Nov 17, 2021 / Germany
The sportswear giant has reported that supply chain disruptions and difficult environment in Greater China reduced growth by around 600 million euros in the third quarter of 2021
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