World Footwear

adidas

adidas teams up with thredUP in resale programme

Oct 13, 2021 / Germany
In partnership with second-hand platform thredUP, the sportswear giant has launched its Choose to Give Back programme. The initiative, aiming at extending the products's life cycle, is part of adidas End Plastic Waste's mission

adidas to sell Reebok to Authentic Brands Group

Aug 12, 2021 / Germany
The Germany-based sportswear giant entered into a definitive agreement to sell Reebok to Authentic Brands Group (ABG) for a total consideration of up to 2.1 billion euros

adidas raises full year outlook

Aug 9, 2021 / Germany
The Germany-based sportswear giant announced its second quarter results for 2021. Revenue picked up everywhere except in Greater China. Sales growth in the period amounted to 51% in euro terms

Pou Chen suspends production at Vietnam plant

Jul 15, 2021 / Vietnam
One of Nike and Adidas most well-known suppliers of footwear, suspended operations at its plant in Ho Chi Minh City on Wednesday as a strong wave of COVID-19 hits the city

Will Authentic Brands buy Reebok for 1 billion US dollars?

May 19, 2021 / United States
According to what is being reported by the New York Post, the group owning labels such as Nine West and Barney’s has made a proposal of 1 billion US dollars to acquire the sports brand from the adidas portfolio

adidas unveils the Stan Smith mylo made with mushroom-grown materials

Apr 19, 2021 / Germany
The Germany-based sporstwear giant has annouced its Stan Smith Mylo, the first shoe to be made using Mylo: a new mushroom-based material innovation that "looks and feels like leather"

adidas aims to have 9 out of 10 sustainable products by 2025

Mar 29, 2021 / Germany
The Germany-based sports brand has said that its under their new strategy, Own the Game, a target was set to have nine out of 10 products “sustainable” by 2025. This aim goes up from the current six out of 10

adidas expects strong 2021 recovery as growth returned in fourth quarter of 2020

Mar 11, 2021 / Germany
The Germany-based sportswear giant announced it returned to slight growth at constant currencies in the last quarter of 2020, supported by e-commerce and retail sales. adidas is expecting strong pick up in 2021

adidas to sell Reebok and focus on core brand

Feb 17, 2021 / Germany
As part of the development of its new five-year strategy, the Germany-based group has concluded its assessment of strategic alternatives for Reebok. As a result of the review, adidas has decided to begin a formal process aimed at divesting Reebok

adidas: more than 60% of products will be made with sustainable materials in 2021

Jan 4, 2021 / United States
Ranging from football jerseys made with recycled polyester to the vegan version of the iconic Stan Smith – in 2021, for the first time, more than 60% of all adidas products will be made with sustainable materials

adidas to sell Reebok business

Dec 17, 2020 / Germany
In a statement recently issued, the Germany-based company said that as part of the development of its new five-year strategy, adidas has begun to assess strategic alternatives for Reebok

adidas talks about strong recovery despite sales plunge

Nov 19, 2020 / Germany
The Germany-based sportswear giant said the third quarter was marked by a strong recovery of the business. In the period under analysis, revenue decreased by 3% in currency-neutral terms. In euro terms, revenue decreased by 7%

adidas set to sell Reebok

Oct 29, 2020 / Germany
Fashionnetwork is reporting, based on an article by German Manager Magazin, that adidas is planning to sell its Reebok division

Nike leads list of world’s most marketed brands

Oct 9, 2020 / World
According to the ranking World’s 50 Most Marketed Brands powered by Hookit, Nike derived 461.9 million US dollars in total sponsorship value from nearly 12 000 promoters and 5.56 billion social media engagements in the 12 months through August 2020

New Executive Board Member for adidas Global Human Resources area

Oct 7, 2020 / Germany
Amanda Rajkumar (48) has been appointed to the adidas Executive Board. Beginning of 2021 she will join the then six-member Executive Board of the sporting goods company as Executive Board Member responsible for Global Human Resources
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