adidas
adidas confirms strong momentum
The German-based sportswear company has reported a robust performance in the second quarter, led by the footwear segment. As a result, it has again raised its full year outlook
Better-than-expected second quarter results for adidas
According to preliminary results for the second quarter of the year, the German-based sportswear company posted a better-than-expected quarter and raised its full-year guidance as a result
adidas poised to report the highest profit in three years
The sportswear company is expected to post strong sales and its highest profit margin in three years in the second quarter, according to analysts. The forecast comes amid recent struggles at rival Nike
adidas surprises in the first quarter
The German-based company had a strong start to the year, beating expectations for sales, gross margin and operating profit. This performance appears to mark a turnaround for adidas after a tough 2023
Inflation threw a curveball at sportswear spending in 2023
The sportswear segment has proven not to be immune to the effects of inflation, with most of global players seeing their sales slow in 2023. Caution seems to prevail in 2024, but there are signs that consumer spending could pick up later in the year
Better-than-expected first quarter prompts adidas to raise guidance
The German-based sportswear company has announced better-than-expected figures in its preliminary results for the first quarter of 2024, raising its full-year guidance in result
adidas posts better-than-expected operating profit in 2023
The German-based company reported a very challenging 2023, especially in the US market, but remains optimistic for a noticeable improvement in the second half of the current year
adidas continues the release of Yeezy existing products
The German-based sportswear company has announced a further release of Yeezy inventory with a range of existing products to be made available globally in phases over the coming weeks
New President of adidas North America has been announced
adidas has announced John Miller’s return to the company as President of its North America division, effective immediately. He succeeds Rupert Campbell, who left three months ago
adidas appoints new Global Human Resources Head
The German-based company has appointed Michelle Robertson as Executive Board member, responsible for Global Human Resources, People and Culture, effective from the 1st of January
adidas announces third quarter preliminary results
The German-based sportswear company has raised its guidance for the full year, mainly as a result of the continued positive impact of the sale of the remaining Yeezy inventory
adidas reports second quarter results
The company reported growth flat in the second quarter and first half of 2023, but added that is seeing some improvement in its performance, also due to the sale of Yeezy inventory
adidas to further release existing YEEZY products this month
A second batch of YEEZY products will be released in phases throughout August, with a significant amount to be donated to selected organisations working to combat discrimination and hate
Sale of some of Yeezy inventory impacts positively adidas second quarter results
In its preliminary results for the second quarter of 2023, the German-based sportswear giant recorded slightly better-than-expected results, raising its full year outlook in result
adidas and Prada team up on first-ever football boot collection
The German-based sportswear company and the Italian luxury house have unveiled the “adidas Football for Prada” collection, combining the unique features of their DNA-
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