World Footwear

adidas

adidas commercial activity in China falls 85% due to coronavirus

Feb 21, 2020 / China
The German-based sporting goods firm announced that its commerical activity in the Greater China region has decreased by about 85% since the Chinese New Year

H&M wins over adidas in a nearly 25-year long legal dispute

Feb 11, 2020 / Netherlands
For more than 2 decades, adidas and H&M have been involved in a legal battle over the stripes

adidas uses more than 50% recycled polyester in its products

Jan 28, 2020 / Germany
This year adidas reaches a significant milestone on their road to sustainability: in 2020, for the first time, more than half of the polyester used in adidas products will come from recycled plastic waste

Prada for adidas limited edition

Nov 28, 2019 / Italy
Prada and adidas unveil the first release of their partnership: the Prada Superstar sneaker and the Prada Bowling bag for adidas on sale as a duo from the 4th of December onwards

adidas is moving automated factories to China

Nov 13, 2019 / Germany
The Germany-based sportswear brand will close Ansbach and Atlanta Speedfactories. The aim is to deploy the Speedfactory technology at Asian suppliers by end of 2019

adidas and Prada in collaboration

Nov 8, 2019 / United States
The announcement was made on Instagram with a suggestive tag and comment: #Pradaforadidas Coming soon.

24 new companies join the Fashion Pact

Oct 29, 2019 / France
Signatory companies of the Fashion Pact have met in Paris for a first working meeting and 24 more companies joined the group

adidas launches sneaker through Snapchat video game

Oct 21, 2019 / Germany
For the release of its new baseball cleat the Germany-based sportswear giant has created a video game and partnered with Snapchat

adidas employees run to preserve the oceans

Jun 19, 2019 / Germany
The Herzogenaurach team of the sportswear giant adidas has organised an activity to raise awareness for the oceans and the importance of fighting pollution

adidas continues fight against marine plastic pollution

May 31, 2019 / Germany
The Germany-based sportswear giant announce a global initiative to be set on World Oceans Day (8th of June) with the goal of raising 1.5 million US dollars to fight marine plastic pollution

adidas with successful start into 2019

May 8, 2019 / Germany
Germany-based giant announced revenue growth of 4% (currency-neutral) in the first quarter of the financial year. Net income from continuing operations increased by 16% in the period. Full-year outlook confirmed

adidas invests in China to accelerate expansion

Apr 8, 2019 / China
The Germany-based sports brand is heavily investing in China, where its growth is three times higher than in the rest of the world. adidas plans to open 1 000 stores in China this year and expand ecommerce

adidas focus on shoes made of recycled plastic waste

Jan 31, 2019 / Germany
The Germany-based sportswear brands want to upscale production from five million pairs of shoes containing recycled plastic in 2018 to eleven million pairs in 2019

adidas delivers strong third quarter results

Jan 8, 2019 / Germany
Revenue posted by the Germany-based sportswear giant for its third quarter increased by 8% currency-neutral and 3% in euro terms. As a result, adidas has increased its full-year outlook

2026 World Cup: an open goal for adidas

Jul 23, 2018 / United States
The major competition for football national teams in 2026 will take place in North America and is likely to boost adidas’ sales closing the gap with Nike
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