World Footwear

Partnerships

PVH in partnership with Fordham University

Jan 13, 2020 / United States
The New York-based company has announced a 1 million US dollars contribution to Fordham University’s Gabelli School of Business. The aim is to establish a leading academic hub for the study of Corporate Responsibility and Sustainability

Asics expands global tennis sponsorships

Jan 10, 2020 / Japan
The Japan-based brand announced the sponsorship of Borna Coric and Caroline Garcia ahead of the start of the 2020 season. Iga Swiatek also joined Asics Tennis

Liverpool and Nike with multi-year partnership deal

Jan 8, 2020 / United Kingdom
The football team based in the northwest England announced a new multi-year partnerhsip with Nike, which becames its official kit supplier from the 2020-21 season onwards

Jordan Brand and Dior in collaboration

Jan 2, 2020 / United States
During the Fall 2020 Dior men's collection, Maison Dior and Dior men Artistic Director Kim Jones revealed the first silhouette for the forthcoming Jordan Brand x Dior collection: Air Jordan I High OG Dior

European Research and Technology Network launched

Nov 29, 2019 / CEC
Under the auspice of the European Footwear Confederation (CEC), nine Footwear Technology Centres from across Europe have agreed to join forces to push forward the footwear research agenda in Europe

Prada for adidas limited edition

Nov 28, 2019 / Italy
Prada and adidas unveil the first release of their partnership: the Prada Superstar sneaker and the Prada Bowling bag for adidas on sale as a duo from the 4th of December onwards

New Generation: meet Pedro Abrantes

Nov 27, 2019 / Portugal
Get to know the man behind ASPORTUGUESAS. From partnering with surfer McNamara to the participation in ModaLisboa and Portugal Fashion, learn the story of Pedro Abrantes

Limited edition bags by Joana Vasconcelos and Labuta

Nov 25, 2019 / Portugal
A limited and exclusive edition of leather bags designed by artist Joana Vasconcelos has been announced

adidas and Prada in collaboration

Nov 8, 2019 / United States
The announcement was made on Instagram with a suggestive tag and comment: #Pradaforadidas Coming soon.

Farfetch: exclusive partnership with Prada's Linea Rossa

Oct 31, 2019 / Italy
A diverse catalogue of products by Prada's Linea Rossa will be available on Farfetch. A total of 155 pieces across men's, women's, accessories and skiwear segments

Arezzo sets a deal to distribute Vans in Brazil

Oct 25, 2019 / Brazil
VF entered in a deal with Arezzo & Co. to handle Vans' suppliers, logistics, distribution, franchising, e-commerce and store expansion in Brazil

Puma, Balmain and Cara Delevingne together

Oct 21, 2019 / Germany
Brands Puma and Balmain join to debut their first creative collection with artist Cara Delevingne

adidas launches sneaker through Snapchat video game

Oct 21, 2019 / Germany
For the release of its new baseball cleat the Germany-based sportswear giant has created a video game and partnered with Snapchat

LWG signs Memorandum of Understanding with UNIC

Oct 17, 2019 / Italy
Following 9 months of meetings and discussions, the Leather Working Group (LWG) signed a Memorandum of Understanding with UNIC, the Italian National Tanning Association

Jesus Shoes sold out in a minute

Oct 11, 2019 / United States
With holy water from the Jordan River on the sole, the Jesus Shoes sold out in a minute. The base model, the Nike Air Max 97 has a selling price around 160 US dollars
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