World Footwear

Partnerships

Flex’s new factory to add thousands of jobs

Dec 1, 2017 / Mexico
The multinational manufacturer expects to create 6 000 jobs at its new plant in Jalisco. The new factory will be dedicated to make high-tech footwear for Nike

Aldo and Global Citizen team up to drive access to education

Nov 30, 2017 / Canada
Aldo, a global player in fashion footwear and accessories, is joining forces with Global Citizen, an international advocacy organization. As a result, a limited edition of the Mx. sneakers is being launched to take a stand on equal access to education with their Give Back, Move Forward campaign

Clarks' new in-store tracking inventory system

Nov 29, 2017 / United Kingdom
The aim of the footwear manufacturer and retailer is to improve the in-store response times and assistant productivity. The system is based on in-store tablets for staff

Foot Locker and Nike join to elevate customer experience

Nov 17, 2017 / United States
Foot Locker and Nike are moving into an elevated partnership model. The two companies are again joining forces to offer new experiences to consumers through innovative in-store and pop-up opportunities

Cole Haan builds up presence in China

Sep 5, 2017 / China
The global lifestyle and accessories brand and retailer announced a long-term retail, wholesale and e-commerce distribution agreement with a subsidiary company of Sitoy Group Holdings Limited

Vans and Karl Lagerfeld in collaboration

Aug 31, 2017 / United States
The launch of an exclusive Vans x Karl Lagerfeld capsule collection for Fall 2017, featuring 12 styles was just announced by the two brands

How to get footwear consumers attention

Jun 29, 2017 / World
Having a great product with valuable features, being creative and promoting marketing initiatives is necessary to attract consumers attention

Selena Gomez stars in Coach campaign

Jun 21, 2017 / United States
The New-York based luxury house announced Selena Gomez as the face of the brand's Fall 2017 advertising campaign, presenting a series of images set in New York City

Farfetch and Condé Nast announce partnership

Jun 20, 2017 / World
With this new deal Condé Nast's premium editorial content and Farfetch's global e-commerce platform will be added together to create a new editorial shopping experience

ISlide expands distribution network

Apr 18, 2017 / United States
The Boston based footwear-company announces new deals with important retailers Neiman Marcus, LIDS, Urban Outfitters and Fanatics

Fly London presents Interstellar

Apr 10, 2017 / Portugal
This collection is the result of a partnership between the famous footwear brand and Portuguese plastic artist Cristina Rodrigues

Puma partners with Cramer

Apr 6, 2017 / United States
In early 2017, the sportswear giant launched a loyalty program to recruit Puma soccer players. Now, to mark the launch of the program they joined with experience agency Cramer to reimagine what shoe packaging could be

Reebok presents plant-based footwear

Apr 5, 2017 / United States
Global fitness brand Reebok announced its Cotton + Corn sustainable products initiative, which will bring plant-based footwear to the market later this year

Pentland invests in SeaVees

Mar 17, 2017 / United Kingdom
The UK-based footwear company has announced it will be investing in the Californian casual lifestyle sneaker brand

Skechers with renewed partnerships

Mar 17, 2017 / United States
The Performance division has announced a multi-year partnership extension of title sponsorship of the Los Angeles Marathon. This follows the 5-year contract extension with Go Golf brand ambassador and PGA Pro Billy Andrade
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