World Footwear

Partnerships

Leslie Gallin exits Informa

Mar 2, 2020 / United States
The President of footwear is leaving Informa after a decade at the helm of the FN Platform trade show in Las Vegas

Skechers collaborates with Goodyear on footwear

Feb 27, 2020 / United States
Global footwear brand Skechers is building on the technology in its footwear through a new collaboration with The Goodyear Rubber & Tire Company

Vibram and Pensole with multi-year partnership

Feb 17, 2020 / United States
The rubber soles manufacturer has signed a multi-year partnership agreement with Pensole Academy which should kick off in the current year

Puma signs first American professional soccer team

Jan 22, 2020 / United States
New Mexico United will become the first American professional soccer team to partner with Puma

Louis Vuitton and NBA in partnership

Jan 22, 2020 / France
The France-based luxury label has announced a partnership with the US National Basketball Association (NBA). Louis Vuitton will also become the official Trophy Travel Case Provider

Nike donates 5 million US dollars to Obama Presidential Centre

Jan 20, 2020 / United States
The Nike Foundation is donating 5 million US dollars to create a public athletic facility in the new Obama’s Presidential Centre

Nike extends deal with Chinese Athletics Association

Jan 17, 2020 / China
The giant sportswear brand and the Chinese Athletics Association (CAA) signed a long-term partnership extension through 2033

PVH in partnership with Fordham University

Jan 13, 2020 / United States
The New York-based company has announced a 1 million US dollars contribution to Fordham University’s Gabelli School of Business. The aim is to establish a leading academic hub for the study of Corporate Responsibility and Sustainability

Asics expands global tennis sponsorships

Jan 10, 2020 / Japan
The Japan-based brand announced the sponsorship of Borna Coric and Caroline Garcia ahead of the start of the 2020 season. Iga Swiatek also joined Asics Tennis

Liverpool and Nike with multi-year partnership deal

Jan 8, 2020 / United Kingdom
The football team based in the northwest England announced a new multi-year partnerhsip with Nike, which becames its official kit supplier from the 2020-21 season onwards

Jordan Brand and Dior in collaboration

Jan 2, 2020 / United States
During the Fall 2020 Dior men's collection, Maison Dior and Dior men Artistic Director Kim Jones revealed the first silhouette for the forthcoming Jordan Brand x Dior collection: Air Jordan I High OG Dior

European Research and Technology Network launched

Nov 29, 2019 / CEC
Under the auspice of the European Footwear Confederation (CEC), nine Footwear Technology Centres from across Europe have agreed to join forces to push forward the footwear research agenda in Europe

Prada for adidas limited edition

Nov 28, 2019 / Italy
Prada and adidas unveil the first release of their partnership: the Prada Superstar sneaker and the Prada Bowling bag for adidas on sale as a duo from the 4th of December onwards

New Generation: meet Pedro Abrantes

Nov 27, 2019 / Portugal
Get to know the man behind ASPORTUGUESAS. From partnering with surfer McNamara to the participation in ModaLisboa and Portugal Fashion, learn the story of Pedro Abrantes

Limited edition bags by Joana Vasconcelos and Labuta

Nov 25, 2019 / Portugal
A limited and exclusive edition of leather bags designed by artist Joana Vasconcelos has been announced
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