World Footwear

Partnerships

New Balance appoints Creative Director for MADE In USA

Apr 8, 2021 / United States
New Balance has appointed Teddy Santis, owner and founder of New York-based fashion label Aimé Leon Dore, Creative director of its MADE In USA tagline

CFDA and Swarovski Foundation launch scholarship to support sustainable innovation

Apr 6, 2021 / United States
While celebrating the 25th Anniversary of the CFDA Scholarship Program, the Council of Fashion Designers of America (CFDA) is partnering with the Swarovski Foundation to create the Re: GENERATION Innovation Scholar Award

Joint campaign launched by Puma and Deichman

Mar 30, 2021 / Germany
Germany-based footwear giant Puma and the retailer Deichmann have launched the #WhateverSuitsYou campaign, featuring the American singer Bebe Rexha

Marita Moreno is in the biggest fashion game in the world

Mar 3, 2021 / Portugal
It is one of the most famous virtual fashion games. It's called Covet Fashion and it allows users to create a dream virtual wardrobe and bring some of those pieces to real life

Tonal partners with Nordstrom to expand retail footprint

Mar 1, 2021 / United States
The home gym and personal trainer company announced that it partnered with Nordstrom to bring its intelligent strength training system to new customers across the country. With the partnership Tonal's retail footprint will increase to 40 stores across the US

How is the footwear industry in Europe working towards a circular economy?

Feb 2, 2021 / Portugal
The European Union (EU) project LIFE GreenShoes4All is working towards the implementation of a Product Environmental Footprint (PEF) methodology for footwear by analysing the PEF of 30 EU representative shoe styles and developing new approaches to recycling polymeric waste materials and developing innovative recycled materials and components with high performance

Merrell and Big Brothers Big Sisters in partnership

Jan 20, 2021 / United States
Big Brothers Big Sisters (BBBS) and Merrell are joining forces in a multi-year partnership focused in harnessing the power of being outside, while making it more accessible to more youth. Partnership is on in the US and Canada

ABG's Spyder to expand into footwear

Jan 11, 2021 / United States
The US-based ski-focused lifestyle brand Spyder, part of the Authentic Brands Group portfolio, has announced that it is expanding into the footwear category through a licensing deal with Footwear Unlimited

Kohl’s and Sephora announce long-term strategic partnership

Dec 23, 2020 / United States
Sephora plans to open 200 shops inside Kohl's locations by next fall, and to increase it to about 850 shops by 2023. Sephora will also launch on Kohl's website next year, offering more than 100 beauty brands

Live shopping: a new business model

Dec 16, 2020 / China
This format of video streaming commerce is becoming very popular, especially in China. Marketing companies want to take this digital strategy across borders, focusing on hitting the European and the US markets

DiaSHOE project: improving the quality of life of people with diabetes

Dec 15, 2020 / CEC
The European Footwear Confederation and its partners from Czechia, Germany, Poland, Portugal, Spain and Romania kicked off the new Erasmus+ project DiaSHOE, intended to support footwear manufacturers, patients, healthcare workers, and shoe-store clerks to tackle the issue through prevention and skills development

Under Armour and Stephen Curry launch Curry Brand

Dec 9, 2020 / United States
The Baltimore-based sportswear brand in partnership with three-time NBA champion and two-time Most Valuable Player Stephen Curry, announced the creation and launch of the Curry Brand

Maison Margiela and Reebok in multi season partnership

Sep 21, 2020 / France
The Paris-based luxury house and the sports giant, owned by adidas, have entered into a partnership, which will focus on expanding the limits of footwear, inspired by our collaboration dedicated to experimental and progressive craftsmanship

Nicolas Kirkwood to become independent from LVMH

Sep 18, 2020 / France
The British-based footwear designer and the French luxury conglomerate LVMH will go separate paths going forward. LVMH acquired the Nicolas Kirkwood label in 2013

Leather Naturally and IULTCS announce close collaboration

Sep 4, 2020 / Netherlands
Global leather organizations, The International Union of Leather Technologists and Chemists Societies (IULTCS) and Leather Naturally, announce that they will intensify their collaboration in the field of leather education
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