World Footwear

Partnerships

Skechers and Kansaïyamamoto team up on limited-edition collection

Jul 27, 2021 / United States
The two brands collaborated on a limited-edition collection of footwear inspired by the late Japanese designer Kansai Yamamoto. It was launched on the first anniversary of his passing, on the 21st of July

Zouri and O'Neill are teaming up

Jul 19, 2021 / Portugal
The North American brand joins the Portuguese brand to create a line of shoes with 12 unique models, which contain marine waste collected from Portuguese beaches

adidas and Lego team up to launch customised shoes

Jun 24, 2021 / Germany
The two brands have partnered to present the LEGO adidas Originals Superstar: the new shoes from the partnership between adidas and Lego appear in the Superstar model with 17 base pieces to customize

Get to know the SciLED project

Jun 17, 2021 / European Union
SciLED is about Footwear in the 21st century: new skills for the design of drastically improved comfort, sustainable, fashion-oriented and scientifically-led products, while promoting collaboration towards innovation and technological transfer among universities, companies and research centres

Virtual Gucci bag sold by more than 4.000 US dollars

Jun 14, 2021 / Italy
The item was sold on Roblox, a video game platform and it cannot be used outside it. The Gucci Dionysus bag is not interchangeable and was more expensive than an original similar physical bag

Michael Ballack joins Skechers

Jun 9, 2021 / Germany
Three-time German Footballer of the Year Michael Ballack has signed on to appear in Skechers marketing campaigns due to be launched in Germany and throughout Europe this year

Asics focused on new consumer oriented digital solutions

May 16, 2021 / Japan
The Japanese-based sportswear brand has partnered with SessionCam, a Glassbox company, which provides digital experience analytics for web applications. The aim is to increase online traffic, sales, and customer retention

Alpargatas to acquire Ioasys

May 7, 2021 / Brazil
Alpargatas informed the market about the signature of a Memorandum of Understanding with binding effect, with the partners of Ioasys for the acquisition of 100% of its capital

New Balance appoints Creative Director for MADE In USA

Apr 8, 2021 / United States
New Balance has appointed Teddy Santis, owner and founder of New York-based fashion label Aimé Leon Dore, Creative director of its MADE In USA tagline

CFDA and Swarovski Foundation launch scholarship to support sustainable innovation

Apr 6, 2021 / United States
While celebrating the 25th Anniversary of the CFDA Scholarship Program, the Council of Fashion Designers of America (CFDA) is partnering with the Swarovski Foundation to create the Re: GENERATION Innovation Scholar Award

Joint campaign launched by Puma and Deichman

Mar 30, 2021 / Germany
Germany-based footwear giant Puma and the retailer Deichmann have launched the #WhateverSuitsYou campaign, featuring the American singer Bebe Rexha

Marita Moreno is in the biggest fashion game in the world

Mar 3, 2021 / Portugal
It is one of the most famous virtual fashion games. It's called Covet Fashion and it allows users to create a dream virtual wardrobe and bring some of those pieces to real life

Tonal partners with Nordstrom to expand retail footprint

Mar 1, 2021 / United States
The home gym and personal trainer company announced that it partnered with Nordstrom to bring its intelligent strength training system to new customers across the country. With the partnership Tonal's retail footprint will increase to 40 stores across the US

How is the footwear industry in Europe working towards a circular economy?

Feb 2, 2021 / Portugal
The European Union (EU) project LIFE GreenShoes4All is working towards the implementation of a Product Environmental Footprint (PEF) methodology for footwear by analysing the PEF of 30 EU representative shoe styles and developing new approaches to recycling polymeric waste materials and developing innovative recycled materials and components with high performance

Merrell and Big Brothers Big Sisters in partnership

Jan 20, 2021 / United States
Big Brothers Big Sisters (BBBS) and Merrell are joining forces in a multi-year partnership focused in harnessing the power of being outside, while making it more accessible to more youth. Partnership is on in the US and Canada
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