World Footwear

Partnerships

H&M partners up with Matrix Renewables

Oct 15, 2021 / Sweden
The Swedish-based fashion retailer has signed an agreement with the platform Matrix Renewables to contribute to the continued decarbonization of Europe’s consumer goods sector and accelerate the energy transition

adidas teams up with thredUP in resale programme

Oct 13, 2021 / Germany
In partnership with second-hand platform thredUP, the sportswear giant has launched its Choose to Give Back programme. The initiative, aiming at extending the products's life cycle, is part of adidas End Plastic Waste's mission

Hotter Shoes partners up with John Lewis

Oct 1, 2021 / United Kingdom
The British comfort footwear brand will sell its shoes through the department store group John Lewis from this month on. The collaboration is part of Hotter’s new partnership strategy

AAFA and Kenya Association of Manufacturers together to promote economic growth in the industry

Sep 22, 2021 / United States
The two entities signed a memorandum of understanding (MOU) to collaborate on policy areas of mutual interest through joint advocacy and information sharing on industry best practices

UNIC, ICEC and WWF partner up for sustainability

Sep 20, 2021 / Italy
The three entities have joined forces to increase sustainability within the leather industry by enhancing environmental, social and governance practices (EGS)

Prada and Theaster Gates launch Dorchester Industries Experimental Design Lab

Sep 16, 2021 / Italy
The three-year collab initiative aims at amplifying the work of emerging and established artists of colour through awards and public programming. The space will be located in Chicago

CCC Group invests in the Xpress Delivery company

Sep 8, 2021 / Poland
The Polish-based footwear group will become a minority shareholder in Xpress Delivery, a company specializing in express delivery of parcels

Asics invests in Japanese insole makers

Aug 9, 2021 / Japan
The Japanese sports footwear giant has financed the healthcare start up Japan HealthCare Co., Ltd, which has developed custom-made insoles created from photos of feet taken by a smartphone

Hush Puppies & Designer Brands in partnership

Aug 6, 2021 / United States
The two tags announced an exclusive distribution partnership for Hush Puppies in North America. This initiative will make DSW Designer Shoe Warehouse the exclusive in-store distributor of Hush Puppies by 2022

Skechers and Kansaïyamamoto team up on limited-edition collection

Jul 27, 2021 / United States
The two brands collaborated on a limited-edition collection of footwear inspired by the late Japanese designer Kansai Yamamoto. It was launched on the first anniversary of his passing, on the 21st of July

Zouri and O'Neill are teaming up

Jul 19, 2021 / Portugal
The North American brand joins the Portuguese brand to create a line of shoes with 12 unique models, which contain marine waste collected from Portuguese beaches

adidas and Lego team up to launch customised shoes

Jun 24, 2021 / Germany
The two brands have partnered to present the LEGO adidas Originals Superstar: the new shoes from the partnership between adidas and Lego appear in the Superstar model with 17 base pieces to customize

Get to know the SciLED project

Jun 17, 2021 / European Union
SciLED is about Footwear in the 21st century: new skills for the design of drastically improved comfort, sustainable, fashion-oriented and scientifically-led products, while promoting collaboration towards innovation and technological transfer among universities, companies and research centres

Virtual Gucci bag sold by more than 4.000 US dollars

Jun 14, 2021 / Italy
The item was sold on Roblox, a video game platform and it cannot be used outside it. The Gucci Dionysus bag is not interchangeable and was more expensive than an original similar physical bag

Michael Ballack joins Skechers

Jun 9, 2021 / Germany
Three-time German Footballer of the Year Michael Ballack has signed on to appear in Skechers marketing campaigns due to be launched in Germany and throughout Europe this year
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