World Footwear

Partnerships

Checklist to work with Influencers: are you ticking all the boxes?

Premium ContentJul 3, 2020 / World Footwear Reports
After choosing the right influencer to work with your brand you will need to be clear about the strategy to implement. Today we bring you a golden checklist to work with influencers

How to choose the right influencer?

Premium ContentJul 2, 2020 / World Footwear Reports
The World Footwear recently launched the Study "Influence marketing as a strategy" presenting all the bits and pieces around the importance of digital influence in the current business’ environment

Influence Marketing: What strategy to employ?

Premium ContentJun 30, 2020 / World Footwear Reports
Influence marketing will only work if the brand understands its origin. The selection process of an influencer must involve a careful identification of the brand objectives and the influencer's aesthetics and profile

Cooperation is the new trend

Jun 23, 2020 / Coronavirus - Covid19
The recovery phase that almost every business is about to face requires a rethinking of their business model, but it also provides an opportunity to make a real change in the way businesses are conducted. Cooperation can be the key in many fields

Timberland & Savory Institute partner to build regenerative leather supply chain

Jun 5, 2020 / United States
Next Fall Timberland will launch a collection of boots made with leather from verified regenerative ranches sourced through Savory's Minnesota Hub, Thousand Hills Lifetime Grazed

Leslie Gallin exits Informa

Mar 2, 2020 / United States
The President of footwear is leaving Informa after a decade at the helm of the FN Platform trade show in Las Vegas

Skechers collaborates with Goodyear on footwear

Feb 27, 2020 / United States
Global footwear brand Skechers is building on the technology in its footwear through a new collaboration with The Goodyear Rubber & Tire Company

Vibram and Pensole with multi-year partnership

Feb 17, 2020 / United States
The rubber soles manufacturer has signed a multi-year partnership agreement with Pensole Academy which should kick off in the current year

Puma signs first American professional soccer team

Jan 22, 2020 / United States
New Mexico United will become the first American professional soccer team to partner with Puma

Louis Vuitton and NBA in partnership

Jan 22, 2020 / France
The France-based luxury label has announced a partnership with the US National Basketball Association (NBA). Louis Vuitton will also become the official Trophy Travel Case Provider

Nike donates 5 million US dollars to Obama Presidential Centre

Jan 20, 2020 / United States
The Nike Foundation is donating 5 million US dollars to create a public athletic facility in the new Obama’s Presidential Centre

Nike extends deal with Chinese Athletics Association

Jan 17, 2020 / China
The giant sportswear brand and the Chinese Athletics Association (CAA) signed a long-term partnership extension through 2033

PVH in partnership with Fordham University

Jan 13, 2020 / United States
The New York-based company has announced a 1 million US dollars contribution to Fordham University’s Gabelli School of Business. The aim is to establish a leading academic hub for the study of Corporate Responsibility and Sustainability

Asics expands global tennis sponsorships

Jan 10, 2020 / Japan
The Japan-based brand announced the sponsorship of Borna Coric and Caroline Garcia ahead of the start of the 2020 season. Iga Swiatek also joined Asics Tennis

Liverpool and Nike with multi-year partnership deal

Jan 8, 2020 / United Kingdom
The football team based in the northwest England announced a new multi-year partnerhsip with Nike, which becames its official kit supplier from the 2020-21 season onwards
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