World Footwear

Partnerships

Merrell and Big Brothers Big Sisters in partnership

Jan 20, 2021 / United States
Big Brothers Big Sisters (BBBS) and Merrell are joining forces in a multi-year partnership focused in harnessing the power of being outside, while making it more accessible to more youth. Partnership is on in the US and Canada

ABG's Spyder to expand into footwear

Jan 11, 2021 / United States
The US-based ski-focused lifestyle brand Spyder, part of the Authentic Brands Group portfolio, has announced that it is expanding into the footwear category through a licensing deal with Footwear Unlimited

Kohl’s and Sephora announce long-term strategic partnership

Dec 23, 2020 / United States
Sephora plans to open 200 shops inside Kohl's locations by next fall, and to increase it to about 850 shops by 2023. Sephora will also launch on Kohl's website next year, offering more than 100 beauty brands

Live shopping: a new business model

Dec 16, 2020 / China
This format of video streaming commerce is becoming very popular, especially in China. Marketing companies want to take this digital strategy across borders, focusing on hitting the European and the US markets

DiaSHOE project: improving the quality of life of people with diabetes

Dec 15, 2020 / CEC
The European Footwear Confederation and its partners from Czechia, Germany, Poland, Portugal, Spain and Romania kicked off the new Erasmus+ project DiaSHOE, intended to support footwear manufacturers, patients, healthcare workers, and shoe-store clerks to tackle the issue through prevention and skills development

Under Armour and Stephen Curry launch Curry Brand

Dec 9, 2020 / United States
The Baltimore-based sportswear brand in partnership with three-time NBA champion and two-time Most Valuable Player Stephen Curry, announced the creation and launch of the Curry Brand

Maison Margiela and Reebok in multi season partnership

Sep 21, 2020 / France
The Paris-based luxury house and the sports giant, owned by adidas, have entered into a partnership, which will focus on expanding the limits of footwear, inspired by our collaboration dedicated to experimental and progressive craftsmanship

Nicolas Kirkwood to become independent from LVMH

Sep 18, 2020 / France
The British-based footwear designer and the French luxury conglomerate LVMH will go separate paths going forward. LVMH acquired the Nicolas Kirkwood label in 2013

Leather Naturally and IULTCS announce close collaboration

Sep 4, 2020 / Netherlands
Global leather organizations, The International Union of Leather Technologists and Chemists Societies (IULTCS) and Leather Naturally, announce that they will intensify their collaboration in the field of leather education

Checklist to work with Influencers: are you ticking all the boxes?

Premium ContentJul 3, 2020 / World Footwear Reports
After choosing the right influencer to work with your brand you will need to be clear about the strategy to implement. Today we bring you a golden checklist to work with influencers

How to choose the right influencer?

Premium ContentJul 2, 2020 / World Footwear Reports
The World Footwear recently launched the Study "Influence marketing as a strategy" presenting all the bits and pieces around the importance of digital influence in the current business’ environment

Influence Marketing: What strategy to employ?

Premium ContentJun 30, 2020 / World Footwear Reports
Influence marketing will only work if the brand understands its origin. The selection process of an influencer must involve a careful identification of the brand objectives and the influencer's aesthetics and profile

Cooperation is the new trend

Premium ContentJun 23, 2020 / World Footwear Reports
The recovery phase that almost every business is about to face requires a rethinking of their business model, but it also provides an opportunity to make a real change in the way businesses are conducted. Cooperation can be the key in many fields

Timberland & Savory Institute partner to build regenerative leather supply chain

Jun 5, 2020 / United States
Next Fall Timberland will launch a collection of boots made with leather from verified regenerative ranches sourced through Savory's Minnesota Hub, Thousand Hills Lifetime Grazed

Leslie Gallin exits Informa

Mar 2, 2020 / United States
The President of footwear is leaving Informa after a decade at the helm of the FN Platform trade show in Las Vegas
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