World Footwear

Partnerships

Burberry renews partnership with Myhtical Games

Jun 27, 2022 / United Kingdom
The luxury group revealed its second NFT collection with Mythical Games in its flagship Blankos Block Party. The collaboration includes social spaces for communities within the game

Hoka unveils global marketing campaign

Jun 22, 2022 / United States
The division of Deckers Brands launched the global platform Fly Human Fly to invite runners of all abilities to experience running as an experience of joy, optimist and limitless possibilities

Gap and Athleta invest in the footwear and apparel start-up Saysh

Jun 21, 2022 / United States
The San Francisco-based apparel retailer invested 1 million USD in the footwear brand founded by the Olympic medallist Allyson Felix and her brother and business partner Wes Felix

Maria Maleta launches line with ELLEONOR

Jun 17, 2022 / Portugal
The Portuguese leather bags brand teamed up with the artist Leonor Cunha to launch a colourful and irreverent collection that celebrates the female friendship

Nigeria's leather industry to generate 1 billion USD by 2025

Jun 15, 2022 / Nigeria
The figure was reminded by Sinmi Olayebi, Programme Lead at My World of Bags, following the recent conclusion of the Kafawa Training Programme, implemented to help drive growth for the leather sector

Allbirds expands distribution to Nordstrom

Jun 10, 2022 / United States
Nordstrom customers can now shop men's and women's Allbirds styles at 14 select stores.Later this year, Allbirds will expand their selection, which will be available to shop on Nordstrom.com, at Center Stage in New York City and in more Nordstrom stores

Dr. Martens launches trial resale scheme

Jun 10, 2022 / United Kingdom
The British footwear brand announced that it will partner up with Depop, a European online second-hand marketplace, in a trial programme to sell repaired and refurbished shoes

Vivobarefoot partners with kids wear rental service Bundlee

Jun 7, 2022 / United Kingdom
The sustainable footwear brand established an exclusive partnership with Bundlee, a UK based-rental platform for children’s clothing, which is for the first time expanding into footwear

Reebok teams up with Zappos to launch adaptative footwear line

Jun 1, 2022 / United States
The Reebok Fit to Fit collection provides styles that include features that help people with disabilities to gain more independence. The goal is to enhance everyone’s quality of life

Prada teams up with Cass on sneaker collab

May 23, 2022 / Italy
The Italian luxury house partnered up with the artist Cassius Hirst to reinvent its iconic Prada America’s Cup sneakers, through a customized capsule collection of four styles, in 22 variables

Clarks ventures into the metaverse

May 18, 2022 / United Kingdom
The British label has launched the Cicaverse immersive experience on Roblox to celebrate the children’s unisex sneaker style, Cica, in partnership with the metaverse development studio Melon

Foot Locker and adidas sign enhanced partnership

May 12, 2022 / United States
Built around product innovation, elevated experiences and deeper consumer connectivity, the partnership establishes Foot Locker as the lead partner for adidas in the basketball category

Asics and StepN launch co-branded NFT sneakers

May 10, 2022 / Japan
The Japan-based company and the move-to-earn running app StepN have joined forces to release the Stepn x Asics NFT Sneaker Mystery Box collection exclusively on Binance NFT Marketplace

Kering and the French Ministry of Labour join forces for integration

May 4, 2022 / France
The group and the French Ministry of Labour, Employment and Integration signed a charter for supporting young people, vulnerable individuals and people with disabilities in the job market

Nike and Rtfkt studio release first digital sneakers

May 3, 2022 / United States
The collection of eight co-branded digital sneakers, dubbed Nike Cryptokicks, is modelled after the Nike Dunk sneaker and signs the brand’s entrance into digital clothing
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