World Footwear

Partnerships

Puma signs sponsorship deal with WMBA

Jul 30, 2018 / United States
After 20 years of absence from the basketball scene, Puma is back and ready to challenge the dominating brands in the field: Nike, adidas and Under Armour

India and Vietnam solidify business ties

Jul 16, 2018 / Vietnam
A group of businessmen from Indian leather companies travelled to Ho Chi Minh City to met with their Vietnamese counterparts

Increasing demand for Turkish production

Jul 12, 2018 / Turkey
The Turkish companies are seeing a huge increase in orders from global apparel giants and new footwear chains

McNamara teams up with ASPORTUGUESAS

Jul 9, 2018 / Portugal
The Hawaiian surfer is the new ambassador of ASPORTUGUESAS. McNamara teamed up with the Portuguese flip-flops' brand and has already booked two collections per year, entitled “Everything is possible”

Mizuno and Fleet Feet reunited for Project Zero

Jul 9, 2018 / United States
For the second consecutive year, Mizuno will design a pair of shoes to be sold in Fleet Feet stores to raise funds for breast cancer research

Kenneth Cole announces EMEA distribution deal

Mar 22, 2018 / EMEA
The American-based designer announced a regional footwear agreement with UK-based GBG Europe Footwear and Accessories Limited. GBG will grow Kenneth Cole's recognition in the selected territories

Target and Hunter with limited-edition collection

Mar 1, 2018 / United States
The Minneapolis-based discount store retailer and the British-based brand known for its iconic Original Wellington boot have set up a partnership to issue a spring lifestyle collection celebrating families, fun and the outdoors

LVHM partners with Stadium Goods

Feb 21, 2018 / United States
The luxury house has formed a “partnership” with Stadium Goods, the New York City-based sneaker consignment company. The deal is being set through LVHM Luxury Ventures

Asics invests in conductivity textiles

Feb 1, 2018 / Japan
The Japan-based footwear company has made its first investment, taking a stake in AI SILK Corporation, a venture company affiliated with Tohoku University and focused on developing conductive textiles

Crocs with new Drew Barrymore campaign

Feb 1, 2018 / United States
The Color-Block Collection is the first of two celebrity product collaborations. The line, which includes special-edition footwear styles for women and children, was designed in partnership with Drew Barrymore, an ambassador for the brand's "Come As You Are" campaign

UITIC Congress: Call for Papers is a great success

Jan 30, 2018 / UITIC
Ninety-five abstracts received during the Call for Papers reveal the increasing interest of the footwear industry for the UITIC Congress

Under Armour together with Team Canada

Dec 19, 2017 / Canada
The Canadian Olympic Committee announced Under Armour as the Official High Performance Footwear Supplier for their Team Canada for the next eight years

Flex’s new factory to add thousands of jobs

Dec 1, 2017 / Mexico
The multinational manufacturer expects to create 6 000 jobs at its new plant in Jalisco. The new factory will be dedicated to make high-tech footwear for Nike

Aldo and Global Citizen team up to drive access to education

Nov 30, 2017 / Canada
Aldo, a global player in fashion footwear and accessories, is joining forces with Global Citizen, an international advocacy organization. As a result, a limited edition of the Mx. sneakers is being launched to take a stand on equal access to education with their Give Back, Move Forward campaign

Clarks' new in-store tracking inventory system

Nov 29, 2017 / United Kingdom
The aim of the footwear manufacturer and retailer is to improve the in-store response times and assistant productivity. The system is based on in-store tablets for staff
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