World Footwear

Digital

Prada to launch the eighth exclusive Timecapsule NFT Drop

Jan 3, 2023 / Italy
Dropping on the 5th of January with a corresponding gifted NFT, the launch follows a successful 2022 campaign in which Prada joined the Web3 community and reached new audiences

Puma launches shopping app with virtual try-on feature in the UK

Dec 14, 2022 / Germany
After a successful rollout in North America, the Germany-based company launched the new shopping app equipped with a virtual try-on feature in the UK

Asics ventures into the Web3 commerce

Nov 10, 2022 / Japan
The physical running shoes in the ASICS x Solana UI Collection can only be purchased with digital currency. The company said to be showing the future of Web3 commerce with this move

Italy: being good at production alone no longer suffices

Jul 26, 2022 / Italy
Amid a challenging macro-environment, digitalization and sustainability emerged as priorities for the future of the footwear industry at the annual meeting of Assocalzaturifici held in Bologna

Consumer demand across mobile apps fosters Nike's growth

Jul 19, 2022 / United States
The US-based sportswear giant attributed the 18% annual revenue growth in its digital business to consumer demand across its mobile apps

Digital to grow their share in footwear sales

Premium ContentMay 30, 2022 / Business Conditions Survey
About two-thirds of the experts accounted for during the latest edition of the World Footwear Business Conditions Survey believe that digital retail channels will increase their share in footwear sales in the next three years

Clarks ventures into the metaverse

May 18, 2022 / United Kingdom
The British label has launched the Cicaverse immersive experience on Roblox to celebrate the children’s unisex sneaker style, Cica, in partnership with the metaverse development studio Melon

Fly London steps into the metaverse

May 9, 2022 / Portugal
The Portuguese footwear brand has taken its first steps into the metaverse with four mini-games and a shop on the Roblox platform, which will be accessible from the 31st of May

Digitization and new consumer trends drove growth in 2021

Premium ContentApr 18, 2022 / World
2020 was a challenging year for most companies thanks to the outbreak of the COVID-19 pandemic, which led to severe supply chain disruptions throughout the globe, periods of halting in operations and physical retail, and an increase in raw materials and transportation costs. However, by mid-2021, there were already signs that things were taking a turn for the better, and some companies have managed to equal and even exceed their pre-pandemic performances. We took a look into the full-year 2021 results of some of the largest companies worldwide to observe how they pulled through the challenges brought by the COVID-19 pandemic

Zalando strengthens senior leadership team

Apr 13, 2022 / Germany
The German-based online platform has announced that Padmaja Bommareddy will join the company in the role of Senior Vice President (SVP) of Corporate Development

Nike to open technology centre in Atlanta

Apr 12, 2022 / United States
The US-based sportswear company has announced that it will open a new technology centre in Atlanta to accelerate its digital transformation and direct-to-consumer strategy

Adidas launches digital Ozworld experience

Apr 8, 2022 / Germany
To celebrate the release of the latest Ozworld collection, adidas Original has launched the world’s first personality-based AI-generated avatar creation platform

Portuguese DiVERGE launches first collection of NFTs

Apr 8, 2022 / Portugal
The brand of fully customizable sports shoes has just launched the first collection of NFTs. Whoever buys one, gets to receive a pair of sneakers designed by the artist Frederico Ramires

APLF Dubai is just around the corner

Mar 28, 2022 / United Arab Emirates
From the 30th of March to the 1st of April, the international leather trade fair will bring together to a new venue, for the first time since the beginning of the pandemic, the global leather industry

APLF to discuss the post-pandemic future of the footwear industry

Mar 21, 2022 / United Arab Emirates
The second edition of the Global Footwear Executive Summit, to be held on the 31st of March, will bring together top players of the industry to explore digitalization, pricing and sustainability strategies
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