Digital
Puma launches shopping app with virtual try-on feature in the UK
After a successful rollout in North America, the Germany-based company launched the new shopping app equipped with a virtual try-on feature in the UK
Asics ventures into the Web3 commerce
The physical running shoes in the ASICS x Solana UI Collection can only be purchased with digital currency. The company said to be showing the future of Web3 commerce with this move
Italy: being good at production alone no longer suffices
Amid a challenging macro-environment, digitalization and sustainability emerged as priorities for the future of the footwear industry at the annual meeting of Assocalzaturifici held in Bologna
Consumer demand across mobile apps fosters Nike's growth
The US-based sportswear giant attributed the 18% annual revenue growth in its digital business to consumer demand across its mobile apps
Digital to grow their share in footwear sales
About two-thirds of the experts accounted for during the latest edition of the World Footwear Business Conditions Survey believe that digital retail channels will increase their share in footwear sales in the next three years
Clarks ventures into the metaverse
The British label has launched the Cicaverse immersive experience on Roblox to celebrate the children’s unisex sneaker style, Cica, in partnership with the metaverse development studio Melon
Fly London steps into the metaverse
The Portuguese footwear brand has taken its first steps into the metaverse with four mini-games and a shop on the Roblox platform, which will be accessible from the 31st of May
Digitization and new consumer trends drove growth in 2021
2020 was a challenging year for most companies thanks to the outbreak of the COVID-19 pandemic, which led to severe supply chain disruptions throughout the globe, periods of halting in operations and physical retail, and an increase in raw materials and transportation costs. However, by mid-2021, there were already signs that things were taking a turn for the better, and some companies have managed to equal and even exceed their pre-pandemic performances. We took a look into the full-year 2021 results of some of the largest companies worldwide to observe how they pulled through the challenges brought by the COVID-19 pandemic
Zalando strengthens senior leadership team
The German-based online platform has announced that Padmaja Bommareddy will join the company in the role of Senior Vice President (SVP) of Corporate Development
Nike to open technology centre in Atlanta
The US-based sportswear company has announced that it will open a new technology centre in Atlanta to accelerate its digital transformation and direct-to-consumer strategy
Adidas launches digital Ozworld experience
To celebrate the release of the latest Ozworld collection, adidas Original has launched the world’s first personality-based AI-generated avatar creation platform
Portuguese DiVERGE launches first collection of NFTs
The brand of fully customizable sports shoes has just launched the first collection of NFTs. Whoever buys one, gets to receive a pair of sneakers designed by the artist Frederico Ramires
APLF Dubai is just around the corner
From the 30th of March to the 1st of April, the international leather trade fair will bring together to a new venue, for the first time since the beginning of the pandemic, the global leather industry
APLF to discuss the post-pandemic future of the footwear industry
The second edition of the Global Footwear Executive Summit, to be held on the 31st of March, will bring together top players of the industry to explore digitalization, pricing and sustainability strategies-
Footwear Consumer 2030
A study reflecting on the main global consumer trends and the key changes for the footwear industry.
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World Footwear Public Calendar
Click here to subscribe an updated version of the calendar displaying the footwear trade shows.
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Media Partners
Media Partners
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SERMA
Revista del Calzado
Shoe Intelligence
Schuhkurier