Puma launches Minecraft collection
The collection contains Minecraft-themed apparel and footwear sized for both children and adults. The Puma x Minecraft collab includes a rendition of the iconic Suede model
The Suede “features a pixelated green, blue and brown suede upper inspired by the plains – one of Minecraft’s most characteristic biomes, a double formstrip with printed graphics, co-branded tongue label, and additional branding on the heel”, it can be read on the website. The children’s RS-Z model is also on the collection, which is available on Puma’s official website and selected retailers worldwide
The sportswear brand has also released a downloadable Puma DLC to provide players with the option of customizing their avatars with new virtual skins at the Puma store before participating in races for trophies and unlockable content. The DLC is exclusive to the Minecraft Bedrock Edition.
The recently launched Minecraft-themed collection allows Puma to further its relationship with the gaming world. Last year, the German sportswear giant worked with Nintendo on the Animal Crossing collaboration.
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