Puma
Frasers Group becomes Puma’s second-largest shareholder
The UK-based conglomerate has acquired a 5.77% stake in the sportswear group, establishing itself as the second-largest shareholder behind Anta Sports
Puma swings to loss in 2025 following strategic reset initiatives
The Germany-based group swung to a net loss of 643.6 million in 2025 euros due to weaker sales and margin pressure following its strategic reset to streamline distribution and reduce promotions
Anta Sports to acquire 29% stake in Puma
The China-based group has announced that it has entered into a purchase agreement with Groupe Artémis, the investment firm of the Pinault family, to acquire a 29.06% stake in Puma for 1.5 billion euros
Puma secures 608 million euros in new financing
The Germany-based company has secured additional financing in the form of a 500-million-euro bridge loan and confirmed credit lines totalling 108 million euros. The aim is to increase overall flexibility and headroom
Puma’s third quarter results show impact of reset strategy
The German sportswear brand saw a decline in quarterly revenue and margins as it continued its strategic shift, prioritising cleaner distribution and cost control for long-term recovery
Puma appoints new heads for retail and brand marketing
Following the reorganisation of the brand marketing division, Maria Valdes took on the newly defined role of Vice President of Brand Marketing, while Ronald Reijmers was appointed Vice President of Global Retail
Puma appoints new VP of People and Organization
The Germany-based sportswear company has appointed Thomas John as its new Vice President of People and Organisation, with effect from the 16th of October
Puma profits dip in the first quarter
The sportswear company reported a subdued performance in the first quarter, with the adjusted operating profit falling by more than 50% year-on-year due to lower gross profit margins and rising operating expenses
New North America President at Puma
The sportswear company has announced that Tara McRae will succeed Bob Philion as President of Puma North America, where she will oversee the company’s business in this market
Former adidas executive Arthur Hoeld named new CEO of Puma
Arne Freundt, Puma’s current CEO, will leave the company due to differing views on strategy execution. Arthur Hoeld, former head of adidas Global Sales, will succeed Freundt at the helm of the company
Puma issues downbeat outlook for 2025
The German sportswear company has posted solid sales growth on a currency-adjusted basis and improved our gross profit margin in 2024. However, this is not enough to offset a pessimistic outlook for 2025
Puma launches efficiency programme after profit miss
After reporting a full year net income below the previous year’s level and below expectations, the German-based sportswear company has launched a cost-efficiency programme
Puma launches new creative hub in Germany
The new Studio48 at Puma's headquarters offers designers advanced tools, 3D printing and collaborative spaces to drive innovation in performance and products while enhancing global partnerships
Puma reports nine month results amid currency headwinds
Currency pressures and higher operating expenses impacted Puma’s 2024 nine-month results. However, the German-based company reaffirmed its guidance on the back of revenue growth in the Americas and DTC performance
Puma appoints new Chief Financial Officer
The German-based sportswear company has appointed Markus Neubrand as its Chief Financial Officer (CFO) and a member of the Management Board. Most recently, he was CFO at Guess-
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