The sportswear segment has proven not to be immune to the effects of inflation, with most of global players seeing their sales slow in 2023. Caution seems to prevail in 2024, but there are signs that consumer spending could pick up later in the year
The German-based sportswear company has recently launched the “See The Game Like We Do: FOREVER. FASTER.” campaign to reinforce its positioning as “the fastest sports brand” in the world
Amid a “volatile environment”, Puma posted currency-adjusted sales growth of 6.6% year-on-year in 2023. Results would have been better had it not been for the devaluation of the Argentine peso in the last quarter, it added
The German-based company has named Julie Legrand as Senior Director of Global Brand Strategy. She has been tasked with the definition and execution of Puma’s strategy to increase brand awareness
The sportswear company highlighted the impact of the devaluation of the Argentine peso on its results, with currency-adjusted sales growth of 6.6% in 2023, as compared to the prior year
At the end of its two-year Re:Suede project, Puma has shown that an experimental version of its classic Suede sneaker can be turned into compost under certain tailored industrial conditions
The sportswear company reported a 6.0% currency adjusted growth in the third quarter of 2023, as compared to the same period of last year, and said it is on track to achieve its full year outlook
The German-based sportswear company has teamed up with Porsche to launch two exclusive limited-edition sneaker models that honour the legacy of the iconic Porsche 911
The German-based sportswear company has announced that Javier Ortega, who has been with Puma since 2009, will be its General Manager for Europe as of today
The sportswear company posted a sales growth of 11.1% on a currency-adjusted basis, but a net income decline of 34.7% in the second quarter of 2023, as compared to the same period of last year
The Germany-based company has signed the Deforestation-Free Call to Action for Leather, thereby committing to source bovine leather from deforestation-free supply chains by 2030 or earlier
The Germany-based sportswear company has named Shirley Li as General Manager in China, as part of its strategy to strengthen its business in China, one of the company's key markets
This major reorganization of Puma’s global marketing organization includes the relocation of the Brand Management and Marketing Operations from Boston to the Germany's headquarters
The German-based sportswear company appointed Karthik Balagopalan to the role of Managing Director of Puma India, one of its fastest-growing markets, effective on the 1st of August
The German-based sportswear company posted double-digit growth of 14.4% in the first quarter of 2023, year-over-year, with a noteworthy performance of its direct-to-consumer channel