World Footwear

Puma

Puma reaffirms full-year outlook despite soft start

May 15, 2024 / Germany
Despite a sluggish start to the year, with a sales growth of 0.5% year-over-year on a currency-adjusted basis, the German-based sportswear giant has maintained its full-year 2024 outlook

Inflation threw a curveball at sportswear spending in 2023

Premium ContentApr 22, 2024 / World
The sportswear segment has proven not to be immune to the effects of inflation, with most of global players seeing their sales slow in 2023. Caution seems to prevail in 2024, but there are signs that consumer spending could pick up later in the year

Puma launches first global campaign in 10 years

Apr 15, 2024 / Germany
The German-based sportswear company has recently launched the “See The Game Like We Do: FOREVER. FASTER.” campaign to reinforce its positioning as “the fastest sports brand” in the world

Puma achieves full year sales growth despite a weak fourth quarter

Feb 29, 2024 / Germany
Amid a “volatile environment”, Puma posted currency-adjusted sales growth of 6.6% year-on-year in 2023. Results would have been better had it not been for the devaluation of the Argentine peso in the last quarter, it added

Puma names new head of global brand strategy

Feb 15, 2024 / Germany
The German-based company has named Julie Legrand as Senior Director of Global Brand Strategy. She has been tasked with the definition and execution of Puma’s strategy to increase brand awareness

Puma announces preliminary results for 2023

Jan 29, 2024 / Germany
The sportswear company highlighted the impact of the devaluation of the Argentine peso on its results, with currency-adjusted sales growth of 6.6% in 2023, as compared to the prior year

Puma turns experimental sneakers into compost

Dec 1, 2023 / Germany
At the end of its two-year Re:Suede project, Puma has shown that an experimental version of its classic Suede sneaker can be turned into compost under certain tailored industrial conditions

Puma reports third quarter results

Oct 31, 2023 / Germany
The sportswear company reported a 6.0% currency adjusted growth in the third quarter of 2023, as compared to the same period of last year, and said it is on track to achieve its full year outlook

Puma marks the sixtieth anniversary of the Porsche 911

Sep 13, 2023 / Germany
The German-based sportswear company has teamed up with Porsche to launch two exclusive limited-edition sneaker models that honour the legacy of the iconic Porsche 911

Puma names Javier Ortega General Manager for Europe

Sep 1, 2023 / Germany
The German-based sportswear company has announced that Javier Ortega, who has been with Puma since 2009, will be its General Manager for Europe as of today

Puma's sales increase but net income declines

Jul 27, 2023 / Germany
The sportswear company posted a sales growth of 11.1% on a currency-adjusted basis, but a net income decline of 34.7% in the second quarter of 2023, as compared to the same period of last year

Puma commits to sourcing leather from deforestation-free supply chains by 2030

Jul 17, 2023 / Germany
The Germany-based company has signed the Deforestation-Free Call to Action for Leather, thereby committing to source bovine leather from deforestation-free supply chains by 2030 or earlier

Puma names new General Manager in China

Jun 26, 2023 / Germany
The Germany-based sportswear company has named Shirley Li as General Manager in China, as part of its strategy to strengthen its business in China, one of the company's key markets

Puma reorganizes its global marketing organization

Jun 20, 2023 / Germany
This major reorganization of Puma’s global marketing organization includes the relocation of the Brand Management and Marketing Operations from Boston to the Germany's headquarters

Puma appoints new Managing Director for the Indian business

May 18, 2023 / Germany
The German-based sportswear company appointed Karthik Balagopalan to the role of Managing Director of Puma India, one of its fastest-growing markets, effective on the 1st of August
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