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Sorel launches inclusive footwear line with Zappos

Jan 13, 2022 United States
Sorel launches inclusive footwear line with Zappos
The brand teamed up with Zappos to introduce modifications and features to three of its iconic silhouettes to make them accessible to everyone. The line is exclusively available on Zappos adaptative
Zappos Adaptative, which is the online retailer’s curated shopping experience focused on offering a wide range of functional and fashionable products to all, assisted on enhancing the design of the shoes for an easier on-off experience by incorporating dual zippers and enlarged pull loops. The subsidiary of Columbia Sportswear explained that “each design element – from closures and stitching to lace length and collar height – was perfected to strike the ultimate balance of function and style, and was tested in real-time by individuals with disabilities”.

“We continue to successfully blend functionality and style, because we know our consumers are not willing to sacrifice either aspect. As we continue to look toward the future of fashion, working with Zappos Adaptive allows Sorel to empower and embolden even more unstoppable individuals through function-first design, because Sorel is for everyone”, commented Mark Nenow, president of Sorel.

“We’re humbled to have had the opportunity to work with Sorel on introducing their first inclusive footwear line to the market. With both brands’ passion for meeting customer needs, we seamlessly aligned throughout the process – which involved sharing feedback from Zappos Adaptive customers’ most requested features and working directly with the disability community to ensure the most universal fit and wear possible”, added Dana Zumbo, Business Development Manager, Zappos Adaptive.


Image Credits: sourcingjournal.com





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