Japan
Asics and StepN launch co-branded NFT sneakers
The Japan-based company and the move-to-earn running app StepN have joined forces to release the Stepn x Asics NFT Sneaker Mystery Box collection exclusively on Binance NFT Marketplace
Japan Retail: retail prospects are again at stake
Hope for a return to normality in March, following the lift of the quasi-emergency restrictions imposed to control the Omicron-variant outbreak at the end of 2021, appears to be off the picture. The impact of Russia’s invasion of Ukraine on households and companies, which is prompting a hike in commodities and food prices, can no longer be discarded. Most likely, the footwear retail growth momentum of the final months of last year will not be accompanied by an increase in prices to avoid scaring away consumers, whose confidence suffered yet another blow in front of the international conjuncture
Asics quantifies the impact of physical inactivity on mental state
Asics Mind Race experiment revealed that the impact of a week of physical inactivity is similar to a week of broken sleep. But it takes only 15:09 minutes of physical activity to lift the mood
Asics partners up with virtual training platform
As part of the company's digital expansion strategy, Asics is joining forces with the online platform Zwift to create online running experiences that can assist runners achieving their goals
Asics Accelerator Programme open for applications
The Japan-based sportswear giant is inviting potential candidates to submit their proposals until the 14th of February 2022, under the theme ‘sports- 3 years from now’
Asics: sales go up by 44% in the EMEA region
In the first six months of the current fiscal year, Japanese sports brand Asics saw sales in the Europe, Middle East and Africa (EMEA) area grow by 44% to 70.5 million euros compared to similar period of the previous year
Asics invests in Japanese insole makers
The Japanese sports footwear giant has financed the healthcare start up Japan HealthCare Co., Ltd, which has developed custom-made insoles created from photos of feet taken by a smartphone
Foot Locker accelerates Asia-Pacific expansion with acquisition of atmos
The retailer has entered into a definitive agreement to acquire Text Trading Company, K.K., which owns and licenses the atmos brand, a digitally led, premium, global retailer headquartered in Japan
Japan Retail: No Olympic medal for retail sales
June started with some good perspectives as consumer morale in the Japanese market was the strongest in 16 months. However, the retailer’s sentiment is not accompanying, and a new State of Emergency in Tokyo is not promising good news. The Apparel & Accessories (including footwear) Retail Sales Index also suffered from less consumer confidence after March. And with no international visitors going to Japan to attend the Olympics, recovery chances of the retail industry will definitely be impacted
France Retail: high confidence gives retail good signs
Confidence of both consumers and retailers improved in the last few months in France, contradicting the general expectation of the negative impact of the new lockdowns. Footwear retail, which had a deep fall back in April, improved significantly in May. And good news extend to the online, as lockdowns have favoured the internet sales share against the physical store trade for many categories, with apparel and footwear standing out
Webinar: EU - Japan Agreement for the Footwear and Leather Goods Industry
Participation in the webinar is free of charge for all World Footwear readers. Learn more about the event and register today to understand more about the Economic Partnership Agreement (EPA) between the European Union (EU) and Japan
How is COVID-19 impacting footwear retail in different countries?
With the world fast approaching 180 million cases of infected people and with vaccination now in place in several countries, we bring a summary of our latest Flash Reports focused on some key markets
Japan Retail: too early to be excited about retail
After a year of underperforming, the Retail Index for Apparel & Accessories managed to overcome the figures of the previous year in March 2021. Notwithstanding, importers do not seem yet convinced that this is a sustained recovery. The good news, as in other countries, comes from confidence indicators, with consumers seem to drive away from pessimism. However, all seems too fragile yet and it might mean that it is too early to get excited with retail in Japan
Asics focused on new consumer oriented digital solutions
The Japanese-based sportswear brand has partnered with SessionCam, a Glassbox company, which provides digital experience analytics for web applications. The aim is to increase online traffic, sales, and customer retention
Asics is aiming at reaching a small footprint
After launching the Sunrise Reborn Pack, a new running shoe made from recycled clothing collected in Japan, Asics announced its Earth Day Pack as the brand’s most planet-friendly cross-category collection to date having been created using a circular manufacturing approach-
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