World Footwear

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DHL partners up with South-African footwear brand Veldskoen

Mar 29, 2022 South Africa
DHL partners up with South-African footwear brand Veldskoen
The logistics giant and the footwear brand have come together to launch a handcrafted limited edition of 365 pairs, dubbed ‘Dear’ Everyone’, to celebrate everyone and every one
Each pair of the DHL x Veldskoen collaboration is handcrafted in Durban by 66 pairs of hands in total, and features a mural on the side panels by the local artist Reggie Kumalo, as well as subtle South African references. “DHL has afforded Veldskoen a moment to show the globe the talent, creativity, and manufacturing ability that Africa has to offer. We have produced a high fashion shoe, while every stage of the development process and every link in the supply chain has been carefully considered from a sustainability point of view”, explained Veldskoen chief executive, Nick Dreyer.

Over the years, the logistics group has released several fashion collaborations, such as the T-shirt with Vetements, which debuted on the Paris catwalk in 2016, or the limited-edition sneaker with Budapester to celebrate its 50th anniversary. Nonetheless, this is the company’s first collaboration with an African brand.

“Following our successful fashion collaborations across Europe, North America and Asia, we wanted to find an African brand for our next exciting collaboration”, stated Megan Collinicos, Vice President of Marketing at DHL Express Sub-Saharan Africa. “Veldskoen created a modern take on an iconic South African shoe by adding a pop of colour to the soles and laces, and has built up an impressive customer base across the globe since their inception in 2016. And we’ve been working with the team at Veldskoen over the past few months to reinvent the traditional veldskoen yet again”, she added.

The pairs will be available via a drop lottery system, so, whoever wishes a ‘Dear Everyone’ model must register until the 15th of April at DHLxVeldskoen.com.
 

Image Credits: DHLxVeldskoen.com

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