World Footwear

Sportswear

Trends in athletic footwear

Jun 16, 2020 / Coronavirus - Covid19
Many countries are still under some sort of restrictions that includes the practice of most collective sports and the use of indoor gyms. What is the expected impact in athletic footwear sales?

adidas: business in China returns to growth

Jun 4, 2020 / China
In Greater China, adidas' first major market on the road to recovery, all stores have been open since mid-April. While store traffic remained below the prior year level in May, sales returned to growth

Don't do it campaign by Nike

Jun 3, 2020 / United States
The sportswear giant took a stand against racism with the Don't do it campaign, a twist in its famous catchy phrase, Just do it, as protests against police brutality spread across the US

Good momentum for fitness at home

Jun 1, 2020 / United States
The home fitness trend is one of the biggest to emerge from the COVID-19 crisis. According to the NPD Group, in the seven weeks between the 15th of March and the 2nd of May, US home fitness equipment sales grew by 175%

Puma focuses on survival and recovery

May 8, 2020 / Germany
The sportswear brand is working with 3 phases - Survive, Recover, Grow Again - as it deals with the impacts of Covid-19. First quarter sales declined by 1.3%, but in the current quarter revenue is at 50% normal level

Skechers with 2.7% decline in sales

Apr 29, 2020 / United States
The US-based brand closed 2019 with strong results, which continued into the beginning of 2020. However, the slowdown in global markets impacted by the Covid-19 pandemic lead to a 2.7% fall in sales in quarter one

Under Armour: Lisa Collier named Chief Product Officer

Apr 23, 2020 / United States
The Baltimore-based brand has announced Lisa Collier as Chief Product Officer. Lisa has more than 30 years across global brand leadership, product development, supply chain and merchandising

Sports footwear sales down by 75% in the US

Apr 14, 2020 / United States
According to NPD Group’s weekly retail tracking service in the 5th week of March the drop in sports footwear sales reached 75%, in line with the previous week decline

Under Armour is temporarily closing North American stores

Mar 16, 2020 / United States
The Baltimore-based company has announced they will close all stores in North America from the 16th of March through the 28th of March 2020

Nike extends deal with Chinese Athletics Association

Jan 17, 2020 / China
The giant sportswear brand and the Chinese Athletics Association (CAA) signed a long-term partnership extension through 2033

Asics expands global tennis sponsorships

Jan 10, 2020 / Japan
The Japan-based brand announced the sponsorship of Borna Coric and Caroline Garcia ahead of the start of the 2020 season. Iga Swiatek also joined Asics Tennis

Pentland acquires the Speedo North America

Jan 9, 2020 / United States
PVH Corp. has announced that it has entered into a definitive agreement to sell its Speedo North America business to Pentland Group, parent company of Speedo International Limited

Liverpool and Nike with multi-year partnership deal

Jan 8, 2020 / United Kingdom
The football team based in the northwest England announced a new multi-year partnerhsip with Nike, which becames its official kit supplier from the 2020-21 season onwards

AAFA opposes CBP proposal to reclassify fashion footwear

Nov 22, 2019 / United States
The association representing the American footwear and apparel industries wrote to the Customs and Broder Protection warning for the consequences of the decision

adidas is moving automated factories to China

Nov 13, 2019 / Germany
The Germany-based sportswear brand will close Ansbach and Atlanta Speedfactories. The aim is to deploy the Speedfactory technology at Asian suppliers by end of 2019
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