Asics
Asics EMEA reports 35% sales growth
The group reported a consolidated net revenue increase of 35% year to date and operating income increase to 42.7 million euros for the first quarter of 2021 in the region of Europe, Middle East and Africa
Asics focused on new consumer oriented digital solutions
The Japanese-based sportswear brand has partnered with SessionCam, a Glassbox company, which provides digital experience analytics for web applications. The aim is to increase online traffic, sales, and customer retention
Asics is aiming at reaching a small footprint
After launching the Sunrise Reborn Pack, a new running shoe made from recycled clothing collected in Japan, Asics announced its Earth Day Pack as the brand’s most planet-friendly cross-category collection to date having been created using a circular manufacturing approach
Asics will be distributed in Argentina by Dass
The Japanese-based sportswear brand is delegating the distribution of its branded products in Argentina to Brazilian-based company Dass
Asics expands global tennis sponsorships
The Japan-based brand announced the sponsorship of Borna Coric and Caroline Garcia ahead of the start of the 2020 season. Iga Swiatek also joined Asics Tennis
Asics extends partnership with IAAF until 2029
The two entities announced the renewal of their partnership and Asics’s commitment to the world of athletics with the signing today of a new 10-year agreement as an Official IAAF Partner
Sales increase for Asics North America
The second quarter of 2019 for Asics North America registered positive regional growth year-over-year and increased traffic to both online e-commerce and retail channels. This marks the second consecutive quarter of growth for Asics North America
Asics Ventures takes stake in Curv Labs
Asics announced that its investment subsidiary has taken an equity stake in Curv Labs, a Canadian startup that has developed software to capture motion
Asics releases 2018 sustainability report
The Japan-based sportswear giant has released its 2018 Sustainability Report, summarizing the company’s progress towards medium and long-term sustainability targets, its ASICS Sustainability Vision
Asics launches recycling project for the Olympics
Asics, Olympic and Paralympic Games Tokyo 2020 Gold Partner in the sporting goods category, launched the Asics Reborn Wear Project (ARWPJ) in January, aiming to offer a way to cheer for Tokyo 2020 Japan Olympic and Paralympic Team competitors
Foot Locker and Asics launch exclusive collection
The two brands have gathered to announce the launch of the "Welcome to the Dojo" pack, an exclusive apparel and footwear collection inspired by ASICS' Japanese heritage
Asics invests in conductivity textiles
The Japan-based footwear company has made its first investment, taking a stake in AI SILK Corporation, a venture company affiliated with Tohoku University and focused on developing conductive textiles
Asics wants to make soles in a microwave
The Japanese brand is testing a new way to produce the midsoles of sneakers with microwave technology. Asics believe this can lead to usage of 90% less energy than standard production techniques
Asics rewarded for sustainability efforts
The worldwide-known sportswear brand was been awarded with the EPA's ENERGY STAR and announces plans for new sustainability projects- 1
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