World Footwear

Asics

Asics ventures into the Web3 commerce

Nov 10, 2022 / Japan
The physical running shoes in the ASICS x Solana UI Collection can only be purchased with digital currency. The company said to be showing the future of Web3 commerce with this move

Asics creates lowest ever CO2 emissions sneaker

Oct 13, 2022 / Japan
The Japan-based company has reportedly launched the sneaker with the lowest carbon footprint on the market, which represents a "significant leap forward in its commitment" to achieving net-zero emissions by 2050

Asics launches first 3D printed model

Jul 27, 2022 / Japan
The Japan-based sportswear company, which is making its debut within 3D, introduced the Actibreeze 3D sandals to aid recovering athletes in the After Performance phase

Asics and StepN launch co-branded NFT sneakers

May 10, 2022 / Japan
The Japan-based company and the move-to-earn running app StepN have joined forces to release the Stepn x Asics NFT Sneaker Mystery Box collection exclusively on Binance NFT Marketplace

Asics quantifies the impact of physical inactivity on mental state

Apr 1, 2022 / Japan
Asics Mind Race experiment revealed that the impact of a week of physical inactivity is similar to a week of broken sleep. But it takes only 15:09 minutes of physical activity to lift the mood

Asics partners up with virtual training platform

Feb 16, 2022 / Japan
As part of the company's digital expansion strategy, Asics is joining forces with the online platform Zwift to create online running experiences that can assist runners achieving their goals

Asics Accelerator Programme open for applications

Dec 29, 2021 / Japan
The Japan-based sportswear giant is inviting potential candidates to submit their proposals until the 14th of February 2022, under the theme ‘sports- 3 years from now’

Asics: sales go up by 44% in the EMEA region

Sep 3, 2021 / EMEA
In the first six months of the current fiscal year, Japanese sports brand Asics saw sales in the Europe, Middle East and Africa (EMEA) area grow by 44% to 70.5 million euros compared to similar period of the previous year

Asics invests in Japanese insole makers

Aug 9, 2021 / Japan
The Japanese sports footwear giant has financed the healthcare start up Japan HealthCare Co., Ltd, which has developed custom-made insoles created from photos of feet taken by a smartphone

Asics EMEA reports 35% sales growth

May 20, 2021 / EMEA
The group reported a consolidated net revenue increase of 35% year to date and operating income increase to 42.7 million euros for the first quarter of 2021 in the region of Europe, Middle East and Africa

Asics focused on new consumer oriented digital solutions

May 16, 2021 / Japan
The Japanese-based sportswear brand has partnered with SessionCam, a Glassbox company, which provides digital experience analytics for web applications. The aim is to increase online traffic, sales, and customer retention

Asics is aiming at reaching a small footprint

May 6, 2021 / Japan
After launching the Sunrise Reborn Pack, a new running shoe made from recycled clothing collected in Japan, Asics announced its Earth Day Pack as the brand’s most planet-friendly cross-category collection to date having been created using a circular manufacturing approach

Asics will be distributed in Argentina by Dass

Mar 22, 2021 / Argentina
The Japanese-based sportswear brand is delegating the distribution of its branded products in Argentina to Brazilian-based company Dass

Asics expands global tennis sponsorships

Jan 10, 2020 / Japan
The Japan-based brand announced the sponsorship of Borna Coric and Caroline Garcia ahead of the start of the 2020 season. Iga Swiatek also joined Asics Tennis

Asics extends partnership with IAAF until 2029

Sep 27, 2019 / Japan
The two entities announced the renewal of their partnership and Asics’s commitment to the world of athletics with the signing today of a new 10-year agreement as an Official IAAF Partner
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