Asics
Asics ventures into the Web3 commerce
The physical running shoes in the ASICS x Solana UI Collection can only be purchased with digital currency. The company said to be showing the future of Web3 commerce with this move
Asics creates lowest ever CO2 emissions sneaker
The Japan-based company has reportedly launched the sneaker with the lowest carbon footprint on the market, which represents a "significant leap forward in its commitment" to achieving net-zero emissions by 2050
Asics launches first 3D printed model
The Japan-based sportswear company, which is making its debut within 3D, introduced the Actibreeze 3D sandals to aid recovering athletes in the After Performance phase
Asics and StepN launch co-branded NFT sneakers
The Japan-based company and the move-to-earn running app StepN have joined forces to release the Stepn x Asics NFT Sneaker Mystery Box collection exclusively on Binance NFT Marketplace
Asics quantifies the impact of physical inactivity on mental state
Asics Mind Race experiment revealed that the impact of a week of physical inactivity is similar to a week of broken sleep. But it takes only 15:09 minutes of physical activity to lift the mood
Asics partners up with virtual training platform
As part of the company's digital expansion strategy, Asics is joining forces with the online platform Zwift to create online running experiences that can assist runners achieving their goals
Asics Accelerator Programme open for applications
The Japan-based sportswear giant is inviting potential candidates to submit their proposals until the 14th of February 2022, under the theme ‘sports- 3 years from now’
Asics: sales go up by 44% in the EMEA region
In the first six months of the current fiscal year, Japanese sports brand Asics saw sales in the Europe, Middle East and Africa (EMEA) area grow by 44% to 70.5 million euros compared to similar period of the previous year
Asics invests in Japanese insole makers
The Japanese sports footwear giant has financed the healthcare start up Japan HealthCare Co., Ltd, which has developed custom-made insoles created from photos of feet taken by a smartphone
Asics EMEA reports 35% sales growth
The group reported a consolidated net revenue increase of 35% year to date and operating income increase to 42.7 million euros for the first quarter of 2021 in the region of Europe, Middle East and Africa
Asics focused on new consumer oriented digital solutions
The Japanese-based sportswear brand has partnered with SessionCam, a Glassbox company, which provides digital experience analytics for web applications. The aim is to increase online traffic, sales, and customer retention
Asics is aiming at reaching a small footprint
After launching the Sunrise Reborn Pack, a new running shoe made from recycled clothing collected in Japan, Asics announced its Earth Day Pack as the brand’s most planet-friendly cross-category collection to date having been created using a circular manufacturing approach
Asics will be distributed in Argentina by Dass
The Japanese-based sportswear brand is delegating the distribution of its branded products in Argentina to Brazilian-based company Dass
Asics expands global tennis sponsorships
The Japan-based brand announced the sponsorship of Borna Coric and Caroline Garcia ahead of the start of the 2020 season. Iga Swiatek also joined Asics Tennis
Asics extends partnership with IAAF until 2029
The two entities announced the renewal of their partnership and Asics’s commitment to the world of athletics with the signing today of a new 10-year agreement as an Official IAAF Partner-
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