Partnerships
Joint campaign launched by Puma and Deichman
Germany-based footwear giant Puma and the retailer Deichmann have launched the #WhateverSuitsYou campaign, featuring the American singer Bebe Rexha
Marita Moreno is in the biggest fashion game in the world
It is one of the most famous virtual fashion games. It's called Covet Fashion and it allows users to create a dream virtual wardrobe and bring some of those pieces to real life
Tonal partners with Nordstrom to expand retail footprint
The home gym and personal trainer company announced that it partnered with Nordstrom to bring its intelligent strength training system to new customers across the country. With the partnership Tonal's retail footprint will increase to 40 stores across the US
How is the footwear industry in Europe working towards a circular economy?
The European Union (EU) project LIFE GreenShoes4All is working towards the implementation of a Product Environmental Footprint (PEF) methodology for footwear by analysing the PEF of 30 EU representative shoe styles and developing new approaches to recycling polymeric waste materials and developing innovative recycled materials and components with high performance
Merrell and Big Brothers Big Sisters in partnership
Big Brothers Big Sisters (BBBS) and Merrell are joining forces in a multi-year partnership focused in harnessing the power of being outside, while making it more accessible to more youth. Partnership is on in the US and Canada
ABG's Spyder to expand into footwear
The US-based ski-focused lifestyle brand Spyder, part of the Authentic Brands Group portfolio, has announced that it is expanding into the footwear category through a licensing deal with Footwear Unlimited
Kohl’s and Sephora announce long-term strategic partnership
Sephora plans to open 200 shops inside Kohl's locations by next fall, and to increase it to about 850 shops by 2023. Sephora will also launch on Kohl's website next year, offering more than 100 beauty brands
Live shopping: a new business model
This format of video streaming commerce is becoming very popular, especially in China. Marketing companies want to take this digital strategy across borders, focusing on hitting the European and the US markets
DiaSHOE project: improving the quality of life of people with diabetes
The European Footwear Confederation and its partners from Czechia, Germany, Poland, Portugal, Spain and Romania kicked off the new Erasmus+ project DiaSHOE, intended to support footwear manufacturers, patients, healthcare workers, and shoe-store clerks to tackle the issue through prevention and skills development
Under Armour and Stephen Curry launch Curry Brand
The Baltimore-based sportswear brand in partnership with three-time NBA champion and two-time Most Valuable Player Stephen Curry, announced the creation and launch of the Curry Brand
Maison Margiela and Reebok in multi season partnership
The Paris-based luxury house and the sports giant, owned by adidas, have entered into a partnership, which will focus on expanding the limits of footwear, inspired by our collaboration dedicated to experimental and progressive craftsmanship
Nicolas Kirkwood to become independent from LVMH
The British-based footwear designer and the French luxury conglomerate LVMH will go separate paths going forward. LVMH acquired the Nicolas Kirkwood label in 2013
Leather Naturally and IULTCS announce close collaboration
Global leather organizations, The International Union of Leather Technologists and Chemists Societies (IULTCS) and Leather Naturally, announce that they will intensify their collaboration in the field of leather education
Checklist to work with Influencers: are you ticking all the boxes?
After choosing the right influencer to work with your brand you will need to be clear about the strategy to implement. Today we bring you a golden checklist to work with influencers
How to choose the right influencer?
The World Footwear recently launched the Study "Influence marketing as a strategy" presenting all the bits and pieces around the importance of digital influence in the current business’ environment-
Footwear Consumer 2030
A study reflecting on the main global consumer trends and the key changes for the footwear industry.
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World Footwear Public Calendar
Click here to subscribe an updated version of the calendar displaying the footwear trade shows.
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Shoes Report
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