World Footwear

Germany

Zalando posts sales decline

May 11, 2022 / Germany
Amid a volatile market environment, the online retailer informed that revenue declined by 1.5% in the first quarter of 2022, as compared to the same period last year, totalling 2.2 billion euros

adidas lowers expectations for 2022

May 10, 2022 / Germany
After a revenue decline of 35% in Greater China thanks to a challenging market environment and COVID-19 lockdowns, the company reduced its outlook for 2022 to the lower end of the range

Puma reports sales growth of 20%

May 3, 2022 / Germany
The German-based sports giant reported a strong first quarter in 2022. However, Puma decided not to raise its full year outlook due to the increased uncertainty in the world

Puma launches testing phase of Re:Suede experiment

Apr 26, 2022 / Germany
The company has started distributing the 500 pairs of its experimental biodegradable model to participants in Germany to determine if it will endure everyday use and biodegrade properly

Covestro: towards a climate-neutral future

Premium ContentApr 22, 2022 / Germany
We spoke with Tony Wu, Global Product Manager for Textile Coatings, and Dr. Dirk Achten, Head of Modern Coatings & Adhesive Technologies, to discuss how sustainability and innovation fuel the company’s growth, and which solutions best serve the footwear industry

Zalando strengthens senior leadership team

Apr 13, 2022 / Germany
The German-based online platform has announced that Padmaja Bommareddy will join the company in the role of Senior Vice President (SVP) of Corporate Development

Adidas launches digital Ozworld experience

Apr 8, 2022 / Germany
To celebrate the release of the latest Ozworld collection, adidas Original has launched the world’s first personality-based AI-generated avatar creation platform

adidas adopts traceability solution for material compliance

Mar 24, 2022 / Germany
The company is among the first ones to adopt the Stockholm-based company TrusTrace Certified Material compliance solution, which enables near real-time traceability at the material level

Germany retail: COVID-19 still looms on retail performance

Premium ContentMar 18, 2022 / World Footwear Reports
As of December 2021, the German TCF retail index is far from providing a crystal-clear reading. A sudden improvement in the last month of the year contrasts with mixed feelings on confidence and insights from various sources. The decline in footwear prices during that month, despite the unexpected inflation surge by 5.3%, adds up as another contradictory sign. While the picture is not quite transparent yet, it is safe to presume that the online shopping category is leaning towards pandemic-neutral growth

adidas reports strong growth

Mar 15, 2022 / Germany
The sportswear giant posted currency-neutral sales growth of 16% in 2021 over the prior year, reaching 21.23 billion euros, despite disruptions in the Greater China and Asia-Pacific markets

adidas names Chief Creative Officer

Mar 8, 2022 / Germany
The sportswear company has announced the appointment of Alasdhair Willis to the position of Chief Creative Officer, effective April

Puma announces full year sales jump

Feb 24, 2022 / Germany
In 2021, the German sportswear giant’s revenue grew by 32% over 2020, reaching 6.81 billion euros, driven by the Americas region’s performance. Puma also reported achieving a record EBIT

Anna Yona: we all need to be part of the solution

Feb 14, 2022 / Germany
We have spoken to Anna Yona who founded the German company Wildling Shoes alongside her husband, Ran Yona, in 2015, to find out a bit more about its innovative concept of healthy shoe and how one original idea grew into a brand awarded for its design and quality standards

adidas strengthens its commitment to women

Feb 11, 2022 / Germany
The German-based sportswear has launched new women-focused products, alongside enhanced support for established and emerging athletes, as well as new support programmes

Puma launches Minecraft collection

Feb 9, 2022 / Germany
The collection contains Minecraft-themed apparel and footwear sized for both children and adults. The Puma x Minecraft collab includes a rendition of the iconic Suede model
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