Germany
Global footwear trade: China loses ground, US imports rise in value
Year-to-date Chinese footwear exports are down, while Vietnam and Indonesia have grown. EU exports increased modestly, with Portugal performing better than Spain and Italy. US imports increased in value
Puma appoints new VP of People and Organization
The Germany-based sportswear company has appointed Thomas John as its new Vice President of People and Organisation, with effect from the 16th of October
Birkenstock raises full year revenue outlook
The Germany-based footwear company expects a year-on-year increase of 15.9%, or 17.5% on a constant currency basis, ahead of its previous guidance of 15% to 17%
Domestic demand fuels modest growth for the German footwear industry
The German footwear industry saw a 1.3% year-on-year increase in sales in the first half, driven solely by domestic demand. Foreign sales fell by 11%, highlighting market challenges, according to HDS/L
Birkenstock reiterates full year outlook on strong underlying demand
The Germany-based company has reported a strong third quarter performance in 2025, driven by underlying demand across all segments. Despite macro headwinds, it has reiterated its full year outlook
Strong second quarter for Zalando
The Germany-based online fashion retailer has experienced growth in revenue and profit in the second quarter. Investment in AI technology will now form part of its strategy for expanding its customer base
Offenbach hosts successful Barefoot Shoe Fair launch
Exhibitors and attendees praised Barefoot European Shoe Fair for its vibrant atmosphere, diverse product offerings and growing consumer interest, signalling a shift from niche to mainstream appeal
Germany Retail: cautious forecasts reign amid uncertainty
Although the retail sector has shown modest year-on-year growth overall, the footwear segment continues to struggle. Meanwhile, online sales have recorded double-digit increases since September 2024. The truth is that despite signs of easing inflation and seasonal discount campaigns, both retailers and consumers remain cautious amid geopolitical tensions and economic uncertainty. The rebound seen earlier in the year has given way to cautious forecasts, particularly in light of the sharp downturn in footwear imports and the potential ramifications of shifting trade policies
adidas posts double-digit revenue growth in the second quarter
The sportswear company has reported a strong second quarter, with double-digit revenue growth of 12% year-on-year. Despite acknowledging the impact of US tariffs and future uncertainty, adidas reaffirmed its full year outlook
Barefoot European Shoe Fair makes its debut in Offenbach
Europe’s first barefoot footwear trade fair, from the 31st of July to the 3rd of August, will welcome international exhibitors, market research and interactive experiences in a growing market niche
Gerry Weber closes all its stores, sells trademark rights
The German fashion retailer is closing all its stores in Germany and Europe while selling its trademark rights to Spanish retailer Victrix. This follows its third insolvency in a few years
adidas confirms data breach following cyberattack
The German sportswear giant was the victim of a cyberattack targeting its customers’ personal information. However, their credit card or other payment-related data was not accessed
Torben Schütz (HDS/L): the Barefoot European Shoe Fair is the beginning of a success story
We spoke to Torben Schütz, Deputy Managing Director at the Federal Association of German Footwear and Leather Goods Industry, to learn more about the upcoming Barefoot European Shoe Fair, the first of its kind in Europe. The preview takes place in the summer in Offenbach, close to Frankfurt
Puma profits dip in the first quarter
The sportswear company reported a subdued performance in the first quarter, with the adjusted operating profit falling by more than 50% year-on-year due to lower gross profit margins and rising operating expenses
Zalando reiterates full year guidance
The fashion online retailer has reported a strong first quarter with growth in revenue and profits. As a result, it has confirmed its full year outlook despite the challenging macroeconomic environment-
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