Germany
Germany Retail: Footwear under pressure amid clouded outlook
Germany’s footwear and leather goods sector remained under pressure in 2025, with weak consumer and retail confidence, falling sales, and substantial discounts weighing on the market, despite the expansion of the online channel and a significant increase in footwear imports. Looking ahead, industry representatives appear to anticipate cautious stabilisation rather than a clear rebound. While e-commerce and Germany’s role as a regional hub offer some support, weak domestic demand and persistent uncertainty continue to cloud the outlook
adidas posts record 2025 revenue
The Germany-based group has reported a record revenue in 2025, driven by double-digit growth key product categories and markets. Despite tariffs and currency headwinds, continued growth is expected ahead
German footwear manufacturers achieve modest sales growth in 2025
Sales by German footwear manufacturers rose by 3.2% year-on-year in 2025, according to the German Federal Association of the Footwear and Leather Goods Industry (HDS/L)
Puma swings to loss in 2025 following strategic reset initiatives
The Germany-based group swung to a net loss of 643.6 million in 2025 euros due to weaker sales and margin pressure following its strategic reset to streamline distribution and reduce promotions
Deichmann ends 2025 with solid results, opens new headquarters
Despite challenging market conditions, the Germany-based footwear retailer closed 2025 with solid revenue growth. The company presented these results at the inauguration of its new headquarters in Essen
Birkenstock posts strong first-quarter growth on holiday demand
The Germany-based group has reported an 18% year-on-year revenue growth in the first quarter, driven by strong holiday demand. Despite facing currency headwinds and US tariffs, net profit surged by 151%
Anta Sports to acquire 29% stake in Puma
The China-based group has announced that it has entered into a purchase agreement with Groupe Artémis, the investment firm of the Pinault family, to acquire a 29.06% stake in Puma for 1.5 billion euros
US threatens tariff hikes on eight European countries over Greenland dispute
President Donald Trump announced that the US plans to impose additional tariffs on imports from eight European countries, citing a dispute over Greenland as the reason
Zalando plans to close its Erfurt logistics centre
Following its acquisition of About You, the German online retailer will streamline its European logistics network. This will include the closure of the Erfurt fulfilment centre by September 2026
Birkenstock forecasts strong first quarter sales despite external headwinds
Despite the impact of a weaker US dollar, the Germany-based footwear company has reported strong preliminary sales figures for the final months of 2025
Puma secures 608 million euros in new financing
The Germany-based company has secured additional financing in the form of a 500-million-euro bridge loan and confirmed credit lines totalling 108 million euros. The aim is to increase overall flexibility and headroom
Retail Flash: insights from key footwear markets
Explore the main retail dynamics across France, Germany, Japan, the Netherlands, the UK, the US and Spain based on our latest Retail Flash reports, highlighting that e-commerce expansion and import pressures continue to reshape retail across Europe, while stronger sales growth occurs in Japan and in the US
Birkenstock delivers a strong fiscal year 2025
The Germany-based footwear company has delivered a strong performance in the 2025 fiscal year, achieving double-digit revenue growth across all regions and channels, as well as a sharp increase in profits
Germany Retail: footwear slumps as e-commerce and imports surge
The German retail sector is split in two: the footwear and leather goods market is experiencing one of its worst years, with sales falling by 4.2% year-on-year in the first eight months of the year, while overall retail is growing and e-commerce is booming, fuelled by Asian marketplaces. Complicating matters further, footwear imports have surged in value by 16.9%, defying the decline in domestic sales and raising questions about the country’s trade position. Despite current volatile business conditions and subdued consumer confidence, the industry is cautiously seeking signs of positive change
Zalando reports strong third quarter boosted by About You acquisition
The online fashion retailer has reported another strong quarterly performance, boosted by the acquisition of About You. Zalando also announced a strategic partnership with the German Football Federation-
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