World Footwear

Germany

Yeezy's partnership termination might impact adidas full year earnings

Nov 17, 2022 / Germany
The German-based giant reduced again its yearly outlook due to the termination of the Yeezy partnership last month over hate speech by its creator, Kanye West, who now goes by Ye

Gulden officially appointed adidas new CEO

Nov 9, 2022 / Germany
The German-based company appointed the ex-Chief of Puma, Bjørn Gulden, to the role of Chief Executive Officer, effective from the 1st of January 2023

Zalando focuses on profitability

Nov 8, 2022 / Germany
The e-tailer posted growth in the third quarter of 2022 amid a challenging macro-environment, underlining its focus on improving profitability. Active customers base exceeded 50 million this year

Puma appoints Arne Freundt as new CEO

Nov 7, 2022 / Germany
The company announced that Arne Freundt will take on the role of CEO and Chairman of the Management Board from the 1st of January 2023, succeeding Bjørn Gulden, who decided not to renew his contract

Germany Retail: after a surprising summer, retail might not be able to withhold the impacts of recession

Premium ContentNov 1, 2022 / World Footwear Reports
The analysis of both TCF (Textile, Clothing, & Footwear) Retail Index and footwear imports show that German consumers chose “to enjoy the present before it is too late”. In July, retail trade was still healthy enough to accommodate the price increases caused, first, by the impact of the pandemic on the global supply, and then, by the skyrocketing of energy prices following the Ukraine crisis, not to mention the high inflation. However, given the free fall of consumers’ and retailers’ confidence observed since March, additional uncertainties are expected to arise throughout Autumn. Furthermore, despite all gains observed in the recent past, the online seems to be losing some track, and the macroeconomic environment will not be an ally during the second half of 2022

Puma reiterates full year outlook

Oct 28, 2022 / Germany
On the back of yet another quarterly sales record, the German-based sportswear giant confirmed its outlook for 2022, despite signalling the continued volatility in the market

Zalando launches first adaptative collections

Oct 27, 2022 / Germany
The German e-tailer is entering the adaptative fashion market, hoping to reach a largely untapped public, as "finding fashionable adaptive clothing still represents a challenge for disabled people"

adidas terminates Yeezy partnership

Oct 27, 2022 / Germany
Under growing pressure to cut ties with the Yeezy founder, Ye, due to a series of antisemitic statements, the sportswear giant has terminated the Yeezy partnership

adidas lowers again full year outlook

Oct 26, 2022 / Germany
The company, which announced preliminary results for the third quarter, cut once again its 2022 guidance in light of a drop in Greater China traffic and inventory build-up in Western markets

Puma releases sneaker infused with nitrogen foam

Oct 18, 2022 / Germany
The German-based company has launched Extent, a sneaker inspired by the brand's archive of 2000s long-distance running shoes whose midsole features an innovative nitrogen-infused foam

Zalando and Nike strengthen long-term partnership

Oct 6, 2022 / Germany
The German-based online retailer announced a new step in its strategic partnership with Nike with the introduction of a new membership programme in ten European countries

Birkenstock invests 110 million euros in new shoe factory

Sep 15, 2022 / Germany
The German brand revealed that the investment of around 110 million euros in the new site in Pasewalk, Northeast Germany, is "by far" the largest individual one in the company's history

adidas CEO to unexpectedly step down in 2023

Sep 7, 2022 / Germany
The German-based sportswear giant announced that CEO Kasper Rorsted will step down next year, before his contract is due to run out, and that it is already searching for a successor

Puma to host sustainable fashion conference in London

Aug 23, 2022 / United Kingdom
The sports giant aims to discuss solutions for some of the fashion industry’s most pressing sustainability challenges such as waste, materials and climate change at a global event in September. Conference of the People will take place in London

Zalando confirms full year outlook

Aug 12, 2022 / Germany
As it continues to grow its customer base amidst a challenging macroeconomic environment, the Germany-based online retailer reported expecting to return to growth in the second half of 2022
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