World Footwear

Germany

Germany Retail: positive signs on the horizon, but it’s not yet time to pop the champagne

Premium ContentJun 24, 2024 / Germany
Good news keep coming, but no one is out of the woods yet. Footwear retail sales outperformed overall retail sales in January and February, although they remain lower than the same period last year. Consumer sentiment remains negative but is improving, driven by lower inflation rates and wage growth, and retailer sentiment, although more negative, is following the trend. With recent news of a better economic outlook for the year and a rise in the value of imports at the start of the year, there is a chance that consumers will pull retailers up. Let’s see how the coming months unfold

Theo Henkelman Footwear acquires Bullboxer European trademark rights

May 17, 2024 / Germany
The Dutch footwear group Theo Henkelman Footwear has acquired the European trademark rights to the Bullboxer brand from The Unlimited Footwear Group, which went into bankruptcy earlier this year

Zalando Co-founder David Schneider steps down from his role as co-CEO

May 16, 2024 / Germany
The German-based online retailer has announced that David Schneider will step down from his role as co-CEO to focus exclusively on managing strategic partnerships and brand relationships

Puma reaffirms full-year outlook despite soft start

May 15, 2024 / Germany
Despite a sluggish start to the year, with a sales growth of 0.5% year-over-year on a currency-adjusted basis, the German-based sportswear giant has maintained its full-year 2024 outlook

Zalando reports improved financial results

May 10, 2024 / Germany
The German-based online fashion retailer has reported a 1.3% increase year-over-year in gross merchandise volume in the first quarter of the year and a 29.6-million-euro reduction in losses

adidas surprises in the first quarter

May 3, 2024 / Germany
The German-based company had a strong start to the year, beating expectations for sales, gross margin and operating profit. This performance appears to mark a turnaround for adidas after a tough 2023

Better-than-expected first quarter prompts adidas to raise guidance

Apr 22, 2024 / Germany
The German-based sportswear company has announced better-than-expected figures in its preliminary results for the first quarter of 2024, raising its full-year guidance in result

Puma launches first global campaign in 10 years

Apr 15, 2024 / Germany
The German-based sportswear company has recently launched the “See The Game Like We Do: FOREVER. FASTER.” campaign to reinforce its positioning as “the fastest sports brand” in the world

Deichmann reports record 2023 revenue

Mar 29, 2024 / Germany
Despite difficult market conditions, the shoe retailer ended 2023 on a strong note. On the back of this successful year, it will invest 324 million euros in 2024 to continue to modernise its business

Germany: footwear sales rose in 2023 but not yet to pre-pandemic levels

Mar 22, 2024 / Germany
Despite a series of bankruptcies, footwear retail sales in Germany increased in 2023 by around 4% to 11.6 billion euros. However, they still remain below pre-pandemic levels

adidas posts better-than-expected operating profit in 2023

Mar 14, 2024 / Germany
The German-based company reported a very challenging 2023, especially in the US market, but remains optimistic for a noticeable improvement in the second half of the current year

Tough times ahead for German shoemakers

Mar 8, 2024 / Germany
German footwear manufacturers are facing a challenging 2024, says HDS/L, highlighting only nominally higher 2023 sales and losses on imports, especially in the second half of the year

Puma achieves full year sales growth despite a weak fourth quarter

Feb 29, 2024 / Germany
Amid a “volatile environment”, Puma posted currency-adjusted sales growth of 6.6% year-on-year in 2023. Results would have been better had it not been for the devaluation of the Argentine peso in the last quarter, it added

adidas continues the release of Yeezy existing products

Feb 28, 2024 / Germany
The German-based sportswear company has announced a further release of Yeezy inventory with a range of existing products to be made available globally in phases over the coming weeks

Puma names new head of global brand strategy

Feb 15, 2024 / Germany
The German-based company has named Julie Legrand as Senior Director of Global Brand Strategy. She has been tasked with the definition and execution of Puma’s strategy to increase brand awareness
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