Germany
Puma appoints first ever Vice President Creative Direction
The Germany-based sportswear company has appointed James Carnes to the newly created role of Senior Vice President of Creative Direction. He will oversee creative direction, innovation and product excellence
China remains top US footwear supplier but market share hits 35-year low
China remained the largest supplier of footwear to the US in 2025, despite its market share falling to 35-year lows in both value and volume, according to the FDRA
Christian Decker leaves DESMA
The managing director of the Germany-based footwear machinery manufacturer has left the company after 28 years, 17 of which were spent in this leadership role
Debate grows over Germany’s textiles EPR scheme
The HDS/L warns that folding footwear into a textiles framework overlooks the greater material complexity of shoes and could weaken competitiveness through higher compliance burdens and uncertainty
Zalando delivers 2025 growth across B2C and B2B
The Germany-based online fashion retailer has reported double-digit growth in GMV and revenue in 2025, driven by its acquisition of About You and progress in its B2C and B2B strategy pillars
Germany Retail: Footwear under pressure amid clouded outlook
Germany’s footwear and leather goods sector remained under pressure in 2025, with weak consumer and retail confidence, falling sales, and substantial discounts weighing on the market, despite the expansion of the online channel and a significant increase in footwear imports. Looking ahead, industry representatives appear to anticipate cautious stabilisation rather than a clear rebound. While e-commerce and Germany’s role as a regional hub offer some support, weak domestic demand and persistent uncertainty continue to cloud the outlook
adidas posts record 2025 revenue
The Germany-based group has reported a record revenue in 2025, driven by double-digit growth key product categories and markets. Despite tariffs and currency headwinds, continued growth is expected ahead
German footwear manufacturers achieve modest sales growth in 2025
Sales by German footwear manufacturers rose by 3.2% year-on-year in 2025, according to the German Federal Association of the Footwear and Leather Goods Industry (HDS/L)
Puma swings to loss in 2025 following strategic reset initiatives
The Germany-based group swung to a net loss of 643.6 million in 2025 euros due to weaker sales and margin pressure following its strategic reset to streamline distribution and reduce promotions
Deichmann ends 2025 with solid results, opens new headquarters
Despite challenging market conditions, the Germany-based footwear retailer closed 2025 with solid revenue growth. The company presented these results at the inauguration of its new headquarters in Essen
Birkenstock posts strong first-quarter growth on holiday demand
The Germany-based group has reported an 18% year-on-year revenue growth in the first quarter, driven by strong holiday demand. Despite facing currency headwinds and US tariffs, net profit surged by 151%
Anta Sports to acquire 29% stake in Puma
The China-based group has announced that it has entered into a purchase agreement with Groupe Artémis, the investment firm of the Pinault family, to acquire a 29.06% stake in Puma for 1.5 billion euros
US threatens tariff hikes on eight European countries over Greenland dispute
President Donald Trump announced that the US plans to impose additional tariffs on imports from eight European countries, citing a dispute over Greenland as the reason
Zalando plans to close its Erfurt logistics centre
Following its acquisition of About You, the German online retailer will streamline its European logistics network. This will include the closure of the Erfurt fulfilment centre by September 2026
Birkenstock forecasts strong first quarter sales despite external headwinds
Despite the impact of a weaker US dollar, the Germany-based footwear company has reported strong preliminary sales figures for the final months of 2025-
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