Reebok
adidas to sell Reebok and focus on core brand
As part of the development of its new five-year strategy, the Germany-based group has concluded its assessment of strategic alternatives for Reebok. As a result of the review, adidas has decided to begin a formal process aimed at divesting Reebok
adidas to sell Reebok business
In a statement recently issued, the Germany-based company said that as part of the development of its new five-year strategy, adidas has begun to assess strategic alternatives for Reebok
Nike leads list of world’s most marketed brands
According to the ranking World’s 50 Most Marketed Brands powered by Hookit, Nike derived 461.9 million US dollars in total sponsorship value from nearly 12 000 promoters and 5.56 billion social media engagements in the 12 months through August 2020
Kerby Jean-Raymond is Reebok’s new VP Creative Direction
Reebok announced the appointment of Kerby Jean-Raymond to Vice President, Creative Direction. In this role, Jean-Raymond will provide creative leadership across all design disciplines for Reebok
Maison Margiela and Reebok in multi season partnership
The Paris-based luxury house and the sports giant, owned by adidas, have entered into a partnership, which will focus on expanding the limits of footwear, inspired by our collaboration dedicated to experimental and progressive craftsmanship
Skechers with recovery on the horizon
The US-based footwear giant has announced second quarter results. Sales declined by 42.0% overall. However, Skechers is optimistic with growth in China, improvement in many markets and the jump on ecommerce
Reebok shrinks presence in the US
The adidas group has closed 35 Reebok stores in the US this year and plans to close more before the year ending
Reebok presents plant-based footwear
Global fitness brand Reebok announced its Cotton + Corn sustainable products initiative, which will bring plant-based footwear to the market later this year
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