Sneakers
Prada teams up with Cass on sneaker collab
The Italian luxury house partnered up with the artist Cassius Hirst to reinvent its iconic Prada America’s Cup sneakers, through a customized capsule collection of four styles, in 22 variables
Under Armour CEO steps down
The company announced that Patrik Frisk will step down as President and CEO, effective 1st of June. Colin Browne, currently COO, will act as interim President and CEO until a new name is appointed
Under Armour reports net loss
The company announced unaudited results for its transition quarter ended on the 31st of March. Despite revenue growth, Under Armour posted a net loss of 60 million USD. Footwear sales declined
adidas lowers expectations for 2022
After a revenue decline of 35% in Greater China thanks to a challenging market environment and COVID-19 lockdowns, the company reduced its outlook for 2022 to the lower end of the range
Nike and Rtfkt studio release first digital sneakers
The collection of eight co-branded digital sneakers, dubbed Nike Cryptokicks, is modelled after the Nike Dunk sneaker and signs the brand’s entrance into digital clothing
Golden Goose partners up with Coronet
The luxury sneaker brand and the Milan-based producer of synthetic and plant-based leather alternatives are opening a shared R&D centre in Milan to develop sustainable solutions
Skechers announces sales increase
The US-based footwear giant has reported record first quarter sales of 1.82 billion US dollars, which reflects an increase of 26.8%, as compared to the same period of last year
Puma launches testing phase of Re:Suede experiment
The company has started distributing the 500 pairs of its experimental biodegradable model to participants in Germany to determine if it will endure everyday use and biodegrade properly
Digitization and new consumer trends drove growth in 2021
2020 was a challenging year for most companies thanks to the outbreak of the COVID-19 pandemic, which led to severe supply chain disruptions throughout the globe, periods of halting in operations and physical retail, and an increase in raw materials and transportation costs. However, by mid-2021, there were already signs that things were taking a turn for the better, and some companies have managed to equal and even exceed their pre-pandemic performances. We took a look into the full-year 2021 results of some of the largest companies worldwide to observe how they pulled through the challenges brought by the COVID-19 pandemic
Nike to open technology centre in Atlanta
The US-based sportswear company has announced that it will open a new technology centre in Atlanta to accelerate its digital transformation and direct-to-consumer strategy
Portuguese DiVERGE launches first collection of NFTs
The brand of fully customizable sports shoes has just launched the first collection of NFTs. Whoever buys one, gets to receive a pair of sneakers designed by the artist Frederico Ramires
Lululemon boosts footwear segment with two new appoints
Shortly after launching its first footwear line, the company announced that Simon Atkins will join in as Senior Vice President (SVP) of footwear, and Phil Dickinson as SVP, global creative director
Asics quantifies the impact of physical inactivity on mental state
Asics Mind Race experiment revealed that the impact of a week of physical inactivity is similar to a week of broken sleep. But it takes only 15:09 minutes of physical activity to lift the mood
Nike posts third quarter results
The US-based company reported revenue growth in the third quarter of the current fiscal year, driven by a good performance of Nike’s direct business
Skechers to open experiential store in metaverse
The US-based footwear giant has announced that it will open an experiential store in the Fashion District of Decentraland, the Ethereum-based virtual world-
Footwear Consumer 2030
A study reflecting on the main global consumer trends and the key changes for the footwear industry.
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