World Footwear

World

1.5 million US dollars for Leather Naturally's campaign

Apr 12, 2019 / World
The initiative dedicated to the leather industry announced it has reached the 1.5 million US dollars fundraising goal to launch a global campaign to promote the use of leather

Digital and sustainability at the core of the footwear industry

Apr 2, 2019 / World
The worldwide footwear industry will be gathered in Naples from the 3rd to the 5th of April to discuss the thematic of Digitalisation and Sustainability in the Footwear Industry

Rise in fake goods trading

Mar 29, 2019 / World
Trade in counterfeit and pirated goods has risen steadily in the last few years and now stands at 3.3% of global trade, according to a new report by the OECD and the EU’s Intellectual Property Office

Footwear amongst most popular items for cross-border online shopping

Dec 26, 2018 / World
A study conducted by Ipsos for PayPal revealed that 68% of the online shoppers surveyed purchased items of clothing, apparel, footwear or accessories from websites in other countries

Luxury sneakers: an expanding market

Jul 13, 2018 / World
Brands such as Prada, Gucci and Balenciaga are increasingly looking at sneakers for growth, increasing their investment and marketing budgets to allocate in this segment

Leather shoes demand goes down

Jul 12, 2018 / World
A new study by Bloomberg highlights that the growing popularity of sneakers is the main reason for decreasing demand for leather shoes

Global footwear together for free and fair trade

May 24, 2018 / World
Wishing to give a strong signal against the protectionist movements recently emerging in several parts of the globe, representatives of footwear national associations and industry chambers of various continents signed a joint declaration in support of free and fair trade

Different color shoes, the new trend

Jun 30, 2017 / World
Having unmatching shoes is one of the trends in 2017, that will affect footwear and generate positive opportunities for producers

Why shoe design is still critical

Jun 29, 2017 / World
Though there are many ways footwear producers can add value to footwear, design still plays a key role in consumer decisions

How to get footwear consumers attention

Jun 29, 2017 / World
Having a great product with valuable features, being creative and promoting marketing initiatives is necessary to attract consumers attention

Social media and e-commerce are mandatory for SMEs

Jun 28, 2017 / World
Consumers are increasingly buying their footwear online. Furthermore, they are also using the internet, particularly social media, influencers and blogs, to get information about trends and develop their own style

The first gaming shoes

Jun 27, 2017 / World
Lenovo, one of the big players in the technology industry, wants to enter the footwear game. The organization presented its first gaming shoes, working as game controllers

Footwear stores should focus on the customer's experience

Jun 26, 2017 / World
In the competitive industry of footwear, every single initiative counts to make consumers fall in love with a brand. Enhancing customer experience through an improved online/offline store might help

How Puma is transforming soccer

Jun 23, 2017 / World
To keep up in the soccer industry, it’s necessary to constantly innovate. Puma’s new boots, Evopower Vigor 3D, promise to revolutionize the way soccer players shoot

Footwear innovation: Light-up shoes

Jun 22, 2017 / World
Light-Up Shoes is an innovation that will surely make use of the power of smartphones to make personalization in footwear available to consumers
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