World Footwear

World

Different color shoes, the new trend

Jun 30, 2017 / World
Having unmatching shoes is one of the trends in 2017, that will affect footwear and generate positive opportunities for producers

Why shoe design is still critical

Jun 29, 2017 / World
Though there are many ways footwear producers can add value to footwear, design still plays a key role in consumer decisions

How to get footwear consumers attention

Jun 29, 2017 / World
Having a great product with valuable features, being creative and promoting marketing initiatives is necessary to attract consumers attention

Social media and e-commerce are mandatory for SMEs

Jun 28, 2017 / World
Consumers are increasingly buying their footwear online. Furthermore, they are also using the internet, particularly social media, influencers and blogs, to get information about trends and develop their own style

The first gaming shoes

Jun 27, 2017 / World
Lenovo, one of the big players in the technology industry, wants to enter the footwear game. The organization presented its first gaming shoes, working as game controllers

Footwear stores should focus on the customer's experience

Jun 26, 2017 / World
In the competitive industry of footwear, every single initiative counts to make consumers fall in love with a brand. Enhancing customer experience through an improved online/offline store might help

How Puma is transforming soccer

Jun 23, 2017 / World
To keep up in the soccer industry, it’s necessary to constantly innovate. Puma’s new boots, Evopower Vigor 3D, promise to revolutionize the way soccer players shoot

Footwear innovation: Light-up shoes

Jun 22, 2017 / World
Light-Up Shoes is an innovation that will surely make use of the power of smartphones to make personalization in footwear available to consumers

Shoes that help refugees

Jun 21, 2017 / World
Footwear companies can (and should) have the responsibility of giving back to society and still perform economically well. Women4change is a footwear company that is helping Syrian refugees

Men are buying more shoes

Jun 20, 2017 / World
Men are the new footwear fans, who are constantly looking for footwear that will match and improve their style

Farfetch and Condé Nast announce partnership

Jun 20, 2017 / World
With this new deal Condé Nast's premium editorial content and Farfetch's global e-commerce platform will be added together to create a new editorial shopping experience

Ageing is leading to more demand for health-related footwear

Jun 16, 2017 / World
Expectancy of life continues to increase and footwear companies should adapt their production to meet the needs of the population

Why would consumers spend more money on shoes?

Jun 14, 2017 / World
In most developed countries, it’s easy to find cheap shoes and many stores have a wide variety of models at a cheap price. In Portugal, for example, it’s easy to get shoes for 15 US dollars

Is technology accelerating production and reducing labor?

Jun 14, 2017 / Innovation
We have been seeing multiple changes occurring in the footwear industry. Consumers are more demanding than ever and as a consequence, the need to adapt to changes is mandatory for companies in this industry

Are counterfeit products still an issue?

Jun 13, 2017 / World
For years counterfeit goods have been an issue for governments and big corporations. The footwear industry is one the most affected by it, especially if we think of athletic footwear
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