World
Luxury sneakers: an expanding market
Brands such as Prada, Gucci and Balenciaga are increasingly looking at sneakers for growth, increasing their investment and marketing budgets to allocate in this segment
Leather shoes demand goes down
A new study by Bloomberg highlights that the growing popularity of sneakers is the main reason for decreasing demand for leather shoes
Global footwear together for free and fair trade
Wishing to give a strong signal against the protectionist movements recently emerging in several parts of the globe, representatives of footwear national associations and industry chambers of various continents signed a joint declaration in support of free and fair trade
Different color shoes, the new trend
Having unmatching shoes is one of the trends in 2017, that will affect footwear and generate positive opportunities for producers
Why shoe design is still critical
Though there are many ways footwear producers can add value to footwear, design still plays a key role in consumer decisions
How to get footwear consumers attention
Having a great product with valuable features, being creative and promoting marketing initiatives is necessary to attract consumers attention
Social media and e-commerce are mandatory for SMEs
Consumers are increasingly buying their footwear online. Furthermore, they are also using the internet, particularly social media, influencers and blogs, to get information about trends and develop their own style
The first gaming shoes
Lenovo, one of the big players in the technology industry, wants to enter the footwear game. The organization presented its first gaming shoes, working as game controllers
Footwear stores should focus on the customer's experience
In the competitive industry of footwear, every single initiative counts to make consumers fall in love with a brand. Enhancing customer experience through an improved online/offline store might help
How Puma is transforming soccer
To keep up in the soccer industry, it’s necessary to constantly innovate. Puma’s new boots, Evopower Vigor 3D, promise to revolutionize the way soccer players shoot
Footwear innovation: Light-up shoes
Light-Up Shoes is an innovation that will surely make use of the power of smartphones to make personalization in footwear available to consumers
Shoes that help refugees
Footwear companies can (and should) have the responsibility of giving back to society and still perform economically well. Women4change is a footwear company that is helping Syrian refugees
Men are buying more shoes
Men are the new footwear fans, who are constantly looking for footwear that will match and improve their style
Farfetch and Condé Nast announce partnership
With this new deal Condé Nast's premium editorial content and Farfetch's global e-commerce platform will be added together to create a new editorial shopping experience
Ageing is leading to more demand for health-related footwear
Expectancy of life continues to increase and footwear companies should adapt their production to meet the needs of the population-
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Footwear Consumer 2030
A study reflecting on the main global consumer trends and the key changes for the footwear industry.
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World Footwear Public Calendar
Click here to subscribe an updated version of the calendar displaying the footwear trade shows.
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