Partnerships
Nike creates an immersive experience for the Olympic Games at Centre Pompidou
The US-based sportswear giant has teamed up with the Centre Pompidou, one of the historic landmarks of Paris, to celebrate the unending story of Nike Air innovation during the Olympic Games
Inditex joins Pack4Good initiative
The parent company of brands such as Zara, Berksha and Massimo Dutti has joined Canopy’s Pack4Good initiative to help protect endangered forests by reforming its paper packaging
Hoff looks to expand in India
The Spanish sneaker brand has teamed up with the e-commerce giant Myntra to enter the Indian market. This move is part of the company’s international growth strategy
Portuguese Business School and Sanjo launch exclusive sneaker edition
The Institute of Economics and Management (ISEG) and the Portuguese footwear brand Sanjo have teamed up in a groundbreak collaboration to create an exclusive edition of sneakers
JD.com partners up with Inditex
The Chinese e-commerce retailer has partnered with the fashion retailer to launch a Massimo Dutti flagship store on its marketplace, as part of Inditex’s efforts to meet the needs of China’s digital consumer base
Ambitious teams up with Michelin Soles
The Portuguese company has teamed up with JV International (Michelin Soles) to create the Venture sneaker. The aim is to set new standards in terms of comfort and performance
LVMH extends partnership with Alibaba
The French-based luxury group has extended its partnership with the Alibaba Group for the next five years to enhance its omnichannel strategies and digital presence in China
Designer Bianca Saunders teams up with Portuguese Footwear Association
London-based designer Bianca Saunders has partnered up with APICCAPS, the Portuguese Footwear Association, and footwear company Valuni to create six cutting-edge shoe designs, all made in Portugal
Calçado Penha makes its debut at ModaLisboa
The Portuguese footwear company, which specialises in the production of high-quality men’s footwear, made its debut on a Fashion Week catwalk with the BÉHEN brand
Allbirds completes two international distributor deals
The sustainable footwear brand has signed two distribution agreements covering Australasia and Japan. Moving from direct sales to a distributor model is part of its strategic transformation plan
Hoff partners with Newmark Retail to fuel European expansion
The Spanish footwear brand has appointed the strategic retail property advisor Newmark Retail UK & EMEA to support its national and international retail growth strategy
Aldo to produce bags and leather goods for ABG-owned Hunter brand
The Canadian footwear company has signed another licensing agreement with Authentic Brands Group (ABG) to design, manufacture and distribute Hunter bags and small leather goods in the US and Canada
Portuguese footwear companies’ successful partnerships
There’s strength in numbers, a motto taken seriously by some Portuguese footwear companies that see partnerships as a lever for moving forward. Take a look at the partnerships of JAK, ESC and Lachoix
ABG partners with BBC International to grow DC Shoes
Authentic Brands Group (ABG) has announced a partnership with BBC International for DC Shoes. BBC will design, manufacture and wholesale distribute the footwear brand in the US and Canada
Latest Authentic Brands partnerships in Asia
The New York-based brand management company has expanded its partnership with Liberated for Australia, New Zealand, Thailand, and Indonesia and signed another with BRJ Group for Japan and Taiwan-
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