World Footwear

Nike

Nike leads list of world’s most marketed brands

Oct 9, 2020 / World
According to the ranking World’s 50 Most Marketed Brands powered by Hookit, Nike derived 461.9 million US dollars in total sponsorship value from nearly 12 000 promoters and 5.56 billion social media engagements in the 12 months through August 2020

Nike's first quarter digital sales up by 82%

Oct 1, 2020 / United States
Nike’s revenue in the first quarter decreased by 1% totalling 10.6 billion US dollars and was flat to prior year on a currency-neutral basis. The sportswear giant reported first quarter digital sales growing by 82%

Nike, Zara and adidas are the most valuable fashion brands

Jul 17, 2020 / World
The BrandZ top 100 ranking of the world’s most valuable brands, released by WPP and Kantar, listed the Germany-based brand as number one brand in the apparel category. Nike is followed by European-based brands Zara and adidas

Nike's revenue falls by 38% in the last quarter

Jun 29, 2020 / United States
Revenue for Nike decreased by 38% to 6.3 billion US dollars, down by 36% on a currency-neutral basis, primarily due to owned and partner physical store closures across North America, EMEA and APLA due to COVID-19

Don't do it campaign by Nike

Jun 3, 2020 / United States
The sportswear giant took a stand against racism with the Don't do it campaign, a twist in its famous catchy phrase, Just do it, as protests against police brutality spread across the US

Nike names Ann Hebert GM for North America

Apr 22, 2020 / United States
Effective from the 1st of June Nike veteran Ann Hebert, Vice President of global sales, will become Vice President, General Manager of North America Geography, succeeding long-time executive Tom Peddie who is retiring

Pou Chen: Vietnam operations suspended for two days

Apr 15, 2020 / Vietnam
The world’s largest manufacturer of athletic shoes, has been ordered to suspend production at its Pouyuen Vietnam business over Covid-19 concerns

Nike announces new round of Covid-19 donations

Apr 10, 2020 / United States
Including the new donation, Nike’s leaders, the Nike Foundation and Nike have committed more than 17 million US dollars to Covid-19 response efforts around the world

Nike closes several stores temporarily

Mar 16, 2020 / United States
The giant sportswear brand decided to close stores in several countries, including in the United States, Canada, Western Europe, Australia and New Zealand to limit the spread of the coronavirus

Puma says short-term normalization will not occur

Mar 12, 2020 / Germany
The Germany-based sportswear no longer expects a short-term normalization of the Covid-19 situation despite first encouraging signs coming out of China

Nike donates 5 million US dollars to Obama Presidential Centre

Jan 20, 2020 / United States
The Nike Foundation is donating 5 million US dollars to create a public athletic facility in the new Obama’s Presidential Centre

Nike extends deal with Chinese Athletics Association

Jan 17, 2020 / China
The giant sportswear brand and the Chinese Athletics Association (CAA) signed a long-term partnership extension through 2033

Nike: Thasunda Brown Duckett joins Board of Directors

Dec 4, 2019 / United States
The announcement was made last month by the athleticwear giant

Nike is ending its two-year deal with Amazon

Nov 14, 2019 / United States
The US-based athleticwear brand will end the partnership initiated in 2017 with Amazon and stop selling its products directly on Amazon’s website

Nike is selling Hurley to Bluestar Alliance

Nov 1, 2019 / United States
The Oregon-based sportswear giant has reached a definitive agreement to sell the Hurley brand to Bluestar Alliance LLC. Transaction is expected to be complete in December
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