Nike
Nike leads list of world’s most marketed brands
According to the ranking World’s 50 Most Marketed Brands powered by Hookit, Nike derived 461.9 million US dollars in total sponsorship value from nearly 12 000 promoters and 5.56 billion social media engagements in the 12 months through August 2020
Nike's first quarter digital sales up by 82%
Nike’s revenue in the first quarter decreased by 1% totalling 10.6 billion US dollars and was flat to prior year on a currency-neutral basis. The sportswear giant reported first quarter digital sales growing by 82%
Nike, Zara and adidas are the most valuable fashion brands
The BrandZ top 100 ranking of the world’s most valuable brands, released by WPP and Kantar, listed the Germany-based brand as number one brand in the apparel category. Nike is followed by European-based brands Zara and adidas
Nike's revenue falls by 38% in the last quarter
Revenue for Nike decreased by 38% to 6.3 billion US dollars, down by 36% on a currency-neutral basis, primarily due to owned and partner physical store closures across North America, EMEA and APLA due to COVID-19
Don't do it campaign by Nike
The sportswear giant took a stand against racism with the Don't do it campaign, a twist in its famous catchy phrase, Just do it, as protests against police brutality spread across the US
Nike names Ann Hebert GM for North America
Effective from the 1st of June Nike veteran Ann Hebert, Vice President of global sales, will become Vice President, General Manager of North America Geography, succeeding long-time executive Tom Peddie who is retiring
Pou Chen: Vietnam operations suspended for two days
The world’s largest manufacturer of athletic shoes, has been ordered to suspend production at its Pouyuen Vietnam business over Covid-19 concerns
Nike announces new round of Covid-19 donations
Including the new donation, Nike’s leaders, the Nike Foundation and Nike have committed more than 17 million US dollars to Covid-19 response efforts around the world
Nike closes several stores temporarily
The giant sportswear brand decided to close stores in several countries, including in the United States, Canada, Western Europe, Australia and New Zealand to limit the spread of the coronavirus
Puma says short-term normalization will not occur
The Germany-based sportswear no longer expects a short-term normalization of the Covid-19 situation despite first encouraging signs coming out of China
Nike donates 5 million US dollars to Obama Presidential Centre
The Nike Foundation is donating 5 million US dollars to create a public athletic facility in the new Obama’s Presidential Centre
Nike extends deal with Chinese Athletics Association
The giant sportswear brand and the Chinese Athletics Association (CAA) signed a long-term partnership extension through 2033
Nike: Thasunda Brown Duckett joins Board of Directors
The announcement was made last month by the athleticwear giant
Nike is selling Hurley to Bluestar Alliance
The Oregon-based sportswear giant has reached a definitive agreement to sell the Hurley brand to Bluestar Alliance LLC. Transaction is expected to be complete in December-
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