Nike
Nike launches Web3 platform .Swoosh
The US-based sportswear giant has launched a new web3-enabled platform called .Swoosh. The company intends to make it home to the brand's virtual designs and digital community
Zalando and Nike strengthen long-term partnership
The German-based online retailer announced a new step in its strategic partnership with Nike with the introduction of a new membership programme in ten European countries
Nike announces first quarter results
The US-based company reported revenue growth in the first quarter of fiscal 2023, but a decline in earnings mainly due to overstocked inventory. Performance in China impacted by COVID-19-related disruptions
Consumer demand across mobile apps fosters Nike's growth
The US-based sportswear giant attributed the 18% annual revenue growth in its digital business to consumer demand across its mobile apps
Nike announces fourth quarter and full year results
The US-based company posted full year revenue growth despite the impact of COVID-19-related disruptions in China and higher freight and logistics costs in the fourth quarter performance
Nike to fully exit Russia
Following Russia's invasion of Ukraine, the US-based sportswear giant halted operations in the country. But now has decided to leave the Russian marketplace for good
Nike and Rtfkt studio release first digital sneakers
The collection of eight co-branded digital sneakers, dubbed Nike Cryptokicks, is modelled after the Nike Dunk sneaker and signs the brand’s entrance into digital clothing
Nike posts third quarter results
The US-based company reported revenue growth in the third quarter of the current fiscal year, driven by a good performance of Nike’s direct business
Fashion brands halt sales in Russia
Pressure has been mounting on the Fashion industry to cut off commercial trading with Russia in the aftermath of Russia’s invasion of Ukraine on the 24th of February
Nike accelerates its DTC strategy
Foot Locker is expecting its amount of Nike products to decline thanks to its accelerated strategic shift to DTC, but also due to the retailer’s own diversification efforts
Pou Sheng strengths partnership with Nike in China
Yue Yuen’s retail subsidiary Pou Sheng International has boosted its cooperation with Nike to offer a more convenient and personalized omnichannel retail experience
Fashion bets on data-analysis science
The Retail Data-Forwardness Index shows that 22 leading global fashion companies employed 40.3% more data related professionals in 2021 than in 2020
Nike posts solid performance
The US-based company reported strong performance in the second quarter of fiscal 2022, driven by sales in the North America region, and amidst ongoing impact of supply chain disruptions
Nike accelerates its digital transformation
The company has announced the acquisition of RTFKT, which is a brand known for creating viral sneakers designs and collectible exclusives. The terms of the deal will not be disclosed
Nike takes its first steps into metaverse
The company has filed several trademarks applications for various virtual goods, which indicates its intention to make and sell digital Nike-branded sneakers and apparel in digital worlds-
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