Brands
Ramon Bourscheidt from Usaflex: consumers no longer accept trade-offs
In today’s interview, we spoke to Ramon Bourscheidt, Export Manager at Usaflex, a Brazilian premium comfort footwear company. Among other topics, we discussed how consumers' expectations of footwear have evolved, and how these expectations vary across different regions of the world
Portuguese brand TUAS reinvents ballet flats
The recently launched Portuguese brand TUAS has released two styles of ballet flats, designed to transcend seasonal trends and embody the emotion and individuality of every woman who wears them
Crocs debuts new global campaign targeting younger consumers
Nearly 10 years after the last one, the casual footwear brand has launched a new global narrative. Wonderfully Unordinary is designed to reposition the brand, especially in the eyes of younger consumers
Caleres appoints first-ever head of New York Brands division
The US-based footwear company has appointed Kristen Sosa to the newly created position of Division President of Brand Portfolio – New York Brands, as it continues to strengthen its brand portfolio
New Generation: Catarina Marques from Via Essenza
Catarina Marques, who has a degree in Arts and Design, created the Portuguese slow luxury brand Via Essenza following a 15-year period in LA after becoming a mother
Pieter Mulier appointed chief creative officer at Versace
Belgian fashion designer Pieter Mulier has been appointed as the new Chief Creative Officer at Versace, marking a turning point for the luxury brand following its acquisition by the Prada Group
Authentic closes Guess acquisition
Authentic Brands Group has completed the acquisition of a 51% stake in Guess’s intellectual property (IP), making Guess the second-largest brand in its portfolio after Reebok
Bottega Veneta CEO set to step down
Kering, the France-based luxury group that owns Bottega Veneta, has announced that the label’s Chief Executive Officer, Bartolomeo Rongone, will be leaving the group on the 31st of March
Former adidas executive appointed CEO of Axel Arigato
Frédéric Serrant has been appointed Chief Executive Officer of the Swedish footwear brand Axel Arigato. He will succeed Albin Johansson, who co-founded the brand and will remain as Chairman of the Board
Emily in Paris features accessories made in Portugal
The Hana handbag by Portuguese brand Alameda Turquesa appears in the international hit series Emily in Paris, whose fifth season has already premiered on Netflix
Swiss brand honoured for circular footwear design
Awarded by the Swiss American Chamber of Commerce, Crimagno was praised for its recyclable, genderless footwear made from sustainable materials and its commitment to environmental and social impact
Pietro Beccari appointed head of LVMH Fashion group
Pietro Beccari, the current chair and CEO of Louis Vuitton, will take on the same roles at the LVMH Fashion Group from the 1st of January, while retaining his position at Louis Vuitton
Prada completes Versace acquisition
The Italy-based luxury group has completed its acquisition of Versace from Capri Holdings for approximately 1.3 billion euros. The deal was announced in April
Authentic partners with Orbico to expand Dockers across Europe
Authentic Brands Group (Authentic) has signed a long-term partnership with Orbico Group to expand the Dockers brand across Europe, including in markets such as Italy, Spain, Portugal, the UK
Calçados Beira Rio set to close 2025 on a high
The Brazilian footwear manufacturer, whose brand portfolio includes Beira Rio, Moleca, and Vizzano, is set to finish 2025 on a high, with growth and global expansion marking its success-
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Footwear Consumer 2030
A study reflecting on the main global consumer trends and the key changes for the footwear industry.
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