World Footwear

Partnerships

Lemon Jelly teams up with Ocean Alive

Nov 26, 2021 / Portugal
The Portuguese brand has rallied up behind the women-led Ocean Alive’s mission of protecting and preserving the ocean by inviting its customers to positively contribute

Puma discloses pilot test for biodegradable sneakers

Nov 24, 2021 / Germany
The sportswear giant has developed a sustainable experimental version of its most iconic sneaker, the SUEDE, to address the challenge of waste management in the footwear industry

Nike takes its first steps into metaverse

Nov 22, 2021 / United States
The company has filed several trademarks applications for various virtual goods, which indicates its intention to make and sell digital Nike-branded sneakers and apparel in digital worlds

Crocs and thredUP partner up

Nov 19, 2021 / United States
The US-based brand, known for its clogs, has teamed up with the second-hand platform to launch the Clean Out programme. The initiative aims at giving items a second life

UGG launches shoe refurbishment programme

Nov 16, 2021 / United States
The lifestyle brand has teamed up with the premium shoe repair company NuShoe to launch the UGGrenew refurbishment programme. The goal is to extend the life of their Classic Boots

Ferragamo with new eco-friendly collection for Farfetch.com

Nov 15, 2021 / Italy
Italy-based fashion house Salvatore Ferragamo created an eco-friendly collection, called Salvatore Ferragamo Icon-Up, which is being launched exclusively on Farfetch.com

Moncler and HOKA team up on limited edition

Nov 9, 2021 / United States
The global luxury brand and the performance footwear and apparel brand HOKA, a division of Deckers brands, collaborated to create a limited release of the mountain shoe Mafate Speed 2

Dick’s Sporting Goods and Nike in new partnership

Nov 8, 2021 / United States
According to both tags this is a new connected partnership designed to enhance the shopping experience for their customers. This collaboration will allow Dick’s and Nike to each reach more customers and provide them with access to exclusive products, experiences and offers

APICCAPS with new TV programme

Nov 3, 2021 / Portugal
Portuguese Soul is the name of the new TV programme, made in partnership with TV station RTP2. It is hosted by Portuguese fado singer Gisela João and is broadcasted on Saturdays

H&M partners up with Matrix Renewables

Oct 15, 2021 / Sweden
The Swedish-based fashion retailer has signed an agreement with the platform Matrix Renewables to contribute to the continued decarbonization of Europe’s consumer goods sector and accelerate the energy transition

adidas teams up with thredUP in resale programme

Oct 13, 2021 / Germany
In partnership with second-hand platform thredUP, the sportswear giant has launched its Choose to Give Back programme. The initiative, aiming at extending the products's life cycle, is part of adidas End Plastic Waste's mission

Hotter Shoes partners up with John Lewis

Oct 1, 2021 / United Kingdom
The British comfort footwear brand will sell its shoes through the department store group John Lewis from this month on. The collaboration is part of Hotter’s new partnership strategy

AAFA and Kenya Association of Manufacturers together to promote economic growth in the industry

Sep 22, 2021 / United States
The two entities signed a memorandum of understanding (MOU) to collaborate on policy areas of mutual interest through joint advocacy and information sharing on industry best practices

UNIC, ICEC and WWF partner up for sustainability

Sep 20, 2021 / Italy
The three entities have joined forces to increase sustainability within the leather industry by enhancing environmental, social and governance practices (EGS)

Prada and Theaster Gates launch Dorchester Industries Experimental Design Lab

Sep 16, 2021 / Italy
The three-year collab initiative aims at amplifying the work of emerging and established artists of colour through awards and public programming. The space will be located in Chicago
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