Partnerships
Skechers launches Our Planet Matters recycled collection
The new collection was designed to help reduce the company’s environmental impact. Skechers has also announced a partnership with the non-profit The Nature Conservancy
Farfetch partners up with Clipper Logistics
The luxury platform has established a joint venture with the lead provider of e-fulfilment and returns management services to offer a global e-commerce fulfilment solution for luxury brands
Lemon Jelly teams up with Ocean Alive
The Portuguese brand has rallied up behind the women-led Ocean Alive’s mission of protecting and preserving the ocean by inviting its customers to positively contribute
Puma discloses pilot test for biodegradable sneakers
The sportswear giant has developed a sustainable experimental version of its most iconic sneaker, the SUEDE, to address the challenge of waste management in the footwear industry
Nike takes its first steps into metaverse
The company has filed several trademarks applications for various virtual goods, which indicates its intention to make and sell digital Nike-branded sneakers and apparel in digital worlds
Crocs and thredUP partner up
The US-based brand, known for its clogs, has teamed up with the second-hand platform to launch the Clean Out programme. The initiative aims at giving items a second life
UGG launches shoe refurbishment programme
The lifestyle brand has teamed up with the premium shoe repair company NuShoe to launch the UGGrenew refurbishment programme. The goal is to extend the life of their Classic Boots
Ferragamo with new eco-friendly collection for Farfetch.com
Italy-based fashion house Salvatore Ferragamo created an eco-friendly collection, called Salvatore Ferragamo Icon-Up, which is being launched exclusively on Farfetch.com
Moncler and HOKA team up on limited edition
The global luxury brand and the performance footwear and apparel brand HOKA, a division of Deckers brands, collaborated to create a limited release of the mountain shoe Mafate Speed 2
Dick’s Sporting Goods and Nike in new partnership
According to both tags this is a new connected partnership designed to enhance the shopping experience for their customers. This collaboration will allow Dick’s and Nike to each reach more customers and provide them with access to exclusive products, experiences and offers
APICCAPS with new TV programme
Portuguese Soul is the name of the new TV programme, made in partnership with TV station RTP2. It is hosted by Portuguese fado singer Gisela João and is broadcasted on Saturdays
H&M partners up with Matrix Renewables
The Swedish-based fashion retailer has signed an agreement with the platform Matrix Renewables to contribute to the continued decarbonization of Europe’s consumer goods sector and accelerate the energy transition
adidas teams up with thredUP in resale programme
In partnership with second-hand platform thredUP, the sportswear giant has launched its Choose to Give Back programme. The initiative, aiming at extending the products's life cycle, is part of adidas End Plastic Waste's mission
Hotter Shoes partners up with John Lewis
The British comfort footwear brand will sell its shoes through the department store group John Lewis from this month on. The collaboration is part of Hotter’s new partnership strategy
AAFA and Kenya Association of Manufacturers together to promote economic growth in the industry
The two entities signed a memorandum of understanding (MOU) to collaborate on policy areas of mutual interest through joint advocacy and information sharing on industry best practices-
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