World Footwear

Prada

Prada teams up with Cass on sneaker collab

May 23, 2022 / Italy
The Italian luxury house partnered up with the artist Cassius Hirst to reinvent its iconic Prada America’s Cup sneakers, through a customized capsule collection of four styles, in 22 variables

Prada and adidas head into the metaverse

Jan 28, 2022 / Germany
The brands have joined forces on a user-generated NFT and creator-owned art project. adidas for Prada re-source brings into metaverse their latest collaboration

Prada confirms robust growth in 2021

Jan 21, 2022 / Italy
In a preliminary update, the luxury group has announced that sales bounced back above pre-pandemic levels. Revenue for the full year of 2021 reached 3.36 billion euros

New chapter on Prada and adidas collaboration

Jan 7, 2022 / Germany
The adidas for Prada Re-Nylon collection reimagines luxury sportswear through a sustainable lens, while celebrating the adidas Originals Forum and Prada’s Re-Nylon fabric

Prada: improvement in retail sales in the second half of 2020

May 6, 2021 / Italy
The luxury group has reported progressive improvement in retail sales fuelled by growth in local consumption in the second half of 2020 (all geographies). December Retail trend were above 2019 level, despite a second wave of lockdown, particularly in Europe. Prada also noted a sharp acceleration in online sales

Prada: 24% drop in revenue and 200% growth in the online business

Mar 16, 2021 / Italy
Total net sales for the twelve months ended on the 31st of December 2020 totaled 2.39 billion euros, down by 23.6% at constant exchange rates (down by 24.9% at current exchange rates) compared with approximately 3.18 billion euros in 2019

Prada’s December retail sales return to 2019 levels

Jan 13, 2021 / Italy
Progressive volume recovery in all geographical areas, with marked revenue growth in Asia Pacific was underlined by the luxury group brand

Gucci, Burberry, Prada, Dior and Moncler win the Altagamma Digital Awards 2020

Dec 7, 2020 / Italy
The fourth edition of Altagamma Digital Awards revealed the winners. The distinction is given to Personal Luxury brands that standout for their digital leadership. The 2020 edition was organised in partnership with the National Chamber of Italian Fashion

Prada reports sales in China far exceeding 2019 levels

Sep 21, 2020 / China
Sales by the Italian luxury goods group have rebounded strongly in China since the stores reopened and, to date, have recorded higher levels than last year, as reported to Reuters by Prada's Chief Executive Officer, Patrizio Bertelli

Prada: sales impacted by the lockdowns

Aug 10, 2020 / Italy
With falling sales across all geographies and after 40% of stores being closed globally from February to May 2020, Patrizio Bertelli, Prada Group CEO said he is confident in growth for the second half of the year

Prada’s CEO: China sales up by more than 10% in May

Jun 3, 2020 / Italy
In an interview to Bloomberg TV Patrizio Bertelli, CEO of Italy-based luxury company Prada, said that sales of the brand in China rose significantly more than 10% in May compared

Prada for adidas limited edition

Nov 28, 2019 / Italy
Prada and adidas unveil the first release of their partnership: the Prada Superstar sneaker and the Prada Bowling bag for adidas on sale as a duo from the 4th of December onwards

London Design Museum to feature sneakers and Prada

Nov 26, 2019 / United Kingdom
The London-based museum announced its forthcoming exhibition programme for 2020. Sneakers and Prada amongst the scheduled exhibitions

Prada with first sustainability linked loan of the luxury goods industry

Nov 11, 2019 / Italy
The Italy-based luxury fashion house signed with Crédit Agricole Group the first Sustainability Linked Loan of the luxury goods industry

adidas and Prada in collaboration

Nov 8, 2019 / United States
The announcement was made on Instagram with a suggestive tag and comment: #Pradaforadidas Coming soon.
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