World Footwear

Companies

ABG strengthens partnership with Foot Locker to expand Reebok in the US

Feb 23, 2022 United States
ABG strengthens partnership with Foot Locker to expand Reebok in the US
The footwear retailer will widen its assortment while exclusively offering selected Reebok footwear models, for all, in its owned-stores and complementary e-commerce websites in the US
The exclusivity will be extended to the iconic basketball footwear from celebrated names and collections, including styles from Allen Iverson and Shaquille O’Neal. Moreover, Foot Locker will work with the Reebok Design Group (RDG), the global brand hub for design, development and innovation, and the supplier of core product categories, located in Boston.

“We are thrilled to announce our Reebok partnership with Foot Locker as they are an essential part of our strategic growth plan for the brand. We are excited to partner with a retailer who holds such an important position with both sports and lifestyle audiences and look forward to driving brand heat with new and iconic product”, commented Jamie Salter, Founder, Chairman and Chief Executive Officer at ABG

“We are incredibly excited to partner with ABG and Reebok to gain exclusive access to industry-renowned product. This partnership builds on our commitment to elevate the customer experience, offer consumers high-heat product from the biggest brands and build collaborations with the biggest names in sneaker culture”, added Richard Johnson, Chairman and CEO of Foot Locker Inc.

The US-based footwear retailer has already anticipated the rollout of an expanded Reebok assortment in the fall 2022. In the meantime, the transfer of ownership of the Reebok brand from adidas to ABG is expected to close in the first quarter of the current year.


Image Credits: dexigner.com

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