Sportswear
Good momentum for fitness at home
The home fitness trend is one of the biggest to emerge from the COVID-19 crisis. According to the NPD Group, in the seven weeks between the 15th of March and the 2nd of May, US home fitness equipment sales grew by 175%
Puma focuses on survival and recovery
The sportswear brand is working with 3 phases - Survive, Recover, Grow Again - as it deals with the impacts of Covid-19. First quarter sales declined by 1.3%, but in the current quarter revenue is at 50% normal level
Skechers with 2.7% decline in sales
The US-based brand closed 2019 with strong results, which continued into the beginning of 2020. However, the slowdown in global markets impacted by the Covid-19 pandemic lead to a 2.7% fall in sales in quarter one
Under Armour: Lisa Collier named Chief Product Officer
The Baltimore-based brand has announced Lisa Collier as Chief Product Officer. Lisa has more than 30 years across global brand leadership, product development, supply chain and merchandising
Sports footwear sales down by 75% in the US
According to NPD Group’s weekly retail tracking service in the 5th week of March the drop in sports footwear sales reached 75%, in line with the previous week decline
Under Armour is temporarily closing North American stores
The Baltimore-based company has announced they will close all stores in North America from the 16th of March through the 28th of March 2020
Nike extends deal with Chinese Athletics Association
The giant sportswear brand and the Chinese Athletics Association (CAA) signed a long-term partnership extension through 2033
Asics expands global tennis sponsorships
The Japan-based brand announced the sponsorship of Borna Coric and Caroline Garcia ahead of the start of the 2020 season. Iga Swiatek also joined Asics Tennis
Pentland acquires the Speedo North America
PVH Corp. has announced that it has entered into a definitive agreement to sell its Speedo North America business to Pentland Group, parent company of Speedo International Limited
Liverpool and Nike with multi-year partnership deal
The football team based in the northwest England announced a new multi-year partnerhsip with Nike, which becames its official kit supplier from the 2020-21 season onwards
AAFA opposes CBP proposal to reclassify fashion footwear
The association representing the American footwear and apparel industries wrote to the Customs and Broder Protection warning for the consequences of the decision
adidas is moving automated factories to China
The Germany-based sportswear brand will close Ansbach and Atlanta Speedfactories. The aim is to deploy the Speedfactory technology at Asian suppliers by end of 2019
Best quarter ever for Puma
Best set of results posted in a quarter, both in terms of revenue and EBIT, was announced by Germany-based Puma. Footwear with 17% growth
Mark Parker to step down as Nike's CEO
The sportswear giant announced Board Member John Donahoe will succeed Mark Parker as President & CEO in 2020. Parker will become Executive Chairman of Nike
adidas launches sneaker through Snapchat video game
For the release of its new baseball cleat the Germany-based sportswear giant has created a video game and partnered with Snapchat-
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