Merrell
Wolverine Worldwide sells Asian assets for 70 million USD
As part of its ongoing transformation strategy, the US-based footwear company announced the sale of some assets in Asia, which will generate a total of 70 million US dollars in proceeds
Merrell appoints a new Chief Marketing Officer
The outdoor footwear brand owned by Wolverine Worldwide has announced the appointment of Pallav Tamaskar as Chief Marketing Officer (CMO)
Wolverine Worldwide posts revenue growth but below expectations
The company reported a revenue increase in the third quarter of 2022, but failed to meet its revenue and earnings expectations as the macroeconomic conditions continued to worsen
Wolverine Worldwide with revenue growth
Despite ongoing supply chain constraints and macro headwinds, the Michigan-based company reported a strong first quarter in 2022, confirming its full year guidance
Merrell launches beta version of shoe adviser app
The Wolverine Worldwide brand partnered up with the smartphone 3D body scanning technology NetVirta to launch a mobile app that ensures accurate shoe fit recommendations
Merrell announces multi-year sustainability initiative
The Wolverine Worldwide-owned brand is kicking off the 'This is Home' campaign with the launch of a multinational product takeback and resale programme named Merrel ReTread
Wolverine Worldwide posts strong full year 2021
The Michigan-based giant has reported that revenue and earnings in the fourth quarter and full year 2021 have exceeded expectations despite ongoing supply chain disruptions
Merrell donates 25 000 US dollars to the Boulder County Wildfire Fund
The brand has announced that it will not attend the upcoming Outdoors Retailer's event due to COVID-19 concerns. Instead, it will donate the saved money to the Boulder County Wildfire Fund
Sorel and Hoka join responsible packaging movement
Launched last year by Columbia Sportswear’s prAna brand, the movement has reached now 100 signatories. The footwear brands Merrell and Saucony had already signed it
Merrell and Big Brothers Big Sisters in partnership
Big Brothers Big Sisters (BBBS) and Merrell are joining forces in a multi-year partnership focused in harnessing the power of being outside, while making it more accessible to more youth. Partnership is on in the US and Canada
Merrell names Janice Tennant as Chief Marketing Officer
Merrell, a division of Wolverine announced the appointment of Janice Tennant to the position of Chief Marketing Officer, reporting directly to Merrell’s global brand president, Chris Hufnagel, and joining the brand’s Senior Leadership Team- 1
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