World Footwear

World Footwear Reports

Future perspectives on sustainability: transparency and traceability

Premium ContentJul 27, 2020 / World Footwear Reports
The fashion world has changed and in recent years clothing and footwear brands developed product lines and ranges drawing attention to the call for greater sustainability of materials or cleaner manufacturing processes. What is next on sustainability?

Is your store or brand ready for customers after COVID-19?

Premium ContentJul 22, 2020 / Coronavirus - Covid19
In the new normality of the post-COVID-19 the retailers' activities to promoting safety, protection and health measures for employees, customers and suppliers becomes key. Brand managers also have to think about several topics not to miss important opportunities for their businesses. Do you want to know more?

How to Communicate Sustainability?

Premium ContentJul 20, 2020 / World Footwear Reports
Consumers are increasingly aware of the environmental issues and are become demanding regarding the products they buy. Are companies thinking about sustainability? And are companies communicating what they are doing?

Coronavirus driven lockdowns return to the US

Premium ContentJul 20, 2020 / United States
Some US states such as California and Oregon are bringing back orders to lockdown as new cases of people infected with coronavirus continue to climb. Consumers in badly hit areas might not feel comfortable to visit stores

Is your company aware of the importance of Certification?

Premium ContentJul 14, 2020 / World Footwear Reports
In a global scenario of rapid and permanent evolution, the positive impact that Standards can have in supporting growth, competitiveness and innovation, irrespective of the nature or size of the organisation, is unavoidable

Checklist to work with Influencers: are you ticking all the boxes?

Premium ContentJul 3, 2020 / World Footwear Reports
After choosing the right influencer to work with your brand you will need to be clear about the strategy to implement. Today we bring you a golden checklist to work with influencers

How to choose the right influencer?

Premium ContentJul 2, 2020 / World Footwear Reports
The World Footwear recently launched the Study "Influence marketing as a strategy" presenting all the bits and pieces around the importance of digital influence in the current business’ environment

Influence Marketing: What strategy to employ?

Premium ContentJun 30, 2020 / World Footwear Reports
Influence marketing will only work if the brand understands its origin. The selection process of an influencer must involve a careful identification of the brand objectives and the influencer's aesthetics and profile

Are you familiar with Influence Marketing?

Premium ContentJun 26, 2020 / World Footwear Reports
Do you know Influence Marketing can be a business strategy? Would it be suitable for your company? Today we bring you a new study by the World Footwear which focus on the bits and pieces of Influence Marketing

Cooperation is the new trend

Jun 23, 2020 / World Footwear Reports
The recovery phase that almost every business is about to face requires a rethinking of their business model, but it also provides an opportunity to make a real change in the way businesses are conducted. Cooperation can be the key in many fields

Buy Less, Buy Better

Jun 19, 2020 / World Footwear Reports
While we have been encouraged to stop overconsumption for many years now, this pandemic may have created the perfect opportunity for this shift in consumer behaviour to happen. What business tips arise from here?

Retail Re-opening: Impacts on the Global Supply Chain

Jun 18, 2020 / World Footwear Reports
As the world became global the advantages of access to resources, reducing costs, increasing efficiency and universal reach are undeniable. Nevertheless, in a globalized economy not only gains but also risks spread rapidly

Retail Re-opening: Digital Presence

Jun 17, 2020 / World Footwear Reports
Digital presence and all that relates to online has been a main trend in the last few years. The shift from in-store to online shopping was boosted during the COVID-19 crisis and it seems to be here to stay

Is your store ready for customers after COVID-19?

Jun 16, 2020 / Coronavirus - Covid19
As stores start to re-open and we all get used to a new normality, the retailers' activities concerning promoting safety, protection and health measures for employees, customers and suppliers become key

Retail Re-opening: New Shopping Experience

Jun 16, 2020 / Coronavirus - Covid19
Fashion retailers are facing new challenges over the shopping experience. After reopening, it is likely that customers will not be as willing to touch the products they are buying as they were before or feel safe trying on clothes and shoes in fitting rooms
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