World Footwear

Strategy

Ellen Schmidt-Delvin: we are all looking to Europe to show us the next innovation

Premium ContentNov 30, 2022 / United States
Today we are sharing with you an interview with Ellen Schmidt-Delvin, Cofounder and Executive Director, University of Oregon. We have talked with Ellen about traceability, sustainability and innovation and all pressing issues of the footwear industry

Capri aims at an 8 billion USD revenue goal

Aug 2, 2022 / United Kingdom
The group said at an Investor Day that it plans to increase the footwear and accessories sales of Jimmy Choo, Versace and Michael Kors, while also focusing on store growth

Hotter Shoes owner raises funding

Jul 29, 2022 / United Kingdom
The Unbound Group announced that it has raised a gross 3.3 million British pounds (3.93 million euros) in the placing and subscription of 20.8 million new shares to boost its growth strategy

Nike accelerates its DTC strategy

Mar 3, 2022 / United States
Foot Locker is expecting its amount of Nike products to decline thanks to its accelerated strategic shift to DTC, but also due to the retailer’s own diversification efforts

Foot solutions buys Florida-based retailer Happy Feet

Feb 8, 2022 / United States
The international retailer of wellness footwear and custom orthotic insoles has announced the acquisition of the retailer Happy Feet. Details of the transaction were not disclosed

ABG teams up with JD Group to expand Reebok

Dec 21, 2021 / United States
The company has announced a partnership with JD Sports, which will sell the sportswear brand’s products in 2 850 stores and e-commerce platforms across North America and Europe

ABG takes Reebok to India

Dec 20, 2021 / United States
ABG has signed a long-term licensing agreement with ABFRL, confering the Indian company exclusive rights to distribute and sell Reebok products in India, Bangladesh, Bhutan, Maldives, Nepal and Sri Lanka

CCC uncovers new business strategy

Dec 10, 2021 / Poland
The Polish-based footwear group has unveiled its 'GO.25 Everything fashion. Omnichannel platform' strategy, with which it expects to triple annual revenue by 2025

SPARC to manage Reebok operations in the US

Dec 10, 2021 / United States
ABG, which will close the acquisition of Rebook next year, has established a partnership with its division SPARC to secure Reebok US’ operation, disclosing the strategy for the brand

CCC is backing out of Austria

Jul 15, 2021 / Austria
Polish-based footwear company CCC is withdrawing from the Austrian market and Pepco will take over 29 of CCC Austria’s 46 stores. Decision takes effect by the end of September

Insufficient demand is the main difficulty faced by the footwear industry

Premium ContentApr 9, 2021 / Business Conditions Survey
We have asked the World Footwear' experts panel, gathering specialists from all over the world, about the main difficulties currently faced by the footwear companies all over the world. Insufficient demand was choosen by half of the respondents

Zalando divides its marketing department

Mar 30, 2021 / Germany
The changes take place after Zalando’s Head of Global Marketing, Barbara Daliri-Freyduni, has resigned, after being with the company since October 2019

adidas aims to have 9 out of 10 sustainable products by 2025

Mar 29, 2021 / Germany
The Germany-based sports brand has said that its under their new strategy, Own the Game, a target was set to have nine out of 10 products “sustainable” by 2025. This aim goes up from the current six out of 10

Nike announces 2025 targets

Mar 29, 2021 / United States
Sportswear brand Nike has announced third quarter revenues of 10.4 billion US dollars, up by 3% compared with the previous year. Over the next five years, Nike aims to bring to life 29 targets focused on people, planet and play

Live shopping: a new business model

Dec 16, 2020 / China
This format of video streaming commerce is becoming very popular, especially in China. Marketing companies want to take this digital strategy across borders, focusing on hitting the European and the US markets
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