World Footwear

Strategy

CCC is backing out of Austria

Jul 15, 2021 / Austria
Polish-based footwear company CCC is withdrawing from the Austrian market and Pepco will take over 29 of CCC Austria’s 46 stores. Decision takes effect by the end of September

Insufficient demand is the main difficulty faced by the footwear industry

Premium ContentApr 9, 2021 / Business Conditions Survey
We have asked the World Footwear' experts panel, gathering specialists from all over the world, about the main difficulties currently faced by the footwear companies all over the world. Insufficient demand was choosen by half of the respondents

Zalando divides its marketing department

Mar 30, 2021 / Germany
The changes take place after Zalando’s Head of Global Marketing, Barbara Daliri-Freyduni, has resigned, after being with the company since October 2019

adidas aims to have 9 out of 10 sustainable products by 2025

Mar 29, 2021 / Germany
The Germany-based sports brand has said that its under their new strategy, Own the Game, a target was set to have nine out of 10 products “sustainable” by 2025. This aim goes up from the current six out of 10

Nike announces 2025 targets

Mar 29, 2021 / United States
Sportswear brand Nike has announced third quarter revenues of 10.4 billion US dollars, up by 3% compared with the previous year. Over the next five years, Nike aims to bring to life 29 targets focused on people, planet and play

Live shopping: a new business model

Dec 16, 2020 / China
This format of video streaming commerce is becoming very popular, especially in China. Marketing companies want to take this digital strategy across borders, focusing on hitting the European and the US markets

Is your company aware of the importance of Certification?

Premium ContentJul 14, 2020 / World Footwear Reports
In a global scenario of rapid and permanent evolution, the positive impact that Standards can have in supporting growth, competitiveness and innovation, irrespective of the nature or size of the organisation, is unavoidable
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