Sportswear
Puma launches first global campaign in 10 years
The German-based sportswear company has recently launched the “See The Game Like We Do: FOREVER. FASTER.” campaign to reinforce its positioning as “the fastest sports brand” in the world
Strong year 2023 for Decathlon
The French group reported a “robust economic performance” in 2023, saying it had “laid a strong foundation for the future” under its new ‘Move People Through the Wonders of Sport’ strategy
Short term outlook for JD Sports remains challenging
The UK-based sports retailer has reported a 3.6% year-on-year sales growth in its fiscal 2024, but expects the trading environment to remain challenging in the first half of the current year
A slight increase in revenue for Nike
The US-based company has reported a slight increase in revenue on both a reported and currency basis in the third quarter of fiscal 2024, as compared to the same period of the prior fiscal year
Founder of Under Armour to take on CEO role once again
The US-based company has appointed Kevin Plank as President and CEO, effective from the 1st of April. He will succeed Stephanie Linnartz, who has been in the role for just over a year
adidas posts better-than-expected operating profit in 2023
The German-based company reported a very challenging 2023, especially in the US market, but remains optimistic for a noticeable improvement in the second half of the current year
Foot Locker reports slight improvement in sales as year ends
The US-based sportswear retailer reported better-than-expected fourth-quarter results, with sales up by 2.0% on a comparable basis to the same period of 2022
Puma achieves full year sales growth despite a weak fourth quarter
Amid a “volatile environment”, Puma posted currency-adjusted sales growth of 6.6% year-on-year in 2023. Results would have been better had it not been for the devaluation of the Argentine peso in the last quarter, it added
adidas continues the release of Yeezy existing products
The German-based sportswear company has announced a further release of Yeezy inventory with a range of existing products to be made available globally in phases over the coming weeks
Puma names new head of global brand strategy
The German-based company has named Julie Legrand as Senior Director of Global Brand Strategy. She has been tasked with the definition and execution of Puma’s strategy to increase brand awareness
Puma announces preliminary results for 2023
The sportswear company highlighted the impact of the devaluation of the Argentine peso on its results, with currency-adjusted sales growth of 6.6% in 2023, as compared to the prior year
Lululemon strengthens creative team
The apparel performance company has appointed Jonathan Cheung as Global Creative Director. JJ Colier has also joined the design team as the first Vice President of Design for Outerwear
Under Armour reinforces executive team
The US-based sportswear company has strengthened its executive team with the appointment of Yassine Saidi as Chief Product Officer and Kara Trent as President of the Americas region
New President of adidas North America has been announced
adidas has announced John Miller’s return to the company as President of its North America division, effective immediately. He succeeds Rupert Campbell, who left three months ago
Trading update from JD Sports
The UK-based sports retailer has issued a trading update for the 22 weeks to the end of December that is “slightly behind” prior expectations due to weaker consumer demand-
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