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New chapter on Prada and adidas collaboration

Jan 7, 2022 Germany
New chapter on Prada and adidas collaboration
The adidas for Prada Re-Nylon collection reimagines luxury sportswear through a sustainable lens, while celebrating the adidas Originals Forum and Prada’s Re-Nylon fabric
For the first time in the collaboration history’s, the collection includes ready-to-wear, accessories and bags, as well as elevated takes on the adidas models Forum High and Low silhouettes. Each piece, made in Italy contains Prada’s infinitely recyclable Re-Nylon fabric.

The Prada Re-Nylon textile, first launched in 2019, recycles plastic waste collected from oceans and textile fibre waste. It can be purified and recycled indefinitely without losing quality. Prada Re-Nylon reflects Prada’s commitment to sustainable practices, and the latest collection of the collaboration commemorates the most recent achievement of the luxury brand: the shift of the entire Prada production from virgin nylon to Re-nylon.

The new collection also intends to display the innovative character of both adidas and Prada. Thus, the collaboration includes a digital activation, which will invite fans of the collection to participate in the metaverse with the brands through open-source co-creation.


Image Credits: news.adidas.com



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