Sneakers
Under Armour announces fourth quarter and full year 2021 results
The Baltimore-based group has reported revenue growth of 27% in 2021, reaching 5.7 billion US dollars, as compared to the prior year. In the fourth quarter, revenue totalled 1.5 billion US dollars
Asics partners up with virtual training platform
As part of the company's digital expansion strategy, Asics is joining forces with the online platform Zwift to create online running experiences that can assist runners achieving their goals
adidas strengthens its commitment to women
The German-based sportswear has launched new women-focused products, alongside enhanced support for established and emerging athletes, as well as new support programmes
Puma launches Minecraft collection
The collection contains Minecraft-themed apparel and footwear sized for both children and adults. The Puma x Minecraft collab includes a rendition of the iconic Suede model
adidas to hire 2 800 employees throughout 2022
The sportswear giant has announced that its recruitment drive will occur in 307 locations in 47 countries to backfill vacancies, but also to create new jobs
Sneakers and sports related footwear to continue on the rise
It doesn’t come as a surprise, but the conclusions from enquiring our Panel of Experts of the World Footwear Business Conditions Survey point to a continuation of the trend around sneakers and sports related footwear. Read more about it today
Sports footwear trend will grow by 50% in the next decade
The sports footwear business continues to thrive. By 2030, the global athletic footwear industry should generate 165.00 billion US dollars, which will reflect an increase of 50.4%, as compared to revenue of 109.70 billion US dollars in 2020
Pou Sheng strengths partnership with Nike in China
Yue Yuen’s retail subsidiary Pou Sheng International has boosted its cooperation with Nike to offer a more convenient and personalized omnichannel retail experience
Skechers assumes distribution in the Philippines
The US-based footwear giant has transitioned its operations in the Philippines from a third-party distributor to Skechers USA Philippines. The goal is to maximize growth prospects in the region
Asics Accelerator Programme open for applications
The Japan-based sportswear giant is inviting potential candidates to submit their proposals until the 14th of February 2022, under the theme ‘sports- 3 years from now’
Skechers teams up with Hoop ’Til It Hurts Foundation
The company has launched a line of children footwear to support the Foundation’s mission of helping children in underserved communities across the US find lifelong success through basket
Nike accelerates its digital transformation
The company has announced the acquisition of RTFKT, which is a brand known for creating viral sneakers designs and collectible exclusives. The terms of the deal will not be disclosed
Puma increases production in Argentina
The sportswear giant in Argentina is to invest 4.2 million US dollars in its factory in La Rioja to increase its production capacity to 2.5 million pairs per year
Skechers launches Our Planet Matters recycled collection
The new collection was designed to help reduce the company’s environmental impact. Skechers has also announced a partnership with the non-profit The Nature Conservancy
Puma discloses pilot test for biodegradable sneakers
The sportswear giant has developed a sustainable experimental version of its most iconic sneaker, the SUEDE, to address the challenge of waste management in the footwear industry-
Footwear Consumer 2030
A study reflecting on the main global consumer trends and the key changes for the footwear industry.
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