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Latest Case Studies

  • SJ

    How Cortina wants to disrupt the sneaker market with its new SJ brand

    By Philip Webster

    Simultaneously in Europe and in Asia, Cortina launched the SJ brand, which it expects will disrupt the sneaker market and help it make the transition from a private label business to a brand-centric entity. The new label was showcased at Expo Riva Schuh & Gardabags, an international trade show specializing ...

  • Pakistani flag

    How Starlet continues to develop its fashion line as it grapples with adverse forex

    By Philip Webster

    The Starlet group, a Pakistani shoemaker based in Lahore, has continued to develop its line of fashion shoes, with a foray into women’s footwear, while having to deal with the consequences of a sharp devaluation of the local currency. Between early 2022 and September 2023, the Pakistani rupee declined by ...

  • Kidderminster

    How Kidderminster Footwear weathered Brexit

    By Philip Webster

    Like other British exporters, Kidderminster Footwear suffered the double-whammy of the Covid-19 pandemic, which broke out in Europe in the latter part of the first quarter of 2020, and the UK’s departure from the European Union on Jan. 1, 2021, the so-called Brexit.

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