Under Armour
Under Armour hires former Estée Lauder executive to lead its AI and analytics efforts
The sportswear company has appointed Liz Bacelar, the former executive director of global tech innovation at Estee Lauder, to lead its new artificial intelligence and advanced analytics division
Under Armour appoints SVP of global brand and Americas marketing
The US-based sportswear company has appointed Tyler Rutstein, who has previously worked at adidas and Overtime, as its senior vice president of global brand and Americas marketing
Under Armour unveils four-pillar growth strategy
The Baltimore-based company has outlined a four-pillar growth strategy focused on product, story, service and team to realise its long term potential. The outlook for the current fiscal year remains unchanged
Under Armour reports revenue decline with improved profitability
The US-based sportswear company has increased its gross margin, although this was partially offset by lower revenues in all markets. Fiscal 2025 guidance has been positively revised
Under Armour appoints former adidas veteran as Vice President of Brand Strategy
The Baltimore-based company has appointed Eric Liedtke as Executive Vice President of Brand Strategy, following the acquisition of UNLESS Collective, a zero-plastic regenerative fashion brand he founded
Under Armour to lay off staff as sales continue to fall
The Baltimore-based company has launched a restructuring plan for fiscal 2025, which includes the layoffs of an unspecified number of employees, after reporting weak fourth quarter and full year results
Inflation threw a curveball at sportswear spending in 2023
The sportswear segment has proven not to be immune to the effects of inflation, with most of global players seeing their sales slow in 2023. Caution seems to prevail in 2024, but there are signs that consumer spending could pick up later in the year
Another exit at Under Armour
Chief People and Administrative Officer Tchernavia Rocker will leave the company on the 1st of June 2024 “for personal reasons”, the Baltimore-based sportswear company said in an SEC filing
Founder of Under Armour to take on CEO role once again
The US-based company has appointed Kevin Plank as President and CEO, effective from the 1st of April. He will succeed Stephanie Linnartz, who has been in the role for just over a year
Under Armour reinforces executive team
The US-based sportswear company has strengthened its executive team with the appointment of Yassine Saidi as Chief Product Officer and Kara Trent as President of the Americas region
Under Armour to scale up its fibre-shed test method
The company has teamed up with James Heal, a precision testing solutions supplier, to make its fibre-shed test method available to the industry and to address the growing threat of microfibres and microplastics
Under Armour reports better-than-expected results
The US-based company posted a better-than-expected second quarter performance, but due to the challenges faced in the North American region, it decided to lower its revenue guidance for fiscal 2024
Under Armour names Gap veteran as new Chief Supply Chain Officer
The Baltimore-based sportswear company has named Gap veteran Shawn Curran as its new Chief Supply Chain Officer. He brings over 30 years of experience to the position
John Varvatos joins Under Armour as Chief Design Officer
The US-based company has appointed John Varvatos as Chief Design Officer, effective as of the 11th of September. He had been consulting for Under Armour since earlier this year
Under Armour signs sourcing deal with Hemp Black
The agreement between the sportswear giant and the manufacturer, involves the provision of specialty yarns treated with a patented activated carbon process, which has received certification from the Cradle-to-Cradle Institute-
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