Germany

adidas unveils the Stan Smith mylo made with mushroom-grown materials

Apr 19, 2021 / Germany

The Germany-based sporstwear giant has annouced its Stan Smith Mylo, the first shoe to be made using Mylo: a new mushroom-based material innovation that "looks and feels like leather"

adidas Companies Environment Footwear Germany Innovation Shoes Sustainability

Zalando divides its marketing department

Mar 30, 2021 / Germany

The changes take place after Zalando’s Head of Global Marketing, Barbara Daliri-Freyduni, has resigned, after being with the company since October 2019

Companies ecommerce Footwear Germany Marketing People Strategy

Joint campaign launched by Puma and Deichman

Mar 30, 2021 / Germany

Germany-based footwear giant Puma and the retailer Deichmann have launched the #WhateverSuitsYou campaign, featuring the American singer Bebe Rexha

Companies Deichmann Footwear Germany Marketing Partnerships Puma Shoes

adidas aims to have 9 out of 10 sustainable products by 2025

Mar 29, 2021 / Germany

The Germany-based sports brand has said that its under their new strategy, Own the Game, a target was set to have nine out of 10 products “sustainable” by 2025. This aim goes up from the current six out of 10

adidas Companies Footwear Germany Shoes Strategy

Zalando aims for 10% of Europe’s fashion market

Mar 24, 2021 / Germany

After what they called a strong financial year, the ecommerce giant significantly upgraded its growth ambitions and now aims to grow Gross Merchandise Volume (GMV) to more than 30 billion euros by 2025. Zalando are aiming for 10% of the European fashion market in the long-term

Brands Companies ecommerce Europe Fashion Germany Investment Results Sales Shoes Zalando

Manufacturing in Pirmasens is ending for Peter Kaiser

Mar 19, 2021 / Germany

New investors were announced for Peter Kaiser. In addition to the current CEO Stefan Frank, a couple of investors join the business: Hans-Joachim and Gisa Sander (husband and wife), founders of cosmetics company Wella. Pirmasens production line to shut down

Brands Companies Footwear Germany Investment Manufacturing Retail Shoes

Germany's manufacturing: new orders up by 1.4%

Mar 18, 2021 / Germany

According to provisional results from the Federal Statistical Office (Destatis), real (price adjusted) new orders increased by a seasonally and calendar adjusted 1.4% in January 2021 compared with December 2020

Economy Germany Manufacturing

Gallery in hybrid format in April

Mar 16, 2021 / Germany

Gallery SHOES & Fashion Industrial Showroom will be taking place from the 18th to the 20th of April 2021 in a concentrated form: as a special edition, spaciously laid out, three-day "Industrial Showroom" at the Areal Böhler in Düsseldorf

Companies Coronavirus - Covid19 Events Germany Online Shoes Trade fairs

Germany: retail turnover down by 4.5%

Mar 15, 2021 / Germany

According to provisional data by the Federal Statistical Office (Destatis), turnover in retail trade in January 2021 was lower than in December 2020

Companies Coronavirus - Covid19 Germany Retail

adidas expects strong 2021 recovery as growth returned in fourth quarter of 2020

Mar 11, 2021 / Germany

The Germany-based sportswear giant announced it returned to slight growth at constant currencies in the last quarter of 2020, supported by e-commerce and retail sales. adidas is expecting strong pick up in 2021

adidas Companies Coronavirus - Covid19 Footwear Germany

Retail associations merge in Germany

Mar 4, 2021 / Germany

The German retail associations representing apparel (BTE), footwear (BDSE) and leather goods (BLE) have decided to merge to form the BTE Handelsverband Textil, Schuh, Lederwaren (Trade association of textile, shoes and leather goods)

Coronavirus - Covid19 Fashion Footwear Germany Leather goods Organisations Retail Shoes

Birkenstock sells majority stake to the company behind LVMH

Mar 2, 2021 / Germany

The Germany-based lifestyle brand has reached an agreement to sell a majority stake in Birkenstock Group to L Catterton, the private equity firm, and its affiliates including Financière Agache, the family investment company of Bernard Arnault (owner of LVMH)

Acquisitions Birkenstock Brands Companies Footwear Germany Luxury LVMH Shoes

adidas to sell Reebok and focus on core brand

Feb 17, 2021 / Germany

As part of the development of its new five-year strategy, the Germany-based group has concluded its assessment of strategic alternatives for Reebok. As a result of the review, adidas has decided to begin a formal process aimed at divesting Reebok

adidas Brands Companies Germany Investment Reebok Shoes Sneakers Sportswear

Puma named European top employer for 2021

Feb 11, 2021 / Germany

The Germany-based sportswear company has been named Top Employer Europe for the second time in a row. Puma says this award highlights the company's efforts to provide an attractive workplace for its employees

Awards Brands Companies Employment Footwear Germany Management Puma Sneakers Sportswear

Germany: closed stores are the big issue for this industry

Premium ContentJan 26, 2021 / Germany

Currently holding the 10th position in the list of countries with more cases of peope infected with COVID-19 since the outbreak of the pandemic, Germany currently has a stern lockdown in place. We spoke with HDS/L - Federal Association of German Footwear and Leather Goods Industry to learn what is happening with the local industry

Companies Consumption Coronavirus - Covid19 Germany Manufacturing Retail

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