World Footwear


Puma launches first global campaign in 10 years

Apr 15, 2024 / Germany
The German-based sportswear company has recently launched the “See The Game Like We Do: FOREVER. FASTER.” campaign to reinforce its positioning as “the fastest sports brand” in the world

Deichmann reports record 2023 revenue

Mar 29, 2024 / Germany
Despite difficult market conditions, the shoe retailer ended 2023 on a strong note. On the back of this successful year, it will invest 324 million euros in 2024 to continue to modernise its business

Germany: footwear sales rose in 2023 but not yet to pre-pandemic levels

Mar 22, 2024 / Germany
Despite a series of bankruptcies, footwear retail sales in Germany increased in 2023 by around 4% to 11.6 billion euros. However, they still remain below pre-pandemic levels

adidas posts better-than-expected operating profit in 2023

Mar 14, 2024 / Germany
The German-based company reported a very challenging 2023, especially in the US market, but remains optimistic for a noticeable improvement in the second half of the current year

Tough times ahead for German shoemakers

Mar 8, 2024 / Germany
German footwear manufacturers are facing a challenging 2024, says HDS/L, highlighting only nominally higher 2023 sales and losses on imports, especially in the second half of the year

Puma achieves full year sales growth despite a weak fourth quarter

Feb 29, 2024 / Germany
Amid a “volatile environment”, Puma posted currency-adjusted sales growth of 6.6% year-on-year in 2023. Results would have been better had it not been for the devaluation of the Argentine peso in the last quarter, it added

adidas continues the release of Yeezy existing products

Feb 28, 2024 / Germany
The German-based sportswear company has announced a further release of Yeezy inventory with a range of existing products to be made available globally in phases over the coming weeks

Puma names new head of global brand strategy

Feb 15, 2024 / Germany
The German-based company has named Julie Legrand as Senior Director of Global Brand Strategy. She has been tasked with the definition and execution of Puma’s strategy to increase brand awareness

Germany Retail: despite some good news, retailers continue to worry

Premium ContentFeb 1, 2024 / World Footwear Reports
German retailers’ worries are not over. Despite a slight uptrend in the Textile, Clothing, and Footwear (TCF) Retail index, in line with the recent positive trend in consumer confidence indicators, their concerns go well beyond nominal performance and focus on whether inflation will continue to erode margins. Put simply, passing on costs to customers or closing down altogether is still keeping them up at night. As the first quarter is traditionally slow, and the volatile geopolitical situation could change at any moment, we are cautious about making near-term forecasts

Puma announces preliminary results for 2023

Jan 29, 2024 / Germany
The sportswear company highlighted the impact of the devaluation of the Argentine peso on its results, with currency-adjusted sales growth of 6.6% in 2023, as compared to the prior year

Owner of Athlete’s Foot acquires Lloyd Shoes

Jan 25, 2024 / Germany
The Swiss-based Arklyz Group has added another footwear brand to its portfolio by acquiring the German Lloyd Shoes from Ara Group, with all its operating subsidiaries

Birkenstock posts double-digit revenue growth

Jan 23, 2024 / Germany
The German footwear company reported a 20% increase in revenue for its fiscal 2023, as compared to the previous fiscal year, with growth across all regions and channels

New President of adidas North America has been announced

Jan 10, 2024 / Germany
adidas has announced John Miller’s return to the company as President of its North America division, effective immediately. He succeeds Rupert Campbell, who left three months ago

adidas appoints new Global Human Resources Head

Dec 21, 2023 / Germany
The German-based company has appointed Michelle Robertson as Executive Board member, responsible for Global Human Resources, People and Culture, effective from the 1st of January

Caprice acquires Peter Kaiser

Dec 21, 2023 / Germany
The Pirmasens-based footwear manufacturer Caprice has acquired Peter Kaiser, one of Europe’s oldest women’s shoe brands. The company was declared insolvent in 2020
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