World Footwear

Companies

Adidas launches digital Ozworld experience

Apr 8, 2022 Germany
Adidas launches digital Ozworld experience
To celebrate the release of the latest Ozworld collection, adidas Original has launched the world’s first personality-based AI-generated avatar creation platform
In collaboration with the cross-game avatar platform for metaverse Ready Player Me, adidas Original has conceived a "first-of-its-kind" online experience that will enable users to create their unique digital selves and use them freely across over 1 500 apps and games. Users are prompted to answer a series of questions, including picking their favourite Ozworld silhouette, and the platform translates that "input into a unique digital avatar that takes aesthetic inspiration from the collection’s dynamic visual codes".

Then, users are invited to animate their avatars, as well as try on and purchase sneakers from the collection. In addition, "every user can download their alter ego to deploy as stickers and GIFs across their social media accounts".

According to adidas’ statement, "championing new possibilities to create, collaborate, and belong, the Ozworld platform launch is the next bold step in adidas Originals’ ambition to create a truly open and optimistic Metaverse for all. As a leading voice for original thinking, the brand is opening up a unique new space for self-expression that is accessible and affordable for all".


Image Credits: news.adidas.com



Related Events

  • Jun
    3
    Jun 3-Jun 5, 2024 | Munich, Germany

    ISPO Munich

  • Jul
    4
    Jul 4-Jul 5, 2024 | Berlin, Germany

    Seek

  • Jul
    26
    Jul 26-Jul 29, 2024 | Düsseldorf, Germany

    Supreme W&M Düsseldorf

  • Jul
    27
    Jul 27-Jul 29, 2024 | Düsseldorf, Germany

    Neonyt Düsseldorf

Related Organizations

  • FILK - Research Institute of Leather and Plastic Sheeting

    FILK - Research Institute of Leather and Plastic Sheeting

    Germany
  • HDS/L - Federal Association of German Footwear and Leather Goods Industry

    HDS/L - Federal Association of German Footwear and Leather Goods Industry

    Germany
  • German Shoe Museum Hauenstein

    German Shoe Museum Hauenstein

    Germany
  • DLM Leather Museum Offenbach

    DLM Leather Museum Offenbach

    Germany