World Footwear

Companies

adidas names Chief Creative Officer

Mar 8, 2022 Germany
adidas names Chief Creative Officer
The sportswear company has announced the appointment of Alasdhair Willis to the position of Chief Creative Officer, effective April
Willis will be responsible for “shaping, defining and shepherding” the creative direction for the brand and its three major labels, respectively, Performance, Originals and Sportswear. The goal is to deliver consumers a unified adidas brand experience. Back in 2005, he headed the development of adidas by Stella McCartney project, remaining “integral to the growth and development of the partnership since its launch”.  

“Alasdhair is a true icon of the industry and together we have produced some of adidas’ most innovative work, so to now have him lead our design community and set the future of our brand expression is a wonderful thing. We are looking forward to seeing the influence of his unique creative vision, experience and expertise from developing and establishing some of the world’s most recognised brands”, expressed the Executive Board Member of Global Brands, Brian Grevy. Alasdhair Willis is known for his tenure as Creative Director of the British fashion heritage brand Hunter and as co-founder of the Wallpaper Magazine.

“Stepping into a permanent role at adidas and evolving our partnership is a great privilege and feels like an incredibly exciting and natural next step. The power and influence of the brand on sport, sports culture, and beyond is immeasurable. I welcome the opportunity to help establish a new era of design and brand leadership at adidas and, together with the team, take adidas to even higher levels” commented the newly-appointed Chief Creative Officer of adidas.


Image Credits: news.adidas.com

Related Events

  • Jun
    3
    Jun 3-Jun 5, 2024 | Munich, Germany

    ISPO Munich

  • Jul
    4
    Jul 4-Jul 5, 2024 | Berlin, Germany

    Seek

  • Jul
    26
    Jul 26-Jul 29, 2024 | Düsseldorf, Germany

    Supreme W&M Düsseldorf

  • Jul
    27
    Jul 27-Jul 29, 2024 | Düsseldorf, Germany

    Neonyt Düsseldorf

Related Organizations

  • DLM Leather Museum Offenbach

    DLM Leather Museum Offenbach

    Germany
  • Messe Düsseldorf GmbH

    Messe Düsseldorf GmbH

    Germany
  • BTE - Trade Association of Textile, Shoes and Leathergoods

    BTE - Trade Association of Textile, Shoes and Leathergoods

    Germany
  • PFI Germany -  Test and Research Institute Pirmasens

    PFI Germany - Test and Research Institute Pirmasens

    Germany