Metaverse
Clarks ventures into the metaverse
The British label has launched the Cicaverse immersive experience on Roblox to celebrate the children’s unisex sneaker style, Cica, in partnership with the metaverse development studio Melon
Asics and StepN launch co-branded NFT sneakers
The Japan-based company and the move-to-earn running app StepN have joined forces to release the Stepn x Asics NFT Sneaker Mystery Box collection exclusively on Binance NFT Marketplace
Fly London steps into the metaverse
The Portuguese footwear brand has taken its first steps into the metaverse with four mini-games and a shop on the Roblox platform, which will be accessible from the 31st of May
Nike and Rtfkt studio release first digital sneakers
The collection of eight co-branded digital sneakers, dubbed Nike Cryptokicks, is modelled after the Nike Dunk sneaker and signs the brand’s entrance into digital clothing
Adidas launches digital Ozworld experience
To celebrate the release of the latest Ozworld collection, adidas Original has launched the world’s first personality-based AI-generated avatar creation platform
Skechers to open experiential store in metaverse
The US-based footwear giant has announced that it will open an experiential store in the Fashion District of Decentraland, the Ethereum-based virtual world- 1
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Footwear Consumer 2030
A study reflecting on the main global consumer trends and the key changes for the footwear industry.
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