Metaverse

Ferragamo opens NFT booth in Soho's concept store

Jul 4, 2022 / Italy

The space, conceived as a new retail experience and creative hub, includes a hologram sneaker customization tool and an immersive NFT boot that allows customers to create their digital artwork

Companies Ferragamo Footwear Italy Luxury Metaverse Retail Sneakers

Burberry renews partnership with Myhtical Games

Jun 27, 2022 / United Kingdom

The luxury group revealed its second NFT collection with Mythical Games in its flagship Blankos Block Party. The collaboration includes social spaces for communities within the game

Burberry Companies Luxury Metaverse Partnerships United Kingdom

Balmain partners with digital artist Jeff Cole

Jun 23, 2022 / France

The French house is teaming up with the artist on the launch of exclusive artwork for the Balmain Unicorn sneaker. Balmain is yet another luxury brand to explore the metaverse

Brands Footwear France Luxury Metaverse Sneakers

Gucci unveils permanent Roblox residency

Jun 2, 2022 / Italy

The luxury house is expanding its presence on the virtual gaming platform through the immersive experience Gucci Town that contains digitized elements of the brand’s real-world offerings

Brands Companies Footwear Gucci Italy Kering Luxury Metaverse

Clarks ventures into the metaverse

May 18, 2022 / United Kingdom

The British label has launched the Cicaverse immersive experience on Roblox to celebrate the children’s unisex sneaker style, Cica, in partnership with the metaverse development studio Melon

Brands Clarks Digital Footwear Metaverse Online Partnerships United Kingdom

Asics and StepN launch co-branded NFT sneakers

May 10, 2022 / Japan

The Japan-based company and the move-to-earn running app StepN have joined forces to release the Stepn x Asics NFT Sneaker Mystery Box collection exclusively on Binance NFT Marketplace

Asics Companies Footwear Japan Metaverse Partnerships Technology

Fly London steps into the metaverse

May 9, 2022 / Portugal

The Portuguese footwear brand has taken its first steps into the metaverse with four mini-games and a shop on the Roblox platform, which will be accessible from the 31st of May

Brands Digital Footwear Metaverse Portugal Portuguese Shoes Technology

Nike and Rtfkt studio release first digital sneakers

May 3, 2022 / United States

The collection of eight co-branded digital sneakers, dubbed Nike Cryptokicks, is modelled after the Nike Dunk sneaker and signs the brand’s entrance into digital clothing

Brands Companies Footwear Innovation Metaverse Nike Partnerships Sneakers Technology United States

Adidas launches digital Ozworld experience

Apr 8, 2022 / Germany

To celebrate the release of the latest Ozworld collection, adidas Original has launched the world’s first personality-based AI-generated avatar creation platform

adidas Companies Digital Footwear Germany Innovation Metaverse Online Sportswear

Skechers to open experiential store in metaverse

Mar 16, 2022 / United States

The US-based footwear giant has announced that it will open an experiential store in the Fashion District of Decentraland, the Ethereum-based virtual world

Companies Footwear Investment Metaverse Online Skechers Sneakers Trademark United States

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