Partnerships
Nike donates 5 million US dollars to Obama Presidential Centre
The Nike Foundation is donating 5 million US dollars to create a public athletic facility in the new Obama’s Presidential Centre
Nike extends deal with Chinese Athletics Association
The giant sportswear brand and the Chinese Athletics Association (CAA) signed a long-term partnership extension through 2033
PVH in partnership with Fordham University
The New York-based company has announced a 1 million US dollars contribution to Fordham University’s Gabelli School of Business. The aim is to establish a leading academic hub for the study of Corporate Responsibility and Sustainability
Asics expands global tennis sponsorships
The Japan-based brand announced the sponsorship of Borna Coric and Caroline Garcia ahead of the start of the 2020 season. Iga Swiatek also joined Asics Tennis
Liverpool and Nike with multi-year partnership deal
The football team based in the northwest England announced a new multi-year partnerhsip with Nike, which becames its official kit supplier from the 2020-21 season onwards
Jordan Brand and Dior in collaboration
During the Fall 2020 Dior men's collection, Maison Dior and Dior men Artistic Director Kim Jones revealed the first silhouette for the forthcoming Jordan Brand x Dior collection: Air Jordan I High OG Dior
European Research and Technology Network launched
Under the auspice of the European Footwear Confederation (CEC), nine Footwear Technology Centres from across Europe have agreed to join forces to push forward the footwear research agenda in Europe
Prada for adidas limited edition
Prada and adidas unveil the first release of their partnership: the Prada Superstar sneaker and the Prada Bowling bag for adidas on sale as a duo from the 4th of December onwards
New Generation: meet Pedro Abrantes
Get to know the man behind ASPORTUGUESAS. From partnering with surfer McNamara to the participation in ModaLisboa and Portugal Fashion, learn the story of Pedro Abrantes
Limited edition bags by Joana Vasconcelos and Labuta
A limited and exclusive edition of leather bags designed by artist Joana Vasconcelos has been announced
adidas and Prada in collaboration
The announcement was made on Instagram with a suggestive tag and comment: #Pradaforadidas Coming soon.
Farfetch: exclusive partnership with Prada's Linea Rossa
A diverse catalogue of products by Prada's Linea Rossa will be available on Farfetch. A total of 155 pieces across men's, women's, accessories and skiwear segments
Arezzo sets a deal to distribute Vans in Brazil
VF entered in a deal with Arezzo & Co. to handle Vans' suppliers, logistics, distribution, franchising, e-commerce and store expansion in Brazil
Puma, Balmain and Cara Delevingne together
Brands Puma and Balmain join to debut their first creative collection with artist Cara Delevingne
adidas launches sneaker through Snapchat video game
For the release of its new baseball cleat the Germany-based sportswear giant has created a video game and partnered with Snapchat-
Footwear Consumer 2030
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