Partnerships
CCC Group invests in the Xpress Delivery company
The Polish-based footwear group will become a minority shareholder in Xpress Delivery, a company specializing in express delivery of parcels
Asics invests in Japanese insole makers
The Japanese sports footwear giant has financed the healthcare start up Japan HealthCare Co., Ltd, which has developed custom-made insoles created from photos of feet taken by a smartphone
Hush Puppies & Designer Brands in partnership
The two tags announced an exclusive distribution partnership for Hush Puppies in North America. This initiative will make DSW Designer Shoe Warehouse the exclusive in-store distributor of Hush Puppies by 2022
Skechers and Kansaïyamamoto team up on limited-edition collection
The two brands collaborated on a limited-edition collection of footwear inspired by the late Japanese designer Kansai Yamamoto. It was launched on the first anniversary of his passing, on the 21st of July
Zouri and O'Neill are teaming up
The North American brand joins the Portuguese brand to create a line of shoes with 12 unique models, which contain marine waste collected from Portuguese beaches
adidas and Lego team up to launch customised shoes
The two brands have partnered to present the LEGO adidas Originals Superstar: the new shoes from the partnership between adidas and Lego appear in the Superstar model with 17 base pieces to customize
Get to know the SciLED project
SciLED is about Footwear in the 21st century: new skills for the design of drastically improved comfort, sustainable, fashion-oriented and scientifically-led products, while promoting collaboration towards innovation and technological transfer among universities, companies and research centres
Virtual Gucci bag sold by more than 4.000 US dollars
The item was sold on Roblox, a video game platform and it cannot be used outside it. The Gucci Dionysus bag is not interchangeable and was more expensive than an original similar physical bag
Michael Ballack joins Skechers
Three-time German Footballer of the Year Michael Ballack has signed on to appear in Skechers marketing campaigns due to be launched in Germany and throughout Europe this year
Asics focused on new consumer oriented digital solutions
The Japanese-based sportswear brand has partnered with SessionCam, a Glassbox company, which provides digital experience analytics for web applications. The aim is to increase online traffic, sales, and customer retention
Alpargatas to acquire Ioasys
Alpargatas informed the market about the signature of a Memorandum of Understanding with binding effect, with the partners of Ioasys for the acquisition of 100% of its capital
New Balance appoints Creative Director for MADE In USA
New Balance has appointed Teddy Santis, owner and founder of New York-based fashion label Aimé Leon Dore, Creative director of its MADE In USA tagline
CFDA and Swarovski Foundation launch scholarship to support sustainable innovation
While celebrating the 25th Anniversary of the CFDA Scholarship Program, the Council of Fashion Designers of America (CFDA) is partnering with the Swarovski Foundation to create the Re: GENERATION Innovation Scholar Award
Joint campaign launched by Puma and Deichman
Germany-based footwear giant Puma and the retailer Deichmann have launched the #WhateverSuitsYou campaign, featuring the American singer Bebe Rexha
Marita Moreno is in the biggest fashion game in the world
It is one of the most famous virtual fashion games. It's called Covet Fashion and it allows users to create a dream virtual wardrobe and bring some of those pieces to real life-
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Footwear Consumer 2030
A study reflecting on the main global consumer trends and the key changes for the footwear industry.
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