Partnerships
Vans and Karl Lagerfeld in collaboration
The launch of an exclusive Vans x Karl Lagerfeld capsule collection for Fall 2017, featuring 12 styles was just announced by the two brands
How to get footwear consumers attention
Having a great product with valuable features, being creative and promoting marketing initiatives is necessary to attract consumers attention
Selena Gomez stars in Coach campaign
The New-York based luxury house announced Selena Gomez as the face of the brand's Fall 2017 advertising campaign, presenting a series of images set in New York City
Farfetch and Condé Nast announce partnership
With this new deal Condé Nast's premium editorial content and Farfetch's global e-commerce platform will be added together to create a new editorial shopping experience
ISlide expands distribution network
The Boston based footwear-company announces new deals with important retailers Neiman Marcus, LIDS, Urban Outfitters and Fanatics
Fly London presents Interstellar
This collection is the result of a partnership between the famous footwear brand and Portuguese plastic artist Cristina Rodrigues
Puma partners with Cramer
In early 2017, the sportswear giant launched a loyalty program to recruit Puma soccer players. Now, to mark the launch of the program they joined with experience agency Cramer to reimagine what shoe packaging could be
Reebok presents plant-based footwear
Global fitness brand Reebok announced its Cotton + Corn sustainable products initiative, which will bring plant-based footwear to the market later this year
Pentland invests in SeaVees
The UK-based footwear company has announced it will be investing in the Californian casual lifestyle sneaker brand
Skechers with renewed partnerships
The Performance division has announced a multi-year partnership extension of title sponsorship of the Los Angeles Marathon. This follows the 5-year contract extension with Go Golf brand ambassador and PGA Pro Billy Andrade
Kenya and Bangladesh to strengthen trade relations
According to the Leathergoods & Footwear Manufacturers & Exports Association of Bangladesh (LFMEAB) the African country is focusing in the Bangladeshi Leather sector
New Balance teams up with New Era Cap
The two brands launched a new collaboration for 2017 that will include limited-edition products for baseball players
Launch of new Erasmus+ project on digital skills
CEC, the European Confederation of the Footwear Industry, has announced the new project on Digital Skills for Textile, Clothing, Leather, and Footwear Industries
Vans with 50 000 US dollars high school program
The US-based footwear manufacturer is sponsoring its eighth annual Vans Custom Culture art competition, inviting high school art students to embrace creativity
JC Penney and Nike team up for shop-in-shops
The two companies have gathered efforts to create inspiring Nike brand shop environments in over 600 JC Penney stores-
Footwear Consumer 2030
A study reflecting on the main global consumer trends and the key changes for the footwear industry.
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World Footwear Public Calendar
Click here to subscribe an updated version of the calendar displaying the footwear trade shows.
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ARS ARPEL
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