World Footwear

Marketing

Rosana Perán Bazán (Fice & Pikolinos): price is a short-term advantage but added value is forever

Premium ContentJan 3, 2023 / Spain
Watch the interview with Rosana Perán Bazán, FICE President & Grupo Pikolinos Vice-President. We had a nice conversation with Rosana to understand the state of the footwear industry in Spain, and discuss some of the pressing issues of the footwear industry

Viva Magenta is the colour of the year 2023

Dec 13, 2022 / World
Pantone selected Viva Magenta 18-1750 as the colour for 2023, taking inspiration from nature to galvanize "our spirit" and help us "build our inner strength", thus encouraging us to write our narratives

Rack Room Shoes strengthens merchandising team

Aug 10, 2022 / United States
The US-based retail chain has strengthened its merchant team, promoting Melanie Ortlieb to Senior Director of Planning and Allocation and three senior buyers from the merchandising team

Hoka unveils global marketing campaign

Jun 22, 2022 / United States
The division of Deckers Brands launched the global platform Fly Human Fly to invite runners of all abilities to experience running as an experience of joy, optimist and limitless possibilities

Digital to grow their share in footwear sales

Premium ContentMay 30, 2022 / Business Conditions Survey
About two-thirds of the experts accounted for during the latest edition of the World Footwear Business Conditions Survey believe that digital retail channels will increase their share in footwear sales in the next three years

Portuguese footwear honours the national culture

Mar 18, 2022 / Portugal
The latest campaign promoted by APICCAPS pays homage to the works and main artists of the Portuguese scene, reinforcing the premise that the footwear industry is an ally of art

The Journey: get to know Portuguese Leather Goods

Oct 12, 2021 / Portugal
APICCAPS has just launched a new campaign for the leather goods sector. It is called The Journey. Watch the video here

Caleres with new Senior Vice President for Customer Marketing

Oct 8, 2021 / United States
Suzy Cirulis was named Senior Vice President for Customer Marketing and will lead the company’s customer marketing efforts across the entire Caleres portfolio

Skechers and Kansaïyamamoto team up on limited-edition collection

Jul 27, 2021 / United States
The two brands collaborated on a limited-edition collection of footwear inspired by the late Japanese designer Kansai Yamamoto. It was launched on the first anniversary of his passing, on the 21st of July

Zalando divides its marketing department

Mar 30, 2021 / Germany
The changes take place after Zalando’s Head of Global Marketing, Barbara Daliri-Freyduni, has resigned, after being with the company since October 2019

Joint campaign launched by Puma and Deichman

Mar 30, 2021 / Germany
Germany-based footwear giant Puma and the retailer Deichmann have launched the #WhateverSuitsYou campaign, featuring the American singer Bebe Rexha

Sam Edelman debuts new slipper collection

Jan 29, 2021 / United States
Designed bearing in mind the customers changing lifestyle, Sam Edelman is presenting a collection of seven styles featured in an array of luxe faux fur, soft knit, faux shearling and satin materials

DiVERGE shoes in new Clooney movie

Jan 12, 2021 / Portugal
In the new film starred by George Clooney another character is shining: the Portuguese brand DiVERGE and its shoes

Live shopping: a new business model

Dec 16, 2020 / China
This format of video streaming commerce is becoming very popular, especially in China. Marketing companies want to take this digital strategy across borders, focusing on hitting the European and the US markets

Checklist to work with Influencers: are you ticking all the boxes?

Premium ContentJul 3, 2020 / World Footwear Reports
After choosing the right influencer to work with your brand you will need to be clear about the strategy to implement. Today we bring you a golden checklist to work with influencers
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