Marketing
Rosana Perán Bazán (Fice & Pikolinos): price is a short-term advantage but added value is forever
Watch the interview with Rosana Perán Bazán, FICE President & Grupo Pikolinos Vice-President. We had a nice conversation with Rosana to understand the state of the footwear industry in Spain, and discuss some of the pressing issues of the footwear industry
Viva Magenta is the colour of the year 2023
Pantone selected Viva Magenta 18-1750 as the colour for 2023, taking inspiration from nature to galvanize "our spirit" and help us "build our inner strength", thus encouraging us to write our narratives
Rack Room Shoes strengthens merchandising team
The US-based retail chain has strengthened its merchant team, promoting Melanie Ortlieb to Senior Director of Planning and Allocation and three senior buyers from the merchandising team
Hoka unveils global marketing campaign
The division of Deckers Brands launched the global platform Fly Human Fly to invite runners of all abilities to experience running as an experience of joy, optimist and limitless possibilities
Digital to grow their share in footwear sales
About two-thirds of the experts accounted for during the latest edition of the World Footwear Business Conditions Survey believe that digital retail channels will increase their share in footwear sales in the next three years
Portuguese footwear honours the national culture
The latest campaign promoted by APICCAPS pays homage to the works and main artists of the Portuguese scene, reinforcing the premise that the footwear industry is an ally of art
The Journey: get to know Portuguese Leather Goods
APICCAPS has just launched a new campaign for the leather goods sector. It is called The Journey. Watch the video here
Caleres with new Senior Vice President for Customer Marketing
Suzy Cirulis was named Senior Vice President for Customer Marketing and will lead the company’s customer marketing efforts across the entire Caleres portfolio
Skechers and Kansaïyamamoto team up on limited-edition collection
The two brands collaborated on a limited-edition collection of footwear inspired by the late Japanese designer Kansai Yamamoto. It was launched on the first anniversary of his passing, on the 21st of July
Joint campaign launched by Puma and Deichman
Germany-based footwear giant Puma and the retailer Deichmann have launched the #WhateverSuitsYou campaign, featuring the American singer Bebe Rexha
Sam Edelman debuts new slipper collection
Designed bearing in mind the customers changing lifestyle, Sam Edelman is presenting a collection of seven styles featured in an array of luxe faux fur, soft knit, faux shearling and satin materials
DiVERGE shoes in new Clooney movie
In the new film starred by George Clooney another character is shining: the Portuguese brand DiVERGE and its shoes
Live shopping: a new business model
This format of video streaming commerce is becoming very popular, especially in China. Marketing companies want to take this digital strategy across borders, focusing on hitting the European and the US markets
Checklist to work with Influencers: are you ticking all the boxes?
After choosing the right influencer to work with your brand you will need to be clear about the strategy to implement. Today we bring you a golden checklist to work with influencers-
Footwear Consumer 2030
A study reflecting on the main global consumer trends and the key changes for the footwear industry.
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World Footwear Public Calendar
Click here to subscribe an updated version of the calendar displaying the footwear trade shows.
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Media Partners
Media Partners
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ARS ARPEL
SERMA
Shoes Report
UNIT Publishing House