World Footwear

Marketing

Zalando divides its marketing department

Mar 30, 2021 / Germany
The changes take place after Zalando’s Head of Global Marketing, Barbara Daliri-Freyduni, has resigned, after being with the company since October 2019

Joint campaign launched by Puma and Deichman

Mar 30, 2021 / Germany
Germany-based footwear giant Puma and the retailer Deichmann have launched the #WhateverSuitsYou campaign, featuring the American singer Bebe Rexha

Sam Edelman debuts new slipper collection

Jan 29, 2021 / United States
Designed bearing in mind the customers changing lifestyle, Sam Edelman is presenting a collection of seven styles featured in an array of luxe faux fur, soft knit, faux shearling and satin materials

DiVERGE shoes in new Clooney movie

Jan 12, 2021 / Portugal
In the new film starred by George Clooney another character is shining: the Portuguese brand DiVERGE and its shoes

Live shopping: a new business model

Dec 16, 2020 / China
This format of video streaming commerce is becoming very popular, especially in China. Marketing companies want to take this digital strategy across borders, focusing on hitting the European and the US markets

Checklist to work with Influencers: are you ticking all the boxes?

Premium ContentJul 3, 2020 / World Footwear Reports
After choosing the right influencer to work with your brand you will need to be clear about the strategy to implement. Today we bring you a golden checklist to work with influencers

How to choose the right influencer?

Premium ContentJul 2, 2020 / World Footwear Reports
The World Footwear recently launched the Study "Influence marketing as a strategy" presenting all the bits and pieces around the importance of digital influence in the current business’ environment

Influence Marketing: What strategy to employ?

Premium ContentJun 30, 2020 / World Footwear Reports
Influence marketing will only work if the brand understands its origin. The selection process of an influencer must involve a careful identification of the brand objectives and the influencer's aesthetics and profile

Are you familiar with Influence Marketing?

Premium ContentJun 26, 2020 / World Footwear Reports
Do you know Influence Marketing can be a business strategy? Would it be suitable for your company? Today we bring you a new study by the World Footwear which focus on the bits and pieces of Influence Marketing

Merrell names Janice Tennant as Chief Marketing Officer

Jun 26, 2020 / United States
Merrell, a division of Wolverine announced the appointment of Janice Tennant to the position of Chief Marketing Officer, reporting directly to Merrell’s global brand president, Chris Hufnagel, and joining the brand’s Senior Leadership Team
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