Marketing

Zalando divides its marketing department

Mar 30, 2021 / Germany

The changes take place after Zalando’s Head of Global Marketing, Barbara Daliri-Freyduni, has resigned, after being with the company since October 2019

Companies ecommerce Footwear Germany Marketing People Strategy

Joint campaign launched by Puma and Deichman

Mar 30, 2021 / Germany

Germany-based footwear giant Puma and the retailer Deichmann have launched the #WhateverSuitsYou campaign, featuring the American singer Bebe Rexha

Companies Deichmann Footwear Germany Marketing Partnerships Puma Shoes

Sam Edelman debuts new slipper collection

Jan 29, 2021 / United States

Designed bearing in mind the customers changing lifestyle, Sam Edelman is presenting a collection of seven styles featured in an array of luxe faux fur, soft knit, faux shearling and satin materials

Brands Caleres Companies Coronavirus - Covid19 Marketing Retail Sales United States

DiVERGE shoes in new Clooney movie

Jan 12, 2021 / Portugal

In the new film starred by George Clooney another character is shining: the Portuguese brand DiVERGE and its shoes

Brands Companies Footwear Marketing Portugal Portuguese Shoes Shoes

Live shopping: a new business model

Dec 16, 2020 / China

This format of video streaming commerce is becoming very popular, especially in China. Marketing companies want to take this digital strategy across borders, focusing on hitting the European and the US markets

Brands China Companies Digital ecommerce Fashion Influence Marketing Marketing Partnerships Retail Social Media Strategy Technology

Checklist to work with Influencers: are you ticking all the boxes?

Premium ContentJul 3, 2020 / World Footwear Reports

After choosing the right influencer to work with your brand you will need to be clear about the strategy to implement. Today we bring you a golden checklist to work with influencers

Influence Marketing Internet Investment Management Marketing Partnerships World Footwear Reports

How to choose the right influencer?

Premium ContentJul 2, 2020 / World Footwear Reports

The World Footwear recently launched the Study "Influence marketing as a strategy" presenting all the bits and pieces around the importance of digital influence in the current business’ environment

Influence Marketing Internet Investment Management Marketing Partnerships World Footwear Reports

Influence Marketing: What strategy to employ?

Premium ContentJun 30, 2020 / World Footwear Reports

Influence marketing will only work if the brand understands its origin. The selection process of an influencer must involve a careful identification of the brand objectives and the influencer's aesthetics and profile

Companies Influence Marketing Internet Investment Management Marketing Partnerships World Footwear Reports

Are you familiar with Influence Marketing?

Premium ContentJun 26, 2020 / World Footwear Reports

Do you know Influence Marketing can be a business strategy? Would it be suitable for your company? Today we bring you a new study by the World Footwear which focus on the bits and pieces of Influence Marketing

Companies Influence Marketing Management Marketing Special Reports World Footwear Reports

Merrell names Janice Tennant as Chief Marketing Officer

Jun 26, 2020 / United States

Merrell, a division of Wolverine announced the appointment of Janice Tennant to the position of Chief Marketing Officer, reporting directly to Merrell’s global brand president, Chris Hufnagel, and joining the brand’s Senior Leadership Team

Companies Footwear Management Marketing Merrell People Shoes United States

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