Marketing
Rack Room Shoes strengthens merchandising team
The US-based retail chain has strengthened its merchant team, promoting Melanie Ortlieb to Senior Director of Planning and Allocation and three senior buyers from the merchandising team
Hoka unveils global marketing campaign
The division of Deckers Brands launched the global platform Fly Human Fly to invite runners of all abilities to experience running as an experience of joy, optimist and limitless possibilities
Digital to grow their share in footwear sales
About two-thirds of the experts accounted for during the latest edition of the World Footwear Business Conditions Survey believe that digital retail channels will increase their share in footwear sales in the next three years
Portuguese footwear honours the national culture
The latest campaign promoted by APICCAPS pays homage to the works and main artists of the Portuguese scene, reinforcing the premise that the footwear industry is an ally of art
The Journey: get to know Portuguese Leather Goods
APICCAPS has just launched a new campaign for the leather goods sector. It is called The Journey. Watch the video here
Caleres with new Senior Vice President for Customer Marketing
Suzy Cirulis was named Senior Vice President for Customer Marketing and will lead the company’s customer marketing efforts across the entire Caleres portfolio
Skechers and Kansaïyamamoto team up on limited-edition collection
The two brands collaborated on a limited-edition collection of footwear inspired by the late Japanese designer Kansai Yamamoto. It was launched on the first anniversary of his passing, on the 21st of July
Joint campaign launched by Puma and Deichman
Germany-based footwear giant Puma and the retailer Deichmann have launched the #WhateverSuitsYou campaign, featuring the American singer Bebe Rexha
Sam Edelman debuts new slipper collection
Designed bearing in mind the customers changing lifestyle, Sam Edelman is presenting a collection of seven styles featured in an array of luxe faux fur, soft knit, faux shearling and satin materials
DiVERGE shoes in new Clooney movie
In the new film starred by George Clooney another character is shining: the Portuguese brand DiVERGE and its shoes
Live shopping: a new business model
This format of video streaming commerce is becoming very popular, especially in China. Marketing companies want to take this digital strategy across borders, focusing on hitting the European and the US markets
Checklist to work with Influencers: are you ticking all the boxes?
After choosing the right influencer to work with your brand you will need to be clear about the strategy to implement. Today we bring you a golden checklist to work with influencers
How to choose the right influencer?
The World Footwear recently launched the Study "Influence marketing as a strategy" presenting all the bits and pieces around the importance of digital influence in the current business’ environment
Influence Marketing: What strategy to employ?
Influence marketing will only work if the brand understands its origin. The selection process of an influencer must involve a careful identification of the brand objectives and the influencer's aesthetics and profile-
Footwear Consumer 2030
A study reflecting on the main global consumer trends and the key changes for the footwear industry.
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World Footwear Public Calendar
Click here to subscribe an updated version of the calendar displaying the footwear trade shows.
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