Marketing
Romika, Westland and Gerry Weber brands to be marketed under the Josef Seibel umbrella
The German shoe manufacturer Josef Siebel has announced that it will consolidate and market the Romika, Westland and Gerry Weber brands under the company's name from the fall/winter 2024 season
Timberland appoints new Chief Marketing Officer
The footwear brand, owned by VF Corp, has announced the appointment of Maisie Willoughby as its new Vice President and Chief Marketing Officer, effective from the 16th of October
Puma reorganizes its global marketing organization
This major reorganization of Puma’s global marketing organization includes the relocation of the Brand Management and Marketing Operations from Boston to the Germany's headquarters
Keds undergoes brand refresh and expands product range
The sneaker brand, owned by Designer Brands, has announced a brand refresh to better express its core values, as well as the release of a new collection inspired by the iconic Keds Champion
TOWORKFOR unveils sustainability project
The Portuguese safety footwear brand made use of the International Day of Forests to unveil its new sustainability project – “TOWORKFOR THE PLANET” – as well as its new environmental goals
Rosana Perán Bazán (Fice & Pikolinos): price is a short-term advantage but added value is forever
Watch the interview with Rosana Perán Bazán, FICE President & Grupo Pikolinos Vice-President. We had a nice conversation with Rosana to understand the state of the footwear industry in Spain, and discuss some of the pressing issues of the footwear industry
Viva Magenta is the colour of the year 2023
Pantone selected Viva Magenta 18-1750 as the colour for 2023, taking inspiration from nature to galvanize "our spirit" and help us "build our inner strength", thus encouraging us to write our narratives
Rack Room Shoes strengthens merchandising team
The US-based retail chain has strengthened its merchant team, promoting Melanie Ortlieb to Senior Director of Planning and Allocation and three senior buyers from the merchandising team
Hoka unveils global marketing campaign
The division of Deckers Brands launched the global platform Fly Human Fly to invite runners of all abilities to experience running as an experience of joy, optimist and limitless possibilities
Digital to grow their share in footwear sales
About two-thirds of the experts accounted for during the latest edition of the World Footwear Business Conditions Survey believe that digital retail channels will increase their share in footwear sales in the next three years
Portuguese footwear honours the national culture
The latest campaign promoted by APICCAPS pays homage to the works and main artists of the Portuguese scene, reinforcing the premise that the footwear industry is an ally of art
The Journey: get to know Portuguese Leather Goods
APICCAPS has just launched a new campaign for the leather goods sector. It is called The Journey. Watch the video here
Caleres with new Senior Vice President for Customer Marketing
Suzy Cirulis was named Senior Vice President for Customer Marketing and will lead the company’s customer marketing efforts across the entire Caleres portfolio
Skechers and Kansaïyamamoto team up on limited-edition collection
The two brands collaborated on a limited-edition collection of footwear inspired by the late Japanese designer Kansai Yamamoto. It was launched on the first anniversary of his passing, on the 21st of July
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Footwear Consumer 2030
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