"This acquisition represents another important step in Alpargatas' digital transformation, with a focus on user experience", as Ioasys is a end-to-end digital solutions in terms of user experience.

Ioasys will continue to operate independently, serving its current customer base and prospecting new ones. To serve Alpargatas, a dedicated team will be created to enhance the growth of the Havaianas brand in the pillars of global expansion, acceleration of online sales and extension of the product portfolio.

The value attributed to 100% of Ioasys' share capital is up to 200 million Brazilian Real (roughly 31 million euros), with payment over five years, which will be paid partly in cash and partly in Alpargatas shares.

Founded in Belo Horizonte (Brazil) in 2012, Ioasys is working in "end-to-end digital solutions and a strong culture centred on the user experience". The company develops "talents with a differentiated platform for recruiting and training in digital solutions and agile methodologies", while counting with more than 220 employees. Ioasys refers to Ioasys Desenvolvimento de Software Ltda. and Innovation Oasys Desenvolvimento de Sistemas Ltda