World Footwear

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Hush Puppies & Designer Brands in partnership

Aug 6, 2021 United States
Hush Puppies & Designer Brands in partnership
The two tags announced an exclusive distribution partnership for Hush Puppies in North America. This initiative will make DSW Designer Shoe Warehouse the exclusive in-store distributor of Hush Puppies by 2022
“We are thrilled to launch this partnership and have our line of optimistic, colorful, and comfortable products exclusively available at DSW stores across the US and Canada. DSW’s strong position as a footwear industry mainstay makes them the ideal retailer to reintroduce our iconic brand to the next generation of Hush Puppies consumers”, commented Kate Pinkham, General Manager & Vice President of Hush Puppies.

“Hush Puppies is a wonderful brand for Millennials who desire both style and comfort in their busy, on-the-go lifestyles. We continue to deliver differentiated products to our customers, and this exciting new partnership between DSW and Wolverine Worldwide is a great opportunity to further build our robust assortment of brands that meet all our customers’ needs. DSW customers have enjoyed Hush Puppies for years, and we are delighted to become the sole physical destination for this iconic brand in North America”, added DSW’s Chief Merchandising Officer Jim Weinberg.

Designer Brands has a network of stores with more than 600 locations in the US and Canada, and operates in Canada through both DSW and The Shoe Company. In addition to its brick-and-mortar presence, DSW continues to grow its omnichannel business, with more than 400 million ecommerce site visits a year and 30 million loyal VIP members.

Hush Puppies
launched in 1958 with its iconic basset hound and a line of comfortable, colourful suede shoes made for the weekend. Hush Puppies have been worn around the world in over 550 stores across 45 countries.

Hush Puppies will continue to sell on its eCommerce site, www.HushPuppies.com, as well as internationally, but will exit all other North American wholesale operations effective from the 1st of January 2022.

Image credits: models.com

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