Partnerships
Timberland & Savory Institute partner to build regenerative leather supply chain
Next Fall Timberland will launch a collection of boots made with leather from verified regenerative ranches sourced through Savory's Minnesota Hub, Thousand Hills Lifetime Grazed
Leslie Gallin exits Informa
The President of footwear is leaving Informa after a decade at the helm of the FN Platform trade show in Las Vegas
Skechers collaborates with Goodyear on footwear
Global footwear brand Skechers is building on the technology in its footwear through a new collaboration with The Goodyear Rubber & Tire Company
Vibram and Pensole with multi-year partnership
The rubber soles manufacturer has signed a multi-year partnership agreement with Pensole Academy which should kick off in the current year
Puma signs first American professional soccer team
New Mexico United will become the first American professional soccer team to partner with Puma
Louis Vuitton and NBA in partnership
The France-based luxury label has announced a partnership with the US National Basketball Association (NBA). Louis Vuitton will also become the official Trophy Travel Case Provider
Nike donates 5 million US dollars to Obama Presidential Centre
The Nike Foundation is donating 5 million US dollars to create a public athletic facility in the new Obama’s Presidential Centre
Nike extends deal with Chinese Athletics Association
The giant sportswear brand and the Chinese Athletics Association (CAA) signed a long-term partnership extension through 2033
PVH in partnership with Fordham University
The New York-based company has announced a 1 million US dollars contribution to Fordham University’s Gabelli School of Business. The aim is to establish a leading academic hub for the study of Corporate Responsibility and Sustainability
Asics expands global tennis sponsorships
The Japan-based brand announced the sponsorship of Borna Coric and Caroline Garcia ahead of the start of the 2020 season. Iga Swiatek also joined Asics Tennis
Liverpool and Nike with multi-year partnership deal
The football team based in the northwest England announced a new multi-year partnerhsip with Nike, which becames its official kit supplier from the 2020-21 season onwards
Jordan Brand and Dior in collaboration
During the Fall 2020 Dior men's collection, Maison Dior and Dior men Artistic Director Kim Jones revealed the first silhouette for the forthcoming Jordan Brand x Dior collection: Air Jordan I High OG Dior
European Research and Technology Network launched
Under the auspice of the European Footwear Confederation (CEC), nine Footwear Technology Centres from across Europe have agreed to join forces to push forward the footwear research agenda in Europe
Prada for adidas limited edition
Prada and adidas unveil the first release of their partnership: the Prada Superstar sneaker and the Prada Bowling bag for adidas on sale as a duo from the 4th of December onwards
New Generation: meet Pedro Abrantes
Get to know the man behind ASPORTUGUESAS. From partnering with surfer McNamara to the participation in ModaLisboa and Portugal Fashion, learn the story of Pedro Abrantes-
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