Partnerships
Kohl’s and Sephora announce long-term strategic partnership
Sephora plans to open 200 shops inside Kohl's locations by next fall, and to increase it to about 850 shops by 2023. Sephora will also launch on Kohl's website next year, offering more than 100 beauty brands
Live shopping: a new business model
This format of video streaming commerce is becoming very popular, especially in China. Marketing companies want to take this digital strategy across borders, focusing on hitting the European and the US markets
DiaSHOE project: improving the quality of life of people with diabetes
The European Footwear Confederation and its partners from Czechia, Germany, Poland, Portugal, Spain and Romania kicked off the new Erasmus+ project DiaSHOE, intended to support footwear manufacturers, patients, healthcare workers, and shoe-store clerks to tackle the issue through prevention and skills development
Under Armour and Stephen Curry launch Curry Brand
The Baltimore-based sportswear brand in partnership with three-time NBA champion and two-time Most Valuable Player Stephen Curry, announced the creation and launch of the Curry Brand
Maison Margiela and Reebok in multi season partnership
The Paris-based luxury house and the sports giant, owned by adidas, have entered into a partnership, which will focus on expanding the limits of footwear, inspired by our collaboration dedicated to experimental and progressive craftsmanship
Nicolas Kirkwood to become independent from LVMH
The British-based footwear designer and the French luxury conglomerate LVMH will go separate paths going forward. LVMH acquired the Nicolas Kirkwood label in 2013
Leather Naturally and IULTCS announce close collaboration
Global leather organizations, The International Union of Leather Technologists and Chemists Societies (IULTCS) and Leather Naturally, announce that they will intensify their collaboration in the field of leather education
Checklist to work with Influencers: are you ticking all the boxes?
After choosing the right influencer to work with your brand you will need to be clear about the strategy to implement. Today we bring you a golden checklist to work with influencers
How to choose the right influencer?
The World Footwear recently launched the Study "Influence marketing as a strategy" presenting all the bits and pieces around the importance of digital influence in the current business’ environment
Influence Marketing: What strategy to employ?
Influence marketing will only work if the brand understands its origin. The selection process of an influencer must involve a careful identification of the brand objectives and the influencer's aesthetics and profile
Cooperation is the new trend
The recovery phase that almost every business is about to face requires a rethinking of their business model, but it also provides an opportunity to make a real change in the way businesses are conducted. Cooperation can be the key in many fields
Timberland & Savory Institute partner to build regenerative leather supply chain
Next Fall Timberland will launch a collection of boots made with leather from verified regenerative ranches sourced through Savory's Minnesota Hub, Thousand Hills Lifetime Grazed
Leslie Gallin exits Informa
The President of footwear is leaving Informa after a decade at the helm of the FN Platform trade show in Las Vegas
Skechers collaborates with Goodyear on footwear
Global footwear brand Skechers is building on the technology in its footwear through a new collaboration with The Goodyear Rubber & Tire Company
Vibram and Pensole with multi-year partnership
The rubber soles manufacturer has signed a multi-year partnership agreement with Pensole Academy which should kick off in the current year-
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Footwear Consumer 2030
A study reflecting on the main global consumer trends and the key changes for the footwear industry.
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World Footwear Public Calendar
Click here to subscribe an updated version of the calendar displaying the footwear trade shows.
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