World Footwear

Partnerships

UCLA and Under Armour announce agreement

May 24, 2016 / United States
The University of California, Los Angeles and the sportswear giant have set up a new 15-year performance footwear and apparel agreement

Vans and Nintendo in collaboration

May 12, 2016 / United States
The new sneakers line is aimed at the game lovers and is part of Vans intense activity of partnerships with pop culture entities

Under Armour and Bryce Harper continue together

May 12, 2016 / United States
The Baltimore-based company has extended its partnership with Bryce Harper, one of baseball’s brightest young stars

Asics to be national partner of Girls on the Run

May 2, 2016 / United States
The non profit organization working with young girls has announced the extension of the partnership with Asics, who will become its National Footwear Partner

FFANY names winners of scholarship

Apr 28, 2016 / United States
The Fashion Footwear Association of New York (FFANY) and Arsutoria School in Milan have announced the winners and finalists of the 2016 Joseph C. Moore Footwear Scholarship

Crocs expands #FindYourFun global marketing campaign

Apr 1, 2016 / United States
The second year of the campaign celebrates the iconic Crocs clog and showcases new footwear styles for the whole family

Portuguese footwear at the heart of Moda Lisboa

Mar 11, 2016 / Portugal
In its most recent edition and while it celebrates its 25th anniversary, Moda Lisboa will once again showcase the results of the partnerships between the footwear industry and many Portuguese designers

adidas and Wanderlust announced integrated partnership

Feb 25, 2016 / United States
The sportswear giant and the producer of large-scale lifestyle festival events focusing on yoga, music and wellness, established a multi-year partnership focusing on the millennial athletic enthusiasts

Columbia Sportswear’s Chinese joint venture appoints GM

Feb 10, 2016 / China
The US-based company and the subsidiary of Swire Pacific Limited announced the appointment of Jason Zhu as General Manager of their China joint venture - Columbia Sportswear Commercial (Shanghai) Co. Ltd.

Nike grants 1.6 million US dollars to support students

Feb 8, 2016 / United States
Nike and the Nike School Innovation Fund awarded a total of 1.6 million US dollars in grants to 71 Oregon high schools

Tennis Canada and Fila announce major national partnership

Feb 4, 2016 / Canada
As part of the partnership Fila will become official athletic apparel and footwear partner of Tennis Canada

Christian Louboutin with capsule edition for Moda Operandi

Feb 3, 2016 / United States
As part of its 5th anniversary celebration, luxury e-commerce site Moda Operandi has paired with five designers to create limited edition and exclusive capsule collections

Pensole partners with LEVI’s footwear

Jan 6, 2016 / United States
SOLLECTION is a four-week intensive immersion class in which 12 designers will create six shoes in three categories for Levi’s Footwear to be retailed by the brand

NEWALK project presents results

Dec 30, 2015 / Portugal
Areas of research included materials, components and technology for footwear

Geox plans to open 350 stores in China

Dec 4, 2015 / China
The Italy-based shoemaker has signed a distribution agreement with Hong Kong listed Pou Sheng International to set up more than 300 stores in Mainland China by 2020
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