Partnerships
Asics invests in conductivity textiles
The Japan-based footwear company has made its first investment, taking a stake in AI SILK Corporation, a venture company affiliated with Tohoku University and focused on developing conductive textiles
Crocs with new Drew Barrymore campaign
The Color-Block Collection is the first of two celebrity product collaborations. The line, which includes special-edition footwear styles for women and children, was designed in partnership with Drew Barrymore, an ambassador for the brand's "Come As You Are" campaign
UITIC Congress: Call for Papers is a great success
Ninety-five abstracts received during the Call for Papers reveal the increasing interest of the footwear industry for the UITIC Congress
Under Armour together with Team Canada
The Canadian Olympic Committee announced Under Armour as the Official High Performance Footwear Supplier for their Team Canada for the next eight years
Flex’s new factory to add thousands of jobs
The multinational manufacturer expects to create 6 000 jobs at its new plant in Jalisco. The new factory will be dedicated to make high-tech footwear for Nike
Aldo and Global Citizen team up to drive access to education
Aldo, a global player in fashion footwear and accessories, is joining forces with Global Citizen, an international advocacy organization. As a result, a limited edition of the Mx. sneakers is being launched to take a stand on equal access to education with their Give Back, Move Forward campaign
Clarks' new in-store tracking inventory system
The aim of the footwear manufacturer and retailer is to improve the in-store response times and assistant productivity. The system is based on in-store tablets for staff
Foot Locker and Nike join to elevate customer experience
Foot Locker and Nike are moving into an elevated partnership model. The two companies are again joining forces to offer new experiences to consumers through innovative in-store and pop-up opportunities
Cole Haan builds up presence in China
The global lifestyle and accessories brand and retailer announced a long-term retail, wholesale and e-commerce distribution agreement with a subsidiary company of Sitoy Group Holdings Limited
Vans and Karl Lagerfeld in collaboration
The launch of an exclusive Vans x Karl Lagerfeld capsule collection for Fall 2017, featuring 12 styles was just announced by the two brands
How to get footwear consumers attention
Having a great product with valuable features, being creative and promoting marketing initiatives is necessary to attract consumers attention
Selena Gomez stars in Coach campaign
The New-York based luxury house announced Selena Gomez as the face of the brand's Fall 2017 advertising campaign, presenting a series of images set in New York City
Farfetch and Condé Nast announce partnership
With this new deal Condé Nast's premium editorial content and Farfetch's global e-commerce platform will be added together to create a new editorial shopping experience
ISlide expands distribution network
The Boston based footwear-company announces new deals with important retailers Neiman Marcus, LIDS, Urban Outfitters and Fanatics
Fly London presents Interstellar
This collection is the result of a partnership between the famous footwear brand and Portuguese plastic artist Cristina Rodrigues-
Footwear Consumer 2030
A study reflecting on the main global consumer trends and the key changes for the footwear industry.
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World Footwear Public Calendar
Click here to subscribe an updated version of the calendar displaying the footwear trade shows.
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