adidas
adidas unveils the Stan Smith mylo made with mushroom-grown materials
The Germany-based sporstwear giant has annouced its Stan Smith Mylo, the first shoe to be made using Mylo: a new mushroom-based material innovation that "looks and feels like leather"
adidas aims to have 9 out of 10 sustainable products by 2025
The Germany-based sports brand has said that its under their new strategy, Own the Game, a target was set to have nine out of 10 products “sustainable” by 2025. This aim goes up from the current six out of 10
adidas expects strong 2021 recovery as growth returned in fourth quarter of 2020
The Germany-based sportswear giant announced it returned to slight growth at constant currencies in the last quarter of 2020, supported by e-commerce and retail sales. adidas is expecting strong pick up in 2021
adidas to sell Reebok and focus on core brand
As part of the development of its new five-year strategy, the Germany-based group has concluded its assessment of strategic alternatives for Reebok. As a result of the review, adidas has decided to begin a formal process aimed at divesting Reebok
adidas: more than 60% of products will be made with sustainable materials in 2021
Ranging from football jerseys made with recycled polyester to the vegan version of the iconic Stan Smith – in 2021, for the first time, more than 60% of all adidas products will be made with sustainable materials
adidas to sell Reebok business
In a statement recently issued, the Germany-based company said that as part of the development of its new five-year strategy, adidas has begun to assess strategic alternatives for Reebok
adidas talks about strong recovery despite sales plunge
The Germany-based sportswear giant said the third quarter was marked by a strong recovery of the business. In the period under analysis, revenue decreased by 3% in currency-neutral terms. In euro terms, revenue decreased by 7%
adidas set to sell Reebok
Fashionnetwork is reporting, based on an article by German Manager Magazin, that adidas is planning to sell its Reebok division
Nike leads list of world’s most marketed brands
According to the ranking World’s 50 Most Marketed Brands powered by Hookit, Nike derived 461.9 million US dollars in total sponsorship value from nearly 12 000 promoters and 5.56 billion social media engagements in the 12 months through August 2020
New Executive Board Member for adidas Global Human Resources area
Amanda Rajkumar (48) has been appointed to the adidas Executive Board. Beginning of 2021 she will join the then six-member Executive Board of the sporting goods company as Executive Board Member responsible for Global Human Resources
adidas nearly doubles e-commerce sales
The second quarter was marked by revenue down by 34%, as a result of the COVID-19 pandemic and the very large number of store closures. At the same time, the company experienced exceptional growth in online sales
Changes at adidas Supervisory Board
Thomas Rabe is the new Chairman of the Supervisory Board – Igor Landau’s term of office ends after 16 years – and Christian Klein was newly elected to the Supervisory Board
Kasper Rorsted confirmed as CEO of adidas for more 5 years
The Supervisory Board of adidas AG has extended the appointment of Chief Executive Officer Kasper Rorsted by another five years until the 31st of July 2026. Kasper Rorsted has been a member of the adidas Executive Board and the company's CEO since 2016
Nike, Zara and adidas are the most valuable fashion brands
The BrandZ top 100 ranking of the world’s most valuable brands, released by WPP and Kantar, listed the Germany-based brand as number one brand in the apparel category. Nike is followed by European-based brands Zara and adidas
adidas: business in China returns to growth
In Greater China, adidas' first major market on the road to recovery, all stores have been open since mid-April. While store traffic remained below the prior year level in May, sales returned to growth-
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