World Footwear


adidas to open US-based factory

Aug 16, 2016 / United States
adidas announced it will open a new footwear production site in the Atlanta area in 2017. The new Speedfactory will allow adidas to “create product more quickly and closer to US consumers”

adidas raises guidance for the year

Aug 8, 2016 / Germany
During quarter two the group's revenue increased by 21% on a currency-neutral basis and 13% in euro terms totaling 4.4 billion euros. Net income doubled in the period

adidas intensifies activities in China with Wand Group partnership

Jun 30, 2016 / China
The Germany-based sports giants deepened commercial ties and agreed to cooperate on developing IRONMAN, football and basketball in China and worldwide

Reebok & Kendrick Lamar team up again

Jun 23, 2016 / United States
Reebok Classic and American rapper renovated their partnership, this time adding a personal touch to the brand’s Classic Leather silhouette

Speedfactory will expand adidas production capabilities

May 27, 2016 / Germany
The sportswear giant announced that the Germany-based Speedfactory facility will begin large-scale production in 2017

adidas & Under Armour reach settlement

May 18, 2016 / United States
The two sportswear giants have come to an agreement in a Patent Infringement Suit filed by the Germany-based company against the American brand and its subsidiary MapMyFitness

New sneaker culture exhibition at the Bata Shoe Museum

May 8, 2014 / Canada
Out of the Box: The Rise of Sneaker Culture is an exhibition focusing on the history of sneaker culture from the 19th century until the present day and displays over 120 models
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