World Footwear

Companies

adidas to sell Reebok and focus on core brand

Feb 17, 2021 Germany
adidas to sell Reebok and focus on core brand
As part of the development of its new five-year strategy, the Germany-based group has concluded its assessment of strategic alternatives for Reebok. As a result of the review, adidas has decided to begin a formal process aimed at divesting Reebok
“The long-term growth opportunities in our industry are highly attractive, particularly for iconic sports brands”, commented adidas CEO Kasper Rorsted, adding: “After careful consideration, we have come to the conclusion that Reebok and adidas will be able to significantly better realize their growth potential independently of each other. We will work diligently in the coming months to ensure a successful future for the Reebok brand and the team behind it.”

Going forward, adidas intends to focus its efforts on further strengthening the leading position of the adidas brand in the global sporting goods market. Accordingly, adidas is going to report Reebok as discontinued operations from the first quarter 2021 onwards.

adidas acquired Reebok in 2006.


Related Events

  • Jan
    17
    Jan 17-Jan 19, 2023 | Berlin, Germany

    Premium

  • Jan
    28
    Jan 28-Jan 30, 2023 | Düsseldorf, Germany

    Fashn Rooms (Gallery Fashion)

  • Jan
    28
    Jan 28-Jan 30, 2023 | Düsseldorf, Germany

    Neonyt Düsseldorf

  • Feb
    4
    Feb 4-Feb 6, 2023 | Offenbach, Germany

    ILM

Related Organizations

  • German Shoe Museum Hauenstein

    German Shoe Museum Hauenstein

    Germany
  • Leather Institute German Tanners' School Reutlingen

    Leather Institute German Tanners' School Reutlingen

    Germany
  • ISC - International Shoe Competence Centre

    ISC - International Shoe Competence Centre

    Germany
  • HDS/L - Federal Association of German Footwear and Leather Goods Industry

    HDS/L - Federal Association of German Footwear and Leather Goods Industry

    Germany