World Footwear

adidas

adidas appoints new managers for Europe

Nov 24, 2017 / Germany
The Germany-based sportswear group has appointed new General Managers for its operations in important Europe markets. France, Italy and Iberia will have new business heads

adidas largest flagship store opens in Chicago

Oct 25, 2017 / Germany
The sportswear giant just opened its newest flagship in Chicago: the largest adidas Originals store in the world. A limited-edition EQT ADV SUPPORT Wicker Park shoe was created for the Chicago store

adidas opens footwear lab in Japan

Oct 4, 2017 / Innovation
The Germany-based brand has announced the opening of a new facility in Japan dedicated to development activities. It is the first center of this kind by adidas in the Asian country

adidas is number 2 in the US

Sep 22, 2017 / United States
The Germany-based sportswear brand has now reached the second place in the sports footwear segment in the US, the largest importer of footwear in the world

adidas releases beer proof sneakers

Sep 4, 2017 / Germany
Crafted in Germany, these limited-edition München shoes, were announced by adidas as a classic design re-imagined in the spirit of Oktoberfest

Reebok shrinks presence in the US

Aug 18, 2017 / United States
The adidas group has closed 35 Reebok stores in the US this year and plans to close more before the year ending

The shoes that glow at night

Jun 5, 2017 / World
adidas is showing that it wants to be on the edge of innovation in the footwear industry. The brand is releasing shoes that glow at night. How will consumers react to it?

adidas to sell golf business

May 24, 2017 / Germany
adidas announced that it has entered into a definitive agreement to sell its TaylorMade, Adams Golf and Ashworth golf brands to a newly formed affiliate of KPS Capital Partners, LP

How cushioning technology is making adidas relevant again

May 15, 2017 / Innovation
adidas has been able to stand out once again in the athletic footwear market. Since its release, Boost, a cushioning technology, has proven to deliver what it promised: comfort and better performance

2 trends to watch in footwear

May 12, 2017 / World
Giving back to society and establishing valuable partnerships are two trends that benefit the image of footwear brands. TOMS is an example of a shoe company intrinsically associated with the idea of helping out people

adidas records strong start into the year

May 4, 2017 / Germany
The Germany-based company recorded a strong two digits’ sales growth in the first quarter of the new year. Both the adidas and Reebook brands contributed with robust growth in sales

adidas expects improvement in US margins while China margins stabilise

Apr 25, 2017 / United States
The Germany-based sportswear giant expects its operating margin in China to shrink slightly in the long term, while its US margin should grow markedly in the near term. This is the belief of the new Chief Executive Officer Kasper Rorsted

Reebok plans 500 stores in China

Mar 30, 2017 / China
The brand focused on fitness and lifestyle footwear, apparel and equipment is aiming to open hundreds of stores in the Asian country over the next four years. 50 tores planned to open this year

adidas sets ambitious goal for North America

Mar 15, 2017 / Germany
The Germany-based company wants to expand sales in North America by 47% until 2020

adidas raises targets

Mar 10, 2017 / Germany
The Germany-based giant sportswear company has increased its target for sales and profit growth for the next four years, following an exceptional 2016
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