adidas
adidas strengthens its commitment to women
The German-based sportswear has launched new women-focused products, alongside enhanced support for established and emerging athletes, as well as new support programmes
adidas to hire 2 800 employees throughout 2022
The sportswear giant has announced that its recruitment drive will occur in 307 locations in 47 countries to backfill vacancies, but also to create new jobs
Prada and adidas head into the metaverse
The brands have joined forces on a user-generated NFT and creator-owned art project. adidas for Prada re-source brings into metaverse their latest collaboration
New chapter on Prada and adidas collaboration
The adidas for Prada Re-Nylon collection reimagines luxury sportswear through a sustainable lens, while celebrating the adidas Originals Forum and Prada’s Re-Nylon fabric
Fashion bets on data-analysis science
The Retail Data-Forwardness Index shows that 22 leading global fashion companies employed 40.3% more data related professionals in 2021 than in 2020
Authentic Brands Group valued at 12.7 billion US dollars
The retail conglomerate, whose portfolio of brands includes Forever 21 and Barneys New York, is delaying its planned initial IPO and selling major equity stakes in its business
adidas announces revenue growth slowdown
The sportswear giant has reported that supply chain disruptions and difficult environment in Greater China reduced growth by around 600 million euros in the third quarter of 2021
Pou Chen struggles with Vietnamese labour shortage
The Taiwanese manufacturer of branded sports footwear is facing a labour shortage in Vietnam, which is aggravating supply chain disruptions. Its clients include Nike, adidas and Reebok
adidas teams up with thredUP in resale programme
In partnership with second-hand platform thredUP, the sportswear giant has launched its Choose to Give Back programme. The initiative, aiming at extending the products's life cycle, is part of adidas End Plastic Waste's mission
adidas to sell Reebok to Authentic Brands Group
The Germany-based sportswear giant entered into a definitive agreement to sell Reebok to Authentic Brands Group (ABG) for a total consideration of up to 2.1 billion euros
adidas raises full year outlook
The Germany-based sportswear giant announced its second quarter results for 2021. Revenue picked up everywhere except in Greater China. Sales growth in the period amounted to 51% in euro terms
Pou Chen suspends production at Vietnam plant
One of Nike and Adidas most well-known suppliers of footwear, suspended operations at its plant in Ho Chi Minh City on Wednesday as a strong wave of COVID-19 hits the city
Will Authentic Brands buy Reebok for 1 billion US dollars?
According to what is being reported by the New York Post, the group owning labels such as Nine West and Barney’s has made a proposal of 1 billion US dollars to acquire the sports brand from the adidas portfolio
adidas unveils the Stan Smith mylo made with mushroom-grown materials
The Germany-based sporstwear giant has annouced its Stan Smith Mylo, the first shoe to be made using Mylo: a new mushroom-based material innovation that "looks and feels like leather"
adidas aims to have 9 out of 10 sustainable products by 2025
The Germany-based sports brand has said that its under their new strategy, Own the Game, a target was set to have nine out of 10 products “sustainable” by 2025. This aim goes up from the current six out of 10-
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