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Will Authentic Brands buy Reebok for 1 billion US dollars?

May 19, 2021 United States
Will Authentic Brands buy Reebok for 1 billion US dollars?
According to what is being reported by the New York Post, the group owning labels such as Nine West and Barney’s has made a proposal of 1 billion US dollars to acquire the sports brand from the adidas portfolio

If this is confirmed it will be quite bellow of the payment made by adidas back in 2006 when the Germany-based giant acquired Reebok.

No comments were made by adidas Group or by Authentic Brands

As Reuters recently reported adidas was expecting offers from China-based Anta Sports, Li Ning and also Fila. The Cerberus Capital Management Fund is also allegedly interest in Reebok.

Last year Reebok reported a drop of 19% in sales, standing at 1.4 billion US dollars.



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