Partnerships
Asics partners up with virtual training platform
As part of the company's digital expansion strategy, Asics is joining forces with the online platform Zwift to create online running experiences that can assist runners achieving their goals
Puma launches Minecraft collection
The collection contains Minecraft-themed apparel and footwear sized for both children and adults. The Puma x Minecraft collab includes a rendition of the iconic Suede model
Prada and adidas head into the metaverse
The brands have joined forces on a user-generated NFT and creator-owned art project. adidas for Prada re-source brings into metaverse their latest collaboration
Coach partners up with Savory Institute
The subsidiary of Tapestry has teamed up with the Savory Institute’s Land to Market Programme to support the regenerative agriculture movement, reducing its impact on climate change
Pou Sheng strengths partnership with Nike in China
Yue Yuen’s retail subsidiary Pou Sheng International has boosted its cooperation with Nike to offer a more convenient and personalized omnichannel retail experience
Sorel launches inclusive footwear line with Zappos
The brand teamed up with Zappos to introduce modifications and features to three of its iconic silhouettes to make them accessible to everyone. The line is exclusively available on Zappos adaptative
Skechers teams up with Hoop ’Til It Hurts Foundation
The company has launched a line of children footwear to support the Foundation’s mission of helping children in underserved communities across the US find lifelong success through basket
Launch of Pact of Skills for the European Fashion Industry
The TCLF Pact of Skills is an initiative promoted by the European Commission to support the investment in upskilling and reskilling across the fashion industry
Foot Locker launches initiative to tackle social inequalities
The US-based footwear retailer has partnered up with Laureus Sport for Good Foundation to launch a multi-country initiative aimed at addressing inequality in underserved communities
CTC teams up with Ars Tinctoria
The French-based company of quality assurance and consulting services for the footwear and leather industries has announced a partnership with the Italian laboratory Ars Tinctoria
Skechers launches Our Planet Matters recycled collection
The new collection was designed to help reduce the company’s environmental impact. Skechers has also announced a partnership with the non-profit The Nature Conservancy
Farfetch partners up with Clipper Logistics
The luxury platform has established a joint venture with the lead provider of e-fulfilment and returns management services to offer a global e-commerce fulfilment solution for luxury brands
Lemon Jelly teams up with Ocean Alive
The Portuguese brand has rallied up behind the women-led Ocean Alive’s mission of protecting and preserving the ocean by inviting its customers to positively contribute
Puma discloses pilot test for biodegradable sneakers
The sportswear giant has developed a sustainable experimental version of its most iconic sneaker, the SUEDE, to address the challenge of waste management in the footwear industry
Nike takes its first steps into metaverse
The company has filed several trademarks applications for various virtual goods, which indicates its intention to make and sell digital Nike-branded sneakers and apparel in digital worlds-
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